DUBLIN, October 17, 2017 /PRNewswire/ —

The “World OTT Markets – Report & Dataset: Markets & Forecasts up to 2021 – Fixed and Mobile Internet” report has been added to Research and Markets’ offering.

This yearly observatory – report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2021.

Markets covered:

Internet access and usage – search – social – mobile – video – e-commerce – m-commerce – communication – cloud – digital contents – online games.

These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
7 regions and 15 countries covered:

World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil.

The total telco services market is also provided as a means of comparison with the OTT services market.

Focus on the principal Internet players:

GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and BAT (Baidu, Alibaba, Tencent), including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE’s perspectives and outlook.

DataSet Scope

Indicators by country

Access indicators

Internet subscribers (millions)
Internet density
Fixed Internet users (millions)
Fixed Internet penetration
Mobile subscribers (millions)
Mobile density
Mobile Internet users (millions)
Mobile Internet penetration

Online advertising revenues

Annual growth rate
Display revenues (million EUR)
Of which RTB revenues (million EUR)
Search revenues (million EUR)
Other online advertising revenues (million EUR)

Social Networks

Total social networks revenues (million EUR)
Social networks paid revenues (million EUR)
Social networks advertising revenues (million EUR)

Mobile

Total mobile revenues (million EUR)
Paid mobile application revenues (million EUR)
Mobile advertising revenues (million EUR)

OTT on demand video

Total OTT on demand video revenues (million EUR)
OTT video paid revenues (million EUR)
OTT video advertising revenues (million EUR)

OTT communication

OTT communication revenues (million EUR)

Cloud

Cloud revenues (million EUR)

E-commerce

E-commerce revenues (million EUR)
Of which M-commerce revenues (million EUR)
Share of M-commerce

Online gaming

Online gaming revenues (million EUR)

Population

Geographic area & Players

World

Asia-Pacific

• China
• India
• Japan
• South Korea

EU5
Europe

• France
• Germany
• Italy
• Russia
• Spain
• Switzerland
• Turkey
• United Kingdom

Latin America

• Brazil

Middle East & Africa

• South Africa

North America

• Canada
• United States

Key Topics Covered:

1. Executive summary

1.1. World OTT market above 730 billion EUR by 2021: a CAGR 2017-21 of 11.4%
1.2. OTT markets start to mature with leaders getting established
1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
1.4. Diversification of major OTTs (BAT version); different assets, same goals
1.5. Collection of personal data is important to all OTTs – some more than others

2. Market analysis

2.1. Internet service revenues per user strongly linked to the advertising market
2.2. Mobile revenues increasingly critical for most players
2.3. Both GAFAM and BAT show positive KPI trends: other OTTs remain volatile
2.4. Focus on mobile: Free and in-app models dominate the popular apps
2.5. Advertising: Google dominates overall but Facebook catching up in mobile

3. Key Internet trends

3.1. Internet giants commonly use mergers & acquisitions to diversify
3.2. OTT services increasingly diversifying into Internet of Things (IoT)
3.3. Artificial Intelligence (AI) is becoming next new battlefield for OTT giants
3.4. Amazon has shifted the food delivery market into the centre spotlight
3.5. Regulating the Internet players is an increasing reality

4. Focus on Internet players: GAFAM & BAT

4.1. Google & Facebook: the Kings of advertising can’t live without it
4.2. Apple & Microsoft: majority of sales through core business
4.3. Amazon.com: net income keeps growing, despite low ratio over revenue
4.4. Among the BAT group, Tencent is leading player in diversification strategies

Companies Mentioned

• Alibaba
• Amazon
• Apple
• Baidu
• Facebook
• Google
• Microsoft
• Tencent

For more information about this report visit https://www.researchandmarkets.com/research/964b75/world_ott_markets

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Laura Wood, Senior Manager
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SOURCE Research and Markets