NEW YORK, Oct. 6, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares six digital trends that are here to stay.

Digital trends, like trends in any regard, come and go. Once upon a time, outdated tactics such as keyword stuffing were commonplace, though today they are frowned upon and even penalized. There are, however, some digital trends that stand the test of time.

AI and deep machine learning Targeting users with relevant content and ads, providing customized interactions on websites, and data-driven behavioral and emotional response feedback helps to provide superior user-experiences as well as deriving greater results in metrics and more. Artificial intelligence and deep machine learning take digital interactions to the next level by providing highly targeted outreach for driving traffic, retention, conversion, social sharing, and more. AI also provides consistent and around-the-clock customer service to boost retention and conversion at a low overhead cost for the business. These technologies will continue to grow and will be the driving force in how businesses market to and serve their users in the future.

Mobile first design As a majority of digital interactions take place on mobile devices with smaller screens, the ability for users to navigate with their fingers is essential, as is how content and websites render on mobile devices. As users engage more on mobile and less on desktops, mobile-first design will be a priority for years to come. Consider ease of mobile navigation with attention to spacing, readability, and sticky navigation. Also, test for rendering consistency across all devices.

Providing user value The digital landscape is competitive, and brands must provide value to stay relevant and beat that competition. User value helps to establish trust and loyalty, encourages social sharing, builds a brand’s social proof and industry authority, and overall, drives traffic and repeat business to the brand. Businesses should continue to provide value-added content such as articles, blogs, videos, and webinars, as well as provide value through their website with relevant links and digital partnerships.

Leveraging visuals Visuals convey meaning quickly and easily. They grab attention and hold user-interest. Visuals also provide an SEO boost through elevated levels of engagement. Incorporate compelling visuals in posts and on websites. Inform, entertain, and retain users through videos and webinars. Visuals add user-value as well as an elevated user experience.

Ease of navigation Today’s users want quick, intuitive, and easy to execute navigation. From addressing finger navigation on mobile devices to maintaining navigation on top of the fold where the user expects to see it, navigational design should be an important focus for all digital businesses. Avoid any practices that could confuse users or slow them down such as hidden hamburger menus. Aside from disrupting the ease of use for the user, often causing high bounce rates, brands must consider all of the demographics that could be utilizing their site, including those who are not as tech-savvy and likely to easily navigate a site that has non-intuitive navigation. 

Shareability For businesses, social media and other online sharing opportunities are essential for building brand awareness, driving customer acquisition, driving SEO, and establishing credibility. By incorporating social sharing buttons on content and web pages, adding titles and URLs to shareable elements such as visuals, articles, and blogs, and being consistently focused on engaging the audience through compelling, share-worthy content, brands will benefit from increased brand recognition, social proof, and traffic driving opportunities.

ABOUT FISHBAT
fishbat digital marketing company takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat