NEW YORK, Oct. 11, 2017 /PRNewswire-USNewswire/ — ViewLift, an industry leading digital distribution and monetization company, has incorporated artificial intelligence engine technology into its platform. ViewLift Intelligence (VLI) uses the latest data science and artificial intelligence technology to provide enhanced customer behavioral insights and retention tools for operators. These analytic and retention services are integrated within the ViewLift platform, allowing clients to execute targeted churn reduction strategies across multiple channels including social, email, in app push notifications, among others.

As an end-to-end OTT platform that touches every part of the user journey, the ViewLift platform collects an incredible breadth of data on customer behavior. Using advanced machine learning and AI algorithms, ViewLift Intelligence leverages its data to accurately predict which paying subscribers are at high risk for churn. By analyzing user viewing behavior, content preferences, subscription packages, acquisition method, and device preferences with VLI, ViewLift allows operators to pinpoint specific users that are likely to cancel in the near future. Given the high cost of acquiring subscribers, targeted retention strategies offer a much higher return on marketing investment and can vastly increase client profitability.

With the implementation of ViewLift Intelligence technology, the platform continues to provide innovative solutions for brands. The platform continues to make milestones producing high quality tools that empower content owners and establish long lasting partnerships. 

About ViewLift™
ViewLift is a full-service content distribution platform for the web, OTT, and mobile, empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device. ViewLift’s founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across 28 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.

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SOURCE ViewLift