TRIBECA, NY, Aug 7, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency that combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses how chatbots can support your customer service team.

Chatbots are not just a cute new tech feature; they are revolutionizing the digital service landscape. With more and more business taking place online, the need to integrate artificial intelligence in the customer support forum is quickly becoming a necessity to ensure 24-hour support, the ability to handle high volume periods, create a consistent online service experience, and to protect the business’ profit margin.

While there are times that customers really need human interaction, chatbots can handle many basic requests, freeing human representatives up for more in-depth issues and creating shorter wait times for customers. Long waiting periods is a major contributor to unsatisfied customers and online complaints which can damage your social proof. Programming chatbots to respond based on keywords or key sentences will help to filter out those customers who have easy to answer, common questions, and preventing customer service back-ups. Not only will this decrease waiting times, but it will also ease the stress on your workforce which will lead to a happier team, less turnover, and better interactions with the customers.

While supporting your customer service team with less stress, more time to handle complex customer situations, and shorter waiting times leading to fewer irate customers and a happier support team, chatbots will also deepen the business’ profit margin. Today’s need for 24-hour support can be a big drain on a brand’s budget from a staffing perspective. By investing in chatbot technology, customer service teams can be smaller while still delivering 24-hour support. This can also mean better pay and higher quality employees with the need to hire fewer of them.

For tasks such as product recommendations, return policy clarity, customer surveys, simple transactions, and more, chatbots can alleviate customer service team pressure, time constraints, and overhead costs. They create an environment for more satisfied customers, better volume intake capabilities, greater profitability, and a competitive edge for sustainability; and when it comes to your customer service team, these chatbot technology benefits result in greater employee retention through an improved work environment.

fishbat Digital Marketing Company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat