SANTA MONICA, Calif., July 13, 2017 /PRNewswire/ — Embedded Systems Conference (ESC) Minneapolis today announces that world-renowned engineer, physicist, and author, Ransom Stephens, and Advanced Intelligence expert, Maria Gina, will take the keynote stage at its event in November 8-9, 2017. The two will discuss advancing both human and artificial intelligence for the future of engineering and the obstacles that specialists will likely encounter.

ESC Minneapolis brings the leading embedded systems suppliers and innovators to share their latest advancements and give insight into the future of the industry. The event will feature a dynamic show floor highlighting the latest in embedded design. This event is co-located with Medical Design & Manufacturing (MD&M) Minneapolis, as well as Automation Technology Expo (ATX) Minneapolis, Design & Manufacturing Minneapolis, MinnPack, and PLASTEC Minneapolis. To learn more about the midwest’s only embedded systems design event, please visit: http://escminn.com/   

“With these keynote speakers, ESC Minneapolis will explore expanding the intelligence and innovation of engineering, be that helping embedded systems designers broaden their own creativity through a neuroscience approach or through AI, widely expected to advance robotics rapidly in the coming years,” Suzanne Deffree, content director for the Embedded Systems Conference series, says. “Open to all ESC registrants, these keynotes are complemented by more than 39 conference sessions across four educational tracks, plus AI demonstrations in the ESC Engineering Theater, offering attendees the opportunity to expand their own understanding of embedded design and the inspiration behind it.”

About the Keynote Speakers:

Ransom Stephens, Ph.D:

Stephens is a prominent physicist, engineer, inventor, and author. A pioneer in jitter analysis, Stephens has invented new methods for extracting signals from noise and has served on several high data rate standards. His many best-selling books include The God Patent, The Sensory Deception, and his latest work The Left Brain Speaks, The Right Brain Laughs.

Stephens brings expert-level analysis to ESC by discussing the neural processes that turn insights into consciousness. He will also discuss the physics of lateral thought, the power of perspective, the value of novelty, and how your brain selects and rejects ideas. 

The presentation, The Keys to Innovation: Priming Your Brain to Percolate Brilliant Ideas, will cover methods for fine-tuning the balance of stress and confidence, concentration and distraction that prime our brains to overcome the challenges that technological innovators face. He will cover the neuroaesthetics or perceptions of what makes technological products and discoveries good, bad, and valuable.

“When you announce those two most satisfying syllables—’Aha!’—it means that you’re onto something, that you’re close to solving a problem, a world-changing innovation, or a masterpiece of art, science, or engineering,” says Stephens. “I’m totally psyched to present The Keys to Innovation: Priming Your Brain to Percolate Brilliant Ideas at ESC Minneapolis to my people, engineers. You’re the only audience that understands the slide that uses an op-amp to show the feedback loop of innovation.”

Following Stephens’ keynote, the author will sign and distribute 50 copies of his latest book, The Left Brain Speaks, The Right Brain Laughs, as complimentary gifts to interested ESC attendees.

Maria Gini, Professor, Department of Computer Science and Engineering at the University of Minnesota:

As a professor at the University of Minnesota, the Editor-in-Chief of Robotics and Autonomous Systems, and Fellow of the Association for the Advancement of Artificial Intelligence, Gini brings expert insight into the future of AI to ESC Minneapolis.

Gini’s presentation, Artificial Intelligence: What Will the Future Be?, examines the progress that AI has recently made and looks at the potential problems with incorporating robots into our society.

During the keynote, she will explore how in the future intelligent systems and robots will become part of our daily lives, helping us with routine tasks, handling dangerous jobs, and keeping us company. But these robots could also become capable of making decisions that violate our ethical principles, take control of our lives, and disrupt society.

Gini plans to demonstrate the advances in AI by utilizing an AI-enabled humanoid robot live on stage as she discusses the art of intelligent systems, future developments, and open challenges.

To register as press for ESC Minneapolis, please contact advmanufacturingpr@ubm.com

To learn more about the keynote speakers, please visit escminn.com/keynotes

To register for ESC Minneapolis, please visit: minneapolis.am.ubm.com/2017/registrations/ESC

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