Press Releases

Soteria Intelligence Develops AI-Powered Counter-Terrorism Solution, Expands Focus on Marketing/PR Industry

LOS ANGELES, June 20, 2017 /PRNewswire/ — Soteria Intelligence is excited to announce that after four years of research and development the company’s proprietary artificial intelligence platform aimed at combating terrorism has come to life. Additionally, AI-powered social media intelligence solutions for brand reputation management and public relations are now available.

Soteria Intelligence

Soteria Intelligence set out to build revolutionary technologies with the power to counter evil by using a blend of machine learning, including image recognition and language processing, as well as proprietary historical data, algorithms, input from subject-matter experts, and more. The robust platform is one of many announcements the company will be making in the near future.

“A big focus for us was to approach counter-terrorism by looking at what people actually say or do that could be cause for concern instead of relying on basic metrics, such as combinations of keywords or simple searches that often result in profiling based on race, color, religion, etc.,” stated Aaron Schoenberger, Founder and CEO of Soteria Intelligence. The company realized AI was the only way to solve a big data problem of this kind, and to do so in an effective, non-biased manner with the ultimate goal of saving lives – all lives.

Soteria Intelligence has also used its social media expertise and artificial intelligence capabilities to create solutions specifically geared towards extracting actionable intelligence from social networks, which will empower organizations. Use cases range from detecting/countering emerging PR catastrophes to threats on social media that can disrupt operations, damage brand reputation or affect stock prices.

By tapping AI, Soteria Intelligence is able to cut through the noise, find needles in digital haystacks, and eliminate false positives, thus providing truly intelligent insights. For example, having the ability to automatically tell the difference between “I am going to bomb X after this croissant” versus “I had a bomb croissant at X.” Similar words, totally different meanings.

For more information on Soteria Intelligence’s solutions, please call (800) 217-8072 or visit the company website:

About Soteria Intelligence:
Soteria Intelligence is a social media analytics and artificial intelligence company based in Los Angeles, California that’s comprised of industry-recognized social media experts, technology pioneers, and retired personnel from both local and federal law enforcement agencies.


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SOURCE Soteria Intelligence

Feedzai Selected as Most Innovative AI Startup of 2017 by Silicon Valley Bank and In-Q-Tel

SANTA CLARA, Calif., June 20, 2017 /PRNewswire/ — Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors, and In-Q-Tel, Inc. (IQT), the non-profit strategic investor that identifies innovative technology for the U.S. Intelligence Community (IC), hosted a pitch event for venture capital-backed startups to connect with investors, IC representatives, and leading companies and organizations in the artificial intelligence (AI) industry. Following pitches and panel questions, judges selected Feedzai, a leader in attainable AI for real-time risk management and fraud detection across banking and ecommerce, as the most innovative AI startup of 2017.

Silicon Valley Bank logo. (PRNewsFoto/Silicon Valley Bank)

“We are at the forefront of an incredible opportunity with AI. This event proves how powerful it is to have entrepreneurs and VCs working together toward developing game-changing technologies,” said Nuno Sebastiao, CEO and co-founder of Feedzai. “It’s an honor to receive this award from such an impressive panel of experts, and I’m proud of the dedicated work of our growing team that keeps Feedzai’s innovation stream flowing day after day.”

Founded in 2009, Feedzai’s mission is to make commerce safe. Its technology is built using artificial intelligence that adapts with the detection of new malicious threats at scale, helping enterprise customers make data-backed decisions and de-risk commerce transactions in real time. Its investors include Sapphire Ventures, Oak HC/FT, Citi Ventures, Data Collective and others.

“The AI and machine learning space is attracting a wave of entrepreneurs and VC investments,” said Tracy Isacke, managing director, Corporate Venture at Silicon Valley Bank. “These entrepreneurs are doing really exciting things and providing novel solutions to enterprise applications ranging from cybersecurity, business intelligence and operational optimization of data processing and compute workloads. Feedzai is using AI to help banks, payment providers and retailers manage the risks associated with banking and shopping, both digitally and in person.”

The “Discovery Event,” now in its sixth year, focused on the AI-powered enterprise. Twelve startups, selected from more than 70 submissions, presented their business ideas to a panel of executives. Those judging included executives from FireEye, Intuit, IQT, Lockheed Martin, Microsoft, NVIDIA, Silicon Valley Bank, Symantec, the United Services Automobile Association, and others. The companies that pitched at the event include Agolo, Alation, AttackIQ, DataVisor, Mist, Osaro, Inc., Pilot AI Labs, SigOpt, SlashNext, Veriflow, and Waterline Data.

“We were very impressed with the 70+ nominations submitted for this event, which makes this a notable win for Feedzai,” said George Hoyem, managing partner, Investments at In-Q-Tel. “The lineup of companies applying real artificial intelligence and deep learning towards enterprise focused applications is indicative of a very large tech trend in this area.”

About Silicon Valley Bank

For more than 30 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Learn more at

©2017 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB).

About IQT

In-Q-Tel (IQT) is the non-profit strategic investor that accelerates the development and delivery of cutting-edge technologies to U.S. government agencies that keep our nation safe. IQT was established in 1999 with a distinct mission: to identify and partner with startup companies developing innovative technologies that protect and preserve our nation’s security. Visit for more information.

About Feedzai

Feedzai is AI. We’re coding the future of commerce with the most advanced risk management platform powered by big data and artificial intelligence. Founded and developed by data scientists and aerospace engineers, Feedzai has one critical mission: make banking and commerce safe. The world’s largest banks, payment providers and retailers use Feedzai’s agile machine learning technology to manage risks associated with banking and shopping, whether it’s in person, online or via mobile devices. Learn more about Feedzai at


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SOURCE Silicon Valley Bank

ABI Research Forecasts Almost One Million Businesses Worldwide Will Adopt AI Technologies by 2022

OYSTER BAY, N.Y., June 20, 2017 /PRNewswire/ — ABI Research predicts the number of businesses adopting artificial intelligence (AI) technologies worldwide will grow considerably, up from 7,000 this year to nearly 900,000 in 2022, a CAGR of 162%. AI is no longer limited to science fiction and movies, with significant strides being made in cloud processing, storage capacity, and machine learning algorithms to enable computer systems to surpass humans in winning strategy games and television shows. Increasingly, businesses are applying these technological advancements to deliver automation and innovation that equal or exceed human capabilities.

ABI Research (PRNewsFoto/ABI Research)

“Even though nearly one million businesses will adopt AI by 2022, it will not be a great fit for every company,” says Jeff Orr, Research Director at ABI Research. “Many businesses will have to adapt their corporate governance policies to deal with the lack of a guaranteed outcome when implementing machine learning. While most enterprises start using machine learning to analyze their existing business for insights, the technologies have far-reaching application in specific industries, ranging from reduction of false positives in fraud detection to powering conversational interfaces for chatbots and virtual assistants.”

While some of the world’s largest and innovative enterprises, such as Amazon, American Express, Citrix, Coca Cola, Facebook, Google, Netflix, PayPal, and Uber, already deploy projects powered by machine learning, ABI Research finds that not all will benefit. Organizations that are comfortable with uncertainty in outcomes and measuring changes in key performance indicators (KPIs) will find the most to gain from enacting machine learning projects. On the other hand, companies that focus only on ROI timetables will find emerging technologies, including machine learning, cybersecurity, and IoT, to be frustrating to implement and difficult to measure.

Several SaaS solutions are available for machine learning and businesses looking to experiment will have many vendors to choose from. Best practices include starting off with a pilot project and requesting case studies about enterprises that have already gone through their first operational deployment. “It is the companies that choose to ignore AI entirely that will quickly find themselves at a competitive disadvantage,” concludes Orr.

These findings are from ABI Research’s AI in the Enterprise: Machine Learning ( report.

About ABI Research

ABI Research stands at the forefront of technology market intelligence, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company’s global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit

Contact Info



Mackenzie Gavel

Denise Duffy

Tel: +1.516.624.2542

Tel: +44.203.326.0142  


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Lemonade Ranks #1 Among First Time Buyers

NEW YORK, June 20, 2017 /PRNewswire/ — Lemonade, the insurance company powered by artificial intelligence and behavioral economics, today released surveys indicating it has overtaken Allstate, GEICO, Farmers, Liberty Mutual, Progressive, State Farm, USAA and all other legacy insurers amongst first-time buyers of renters insurance in New York state. 

The first of two Google surveys compared Lemonade’s market share in renters insurance to that of other leading insurers, and pegged Lemonade’s overall market share at 4.2% (E: +2.1% / -1.4%). For context: the national average market share amongst the top 10 homeowners insurance companies is 6.3%, and they’ve been in business, on average, for 104 years. Lemonade launched in September.

NY renters insurance market share, April 2017. (Source:

The second survey corroborated the 4% overall market share, and proceeded to break it down by when respondents first bought insurance. About 88% bought their first policy before Lemonade launched, and among them, Lemonade’s share was correspondingly low (0.9%). However, among the 12% who entered the market this year, Lemonade commands a 27.6% share (E:+12.6/-9.8).

Market share amongst first time buyers of renters insurance in NY, April 2017. (Source:

“Attaining 4% market share in a few months, in such a competitive category, is without precedent,” said Peter Diamandis, founder and executive chairman of the XPRIZE Foundation, and cofounder of Singularity University. “As remarkable as this achievement is, however, it actually understates the Lemonade phenomenon. The vast majority of the ‘market’ bought their policy before Lemonade existed, so the more telling number is the share amongst consumers who entered the market since Lemonade did. Lemonade’s top-ranking amongst first-time-buyers is a wake-up-call for the entire industry.”

110 million Americans rent their home, including 75% of under 35-year-olds, making this segment one of the largest and fastest growing in the industry. 

“In the two months since Google ran these surveys, our customer base has more than doubled, and we expect that acceleration to continue,” said Daniel Schreiber, Lemonade CEO and cofounder. “But even if we just maintained the status quo — within a few years our overall market share would automatically come to match our brand new market share. Thats what brand new’ market share means; and that’s why it’s probably the single most telling metric of all.”

With Lemonade, buying insurance is done through an app in no time and with no paperwork; and unlike legacy insurers, Lemonade takes a flat fee, giving back unclaimed money to causes policyholders care about. This unique ‘Giveback’ program derives from studies by Lemonade’s Chief Behavioral Officer, Professor Dan Ariely, and earned Lemonade a B-Corp certification.

About Lemonade

Lemonade Insurance Company is a licensed insurance carrier, offering homeowners and renters insurance powered by artificial intelligence and behavioral economics.  By replacing brokers and bureaucracy with bots and machine learning, Lemonade aims for zero paperwork and instant everything.  And as a Certified B-Corp, where underwriting profits go to nonprofits, Lemonade is remaking insurance as a social good, rather than a necessary evil. 

Stay in touch at, @lemonade_inc or

Media Contact:
Aaron Kliner


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SOURCE Lemonade

Cognitive Code™ Named One of Gartner Top 5 Cool Vendors in Artificial Intelligence for Conversational Platforms, 2017

LOS ANGELES, June 20, 2017 /PRNewswire/ — Cognitive Code™ was named “One of Gartner Top 5 Cool Vendors in Artificial Intelligence for Conversational Platforms, 2017.”

The SILVIA Artificial Intelligence Suite by Cognitive Code is the most advanced, flexible, and portable system on the planet for creating immersive conversational experiences. Designed from the ground up with developers in mind, years of engineering has resulted in a natural language solution unlike any other. SILVIA is both lightweight and easy to use, and can operate in spaces where other systems cannot function. 

Said Chief Product Officer, Alex Mayberry, “The SILVIA platform was designed to be far more than a personal assistant.  SILVIA doesn’t just converse, she holds a conversation. She can inform, instruct, and learn in a very natural way. And the elegant architecture of the platform puts her capabilities directly in the hands of content developers.”

Added CEO and Founder Leslie Spring, “We are thrilled to have the SILVIA Platform recognized by Gartner.  With our tools and technologies, developers and content creators can now rapidly build compelling conversational experiences for just about any application, from small indie games to large-scale enterprise business solutions and anything in between.  SILVIA has minimal processing and memory requirements, operates across a variety of devices and operating systems, and does not require an internet connection.  This means that SILVIA interactions are not only a great experience for users, but are also private and secure.”

Cognitive Code will be releasing their Conversational Artificial Intelligence Platform for world-wide use later this Summer with the public release of SILVIA Studio, their patented solution for building, testing, and deploying conversational Artificial Intelligence solutions.  Those interested in being notified when the tools will be available for download should visit to sign up.

Media Contact: Mimi Chen
Cognitive Code, Inc.
855.521.0894 #3

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SOURCE Cognitive Code

Kespry Launches Cloud for Insurance and Brings Enterprise Drone Platform to Insurance Sector

MENLO PARK, Calif., June 20, 2017 /PRNewswire/ — Kespry, the leading aerial intelligence platform provider, today announced that it is moving deeper into vertical markets with its formal entry into the insurance sector. The move allows Kespry to extend its end-to-end and easy-to-use enterprise drone platform by offering insurance specific functionality such as inspection-quality imagery for roofing and automated analysis to assist claim adjusters.

Data is automatically processed online in the Kespry Cloud.

The company’s official entry into the insurance sector comes after extensive field tests and insurance specific improvements designed together with customers and industry leaders such as Hancock Claims Consultants, AMAT Roofing, CRU Adjusters and Superstorm Restoration.

“The easy-to-use and fully-integrated Kespry Drone Platform enables major industrial companies to collect more accurate information, more frequently, efficiently and safely. This drives greater cost savings and business value,” said George Mathew, CEO and chairman of Kespry. “Now, insurers can dramatically improve the policyholder experience through shortened claim cycles while also reducing loss adjustment expenses and minimizing liabilities and risks for field staff.”

The move into the insurance industry comes as the company makes significant strides in improving its cloud platform. In addition to significant upgrades in scalability, security and reliability, the platform also provides the mapping, rendering, data analysis and analytics required in comprehensive aerial intelligence applications.

The company also announced it is opening its architecture to third-party software providers to further extend its insurance capabilities and allow for easy integration with existing enterprise applications. To build and grow its ecosystem, Kespry has established a foundation for providing APIs for integration with third parties. This will also provide for bi-directional data sharing between Kespry and other enterprise systems.

Kespry’s field-to-finish experience is the only fully automated aerial intelligence solution designed to improve the property and casualty roof claim cycle. It provides claims adjusters and other insurance professionals with instant access to accurate data that is automatically processed and securely stored for immediate use. Data captured by the Kespry Drone delivers high-resolution imagery with 1 mm per pixel resolution, which is capable of detecting granule loss and physical damage. Field and desk adjusters have access to comprehensive roof dimensions and automated damage detection, with onsite availability of rooftop imagery made possible in less than 10 minutes.

One of the most powerful aspects of the new Kespry Cloud is the sophisticated machine learning algorithms and artificial intelligence designed to automatically identify hail damage. Customized wireframes are quickly produced for the entire roof and automated dimension reports are instantly available for high accuracy measurements. Insurers can then seamlessly move data into common estimate generation software and claims management systems to complete the claims process.

Kespry is the market’s only provider of a fully-integrated drone platform designed from the ground up for use in demanding industrial environments. The company has a proven track record for its work with more than 200 customers in the aggregates, mining, architecture, engineering and construction (A/E/C) industries around the world.

About Kespry
Based in Menlo Park, Calif., Kespry is the leading aerial intelligence platform provider that is transforming how organizations capture, analyze and share business insights. Kespry develops drone hardware, software and cloud services that deliver a seamless, accurate and highly efficient solution from field to finish. Founded in 2013, Kespry serves customers across North America, Europe and Australia such as Fluor, Lehigh Hanson/Heidelberg, Sully-Miller/Colas USA, Terus Construction, Webcor, Whitaker Contracting and Woolpert.

Media Contact:
Steve Smith

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Airborne Wireless Network Signs Software Development Agreement with Thinking Different Technologies

SIMI VALLEY, Calif., June 20, 2017 /PRNewswire/ — Airborne Wireless Network (OTC QB: ABWN), is proud to announce it has entered into a software development agreement with Netherlands software developer and advanced communications pioneer Thinking Different Technologies (TDT). ABWN anticipates that this relationship should significantly accelerate the development of ABWN’s command, control, communication and coordination software modules of its Infinitus Super HighwayTM.

Airborne Wireless Network Logo (PRNewsfoto/Airborne Wireless Network)

TDT, a Dutch engineering development company, will help advance ABWN’s comprehensive software development program, ranging from Radio Frequency meshed network control and associated ground connectivity to other contemplated transmission media, such as dedicated laser links in the future.  

Michael Warren, CEO of ABWN said, “Our collaboration with TDT should provide the highest quality of engineering of our software development. With this agreement, we can utilize TDT’s expertise to deliver an entire model portfolio with speed and execution. Traditionally, radio and laser communications between airborne aircraft are challenging, to say the least. ABWN’S new hybrid approach and the expertise provided by TDT should help mitigate these challenges and have a significant impact on ABWN’s ability to launch its proposed global airborne wireless/laser meshed network.”

TDT has previously been engaged in cutting-edge research, development, prototyping and patenting of chaos non-linear telecommunication and radio technology, Instant X-Dimensional Biometrical Human Mapping based on chaos, anti-inertia phenomenon and economy of fuel in automotive and aviation industries, gravity phenomenon and change of the physical properties of matter, cold fusion and synthesis of new materials for new applications, new independent sources of energy generation, energy savings in metallurgy and chemical industries, Direct Optical Non-Linear Amplification, Artificial Intelligence in stock exchange trading applications, traditional stock exchange trading software with ultra-low latency, electronics, and wide supporting software engineering developments for all of the above. TDT’s mission is to bring new ideas and cutting-edge technologies to the world market to create revolutionary new products and services.

About Airborne Wireless Network 

The Company intends to create a high-speed broadband airborne wireless network by linking commercial aircraft in flight.  It is projected that each aircraft participating in the network will act as an airborne repeater or router, sending and receiving broadband signals from one aircraft to the next and creating a digital information superhighway in the sky.   The Company intends the network to be a high-speed broadband internet pipeline to improve coverage and connectivity.  The Company does not intend to provide retail customer coverage to end users, but, instead, act as a wholesale carrier with target customers, such as internet service providers and telephone companies.

Currently, the world’s connectivity is achieved by use of undersea cables, ground based fiber and satellites. The Company believes that the Company’s airborne digital highway may be a solution to fill the world’s connectivity void.  Once the network is developed and fully implemented, its uses may be limitless.  The Company’s network, once developed, should provide low cost, high-speed connectivity to rural areas, island nations, ships at sea, oil platforms, in addition to connectivity to commercial and private aircraft in flight.

For further information see:

Notice Regarding Forward-Looking Statements:

This release includes “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. These statements are based upon the current beliefs and expectations of the company’s management and are subject to significant risks and uncertainties. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ materially from those set forth in the forward-looking statements. 

Risks and uncertainties include, but are not limited to, availability of capital; the inherent uncertainties associated with developing new products or technologies and operating as a development stage company; our ability to raise the additional funding we will need to continue to pursue our business and product development plans; our ability to develop and commercialize products based on our technology platform; competition in the industry in which we operate and market; general industry conditions; general economic factors; the impact of industry regulation; technological advances; new products and patents attained by competitors; manufacturing difficulties or delays; dependence on the effectiveness of the company’s patents; and the exposure to litigation, including patent litigation, and/or regulatory actions.




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SOURCE Airborne Wireless Network

Seceon Secures Place As Red Herring 100 North America Winner

WESTFORD, Mass., June 20, 2017 /PRNewswire/ — Seceon, the only threat detection and management company to visualize, detect, and eliminate cyber threats in real-time, was recently named a winner of Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising North American private technology ventures. Seceon’s Founder and President Chandra Pandey received the award during a special ceremony at the Red Herring 100 North America Forum the evening of June 14, 2017 in Los Angeles.

“2017’s crop of Top 100 winners has been among our most intriguing yet,” said Vieux. “North America has led the way in tech for so many years, and to see such unique, pioneering entrepreneurs and companies here in California, which is in many ways the heartland of the industry, has been a thrilling experience.

“What has excited me most is to see so many people forging niches in high-tech and cutting edge sectors,” added Vieux. “Some of the technical wizardry and first-rate business models showcased here at the conference has been fantastic to learn about. We believe Seceon embodies the drive, skill and passion on which tech thrives. Seceon should be proud of its achievement – the competition was incredibly strong.”

Winners for the awards are among the continent’s brightest and most innovative private ventures. Their place among North America’s tech elite has been chosen by Red Herring’s editorial team, during a months-long process that takes into account criteria including disruptive impact, proof of concept, financial performance, market footprint and quality of management. The Top 100 North America has become not only a springboard for some of tech’s biggest names, but a valued and trusted tool for venture capitalists, experts and analysts predicting trends at the industry’s sharpest edge.

“We are honored to have been named a Red Herring North America 100 winner and to have earned our place of recognition among some of the brightest modern startups,” said Chandra Pandey, Seceon founder and CEO. “This milestone is a testament to what we have achieved, and for what we have yet still to accomplish in our mission to protect organizations from all cyber threats.”

Following Seceon’s Top 100 win, they are invited to the next step, which is to present at the Top 100 Global event in November that will encompass the best-in-show from the Top 100 Europe, North America, and Asia. Red Herring is dedicated to supporting Seceon’s continued path to success and innovation.

Seceon is singularly focused on enabling organizations to see cyber threats clearly and quickly, stop threats from inflicting any damage through surgical containment and elimination and predict insider attacks through dynamic threat models, machine learning and artificial intelligence engines. Seceon’s Open Threat Management™ (OTM) platform enables real-time visualization, detection and elimination of cyber threats for customers through real-time, automated threat response capabilities.

About Seceon
Taking a new approach to conventional threat detection and management, Seceon helps today’s enterprise detect and stop both recognized and never-seen-before threats when they happen, instead of days, weeks or months later. Leveraging intelligent data collection and analysis, Seceon’s Open Threat Management platform provides unmatched visibility across the entire network—from users and devices to applications and flows— surfacing only the most relevant threats in real-time and the means necessary to eliminate them immediately. To learn more about Seceon’s comprehensive, Open Threat Management platform, please visit or call (978)-923-0040.

Media please contact:

Lalit Shinde

Alana Suko


Guyer Group




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New BrightEdge Report Reveals the Future of Content must adapt to AI, Voice Search, and Hyper-Local

SAN MATEO, Calif., June 20, 2017 /PRNewswire/ — The post-mobile world is here and it is providing marketers with new challenges for delivering results and meeting customer expectations. By 2020, over 50 percent of all consumers expect to use AI and voice-activated technology in their daily lives. Today, 30 percent of all mobile searches have location-intent, while 5G mobile speeds are predicted to further transform mobile search in the next three years.

A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017. The survey sought to understand how marketers are preparing for the accelerating consumer adoption of AI, voice search, and local search over the next year. The survey discovered that marketers recognize the AI, voice and hyperlocal revolution is here, yet, the majority of marketers are not planning to adapt their marketing strategies. This leaves brands at risk of failing to meet consumers rising expectations.

Although marketers are behind the curve of implementing specific strategies rooted in AI, voice and local, the survey did reveal many Fortune 500 in-house and agency content marketing teams are taking the lead to develop and implement holistic strategies that integrate SEO, SEM, social media and content marketing, with the goal of delivering better results and a better customer experience.

“It’s a winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior,” said Jim Yu, CEO of BrightEdge.

“To thrive in a world where ‘search is everywhere,’ marketers must understand customer intent and use it to drive content strategy. That’s exactly why marketing departments are integrating SEO and Content Marketing into a single function – it will drive better interactions, and thus better results.”

The ‘future of content marketing’ survey offers a bevy of insights to the current state of how brands are using content to interact with consumers. Significant shifts are taking place at the hands of the consumer. The marketing funnel itself is turned on its head; consumer-lead strategy is the wave of the future, and their expectations are higher than ever.

Below are four key findings that illustrate the new content marketing landscape.

Voice, AI, and mobile are dominating search
Marketers are not preparing for the post-mobile world, where mobile search, voice search, local search and the increasingly heavy reliance on intelligent agents to find what you need are dramatically changing consumers interactions with brands.

  • Marketers are still highly focused on just meeting the bar in the transition from desktop to mobile. In fact, 27 percent of marketers still believe mobile is “the next big thing.”
  • Roughly 66 percent of marketers have no plans to begin preparing for voice search. Yet, 31 percent of marketers believe it is the “next big thing.” What’s more is that voice search accounts for more than 20 percent of all mobile searches.
  • Similarly, 32 percent of respondents believe artificial intelligence (AI) is the “next big thing,” but 57 percent are “not likely” they will implement any element of artificial intelligence (AI) this year.
  • Only three percent of respondents said they anticipate 5G mobile speeds being the next big thing –– but according to recent reports, this is projected to be a reality by 2020.

Preparing to adopt new technologies is critical for marketers; however, as daunting as it may initially appear, marketers can begin to take actionable steps in their content development, according to Michel Kant, SEO Manager of Staples Europe.

“Marketers looking to prepare to merge into an AI–first world are going to need to begin by making sure they have the same consistent message across devices, at the very least,” Kant said. “If you don’t have that in the near future, it will be like not having a mobile optimized website or good content marketing strategy now. It will be very costly to step up that pace.”

Marketers are struggling to create effective content at a lower volume
More content than ever before is being created, but it’s vastly under-utilized by consumers. In this survey, respondents recognized the need to create content that’s effective for local and mobile audiences, but again, are falling short of implementing the impactful strategy.

  • Of the respondents, 71 percent reported that less than half of their content is consumed.
  • Fewer than 9 percent of those surveyed experience three-quarters or more of the content they produce engaged with.
  • B2C saw better odds of content consumption than B2B.
  • The top three types of content created most often are blog content, social media content, and videos.

Content optimization should be priority number one
The idea of mobile optimization has entered a new realm. Now, brands have to deliver customer results every time, catering to location, device and speed to deliver relevant and intelligent content that drives conversions.

  • 51 percent of marketers labeled creating and optimizing content for local markets “very important” or “a priority” in 2017.
  • Nearly half of the respondents are using data to drive content strategy. This could explain the recognition of AI, voice, and local search impact, but point to the disconnect in the application and execution in content.
  • A majority of the respondents labeled small custom content elements highly optimized for specific consumer searches and questions as micro-content.
  • For the respondents, creating micro-content has now surpassed long-form, time investment-heavy initiatives like webinars, research reports and case studies in priority.

Content marketers are finding a key partner in Search Engine Optimization
Often a less glamourous but vital marketing function, search helps marketers discover consumer intent, providing useful insights to drive content marketing strategies. And SEO is critical for creating optimized content that is easily discoverable by consumers. The combination of SEO and content marketing create a new category focused on content performance and intelligent content creation.

  • Organic was the number one marketing initiative priority for the survey respondents. BrightEdge proprietary research shows organic search drives 51 percent of all website traffic.
  • An overwhelming majority of marketers –– 97 percent of those surveyed –– agree SEO and content marketing are converging, or have already converged. In line with these findings, content and organic clocked in as the most important initiatives for marketers this year.
  • Conversions, followed by engagement, and then traffic accounted for the top three answers respondents listed as the most important metrics of success for content performance. The marriage of content marketing and SEO offers one solution to reach those goals.
  • 52 percent of the respondents recognized that fluency in SEO is critical to long-term content marketing success.

Daniel Mooney, Director of Digital Analytics at Wiley, agreed marketers are migrating toward an SEO-forward content strategy.

“The availability of data out there and the ease of use of analytical tools has changed both our strategy and execution of it,” Mooney said. “The biggest thing we’re doing now is thinking about the application of the research up front, not SEO as a strategy after launch.”

This change in consumer behavior and the related shift to mobile present new challenges and opportunities to marketers. Marketers are neglecting to adopt technologies that have already surpassed the market introduction phase. What’s clear is that intelligent content optimized for increasingly sophisticated consumer outlets requires a new approach by a multitude of marketing disciplines.

Visual representations of survey outcomes (static and animated):

About BrightEdge:
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 1,500+ customers include global brands such as 3M, Microsoft and Nike, as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.

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SOURCE BrightEdge

Blackwood Seven Appoints New Chief Operating Officer for North America and West Coast General Manager

NEW YORK, June 20, 2017 /PRNewswire/ — AI media company Blackwood Seven today announced two new appointments to its leadership team. Nick Stoltz, a 10-year marketing veteran most recently at MarketShare, joins Blackwood Seven as Chief Operating Officer, North America. In addition, Stanlei Bellan, with more than 15 years of media and strategic planning experience from GroupM’s MEC and Ogilvy, joins as General Manager, West Coast. Both will be reporting into Mark Zamuner, CEO, North America at Blackwood Seven.

“Our goal is to transform the global media supply chain and provide high value software applications to our clients and improve upon transparency in the industry,” said Mark Zamuner, CEO, North America at Blackwood Seven. “In order to be the best, we must hire the best. Nick and Stanlei have proven track records that will be pivotal in advancing our SaaS product to customers in North America.”

Stoltz joins Blackwood Seven with a decade of experience in supporting and creating success for growing companies, teams and products through a combination of leadership, strategic vision and marketing operations. Prior to Blackwood Seven, he served as Associate Managing Director at MarketShare, a marketing and analytics company and leader in cloud-based software solutions. 

Stanlei Bellan joins Blackwood Seven with more than 15 years of experience in a number of marketing and business leadership positions at GroupM’s MEC, eHarmony, MediaContacts (Havas) and OgilvyInteractive (WPP) in the US and Brazil. In his new role, Bellan is responsible for managed services and client relationships to ensure the success of Blackwood Seven’s sales, marketing and service initiatives in North America.

“I think Blackwood Seven represents a tremendous opportunity to build upon a broad foundation of solutions and value that the company is delivering to a large base of global customers,” said Stoltz. “As we expand our product and services footprint, I look forward to continuing to drive customer success and performance across the value chain within North America.”

“Blackwood Seven is committed to maintaining its level of excellence at the senior most level,” said Zamuner. “The addition of high-level expertise will help the company deliver on its vision to take the marketing supply chain to new heights, creating a better experience for everyone involved.”

About Blackwood Seven

Blackwood Seven brings artificial intelligence to media planning. With its proprietary media platform, the company calculates each client’s “media effect formula”, which allows attribution of all channels –online such as search, YouTube and Facebook as well as offline such as TV, print and OOH. This algorithm optimises the media mix and predicts an exact forecast of expected results, in real time. Blackwood Seven has 175 employees in Munich, Copenhagen, Los Angeles, New York and Barcelona. For more information please visit

Media Contact

United Kingdom:
Propeller Group for Blackwood Seven 

United States:
North 6th Agency for Blackwood Seven
212.334.9753, ext. 117

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SOURCE Blackwood Seven