Press Releases

Caruma Technologies Selected by RocketSpace to Participate in Highly Acclaimed Technology Startup Accelerator

SAN FRANCISCO, June 19, 2017 /PRNewswire/ — Caruma Technologies, The Intelligent Connected-Vehicle Platform™ company, announced today its selection into RocketSpace’s Mobility Tech Accelerator, a new program that assists startups that are disrupting the mobility space in areas such as the electric vehicle ecosystem, connected car, and associated services.

RocketSpace selects Caruma Technologies for its Mobility Tech Accelerator. Caruma is one of 11 startups selected out of hundreds of applicants in the legendary accelerator's program.

RocketSpace provides resources that enable high-growth startups to scale and helps corporations to fuel innovation by tapping into the global startup ecosystem. Coinciding with the grand opening of RocketSpace’s new office in London, the Mobility Tech Accelerator, founded by corporate partner BP, kicked off the program with the first group of high-potential startups last week.

Caruma Technologies improves driving safety, security and convenience by combining artificial intelligence (AI) and computer vision with high definition video collected by its windshield-mounted Caruma Cam device that simultaneously monitors drivers for drowsy or distracted driving, and the road for near misses, tailgating, lane departure and other factors that directly impact safety, and connects vehicles to a continuous learning cloud and an AI-powered Open Vehicle Network™.

“The Mobility Tech accelerator is designed to help promising companies like Caruma Technologies get to the next phase of growth,” said Duncan Logan, RocketSpace CEO. “Our program pairs high impact mobility startups with some of the leading industry corporations to engage in pilots that will validate a business opportunity and lead to long lasting partnerships, and we’re very excited to have Caruma be involved in this first cohort.”

“We are excited and humbled to be selected by RocketSpace, a world-class startup accelerator with a wildly successful track record,” said Chris Carson, CEO and founder, Caruma Technologies. “The mobility industry is changing so quickly with advances in technology and new applications that collaborative platforms like RocketSpace’s Mobility Tech Accelerator are extremely valuable in fueling our next stage of growth.”

Corporate collaborators for the Mobility Tech Accelerator program include BP, Magna, Allstate, Volkswagen Group of America, Avis Budget Group and IBM.

RocketSpace’s pilot-focused accelerator program scours the industry for the most disruptive startups as well as the most progressive corporate collaborators to fuel cross-industry innovation. Its unique program is designed to serve as an ongoing platform that results in a continuous stream of commercially viable solutions that allows startups in the program the opportunity to work closely with the corporate collaborators in a dedicated product validation program and tap into its network of blue-chip companies.

To learn more about the Mobility Tech Accelerator go to:

About RocketSpace
RocketSpace is a global ecosystem of people and ideas that provides the necessary velocity—both speed and direction—to help the world’s top innovators bring the future to market. Founded in San Francisco in 2011, its global network of technology campuses across Asia, Europe and Australia and services are designed to help tech startups scale. RocketSpace’s Corporate Innovation Services team helps fuel global brands’ innovation programs by tapping into its ecosystem of startups from around the world.

About Caruma Technologies, Inc.
Caruma is The Intelligent Connected-Vehicle Platform™ company that utilizes the underlying technologies found in autonomous driving vehicles to improve safety, security, and convenience. Caruma’s AI-powered vision-based connected-vehicle platform collects data that empowers fleet managers with context-rich information, insurance sector with a vision-augmented driver score, smart cities with deep insights about road segment infrastructure anomalies, mapping sector with rich dynamic data substrate for accelerating towards self-healing maps, and automotive sector with real data sets needed for ramping to level 4 autonomy. 

Caruma and the Caruma logo are registered trademarks of Caruma Technologies, Inc.

Media Contacts:

Caruma Technologies, Inc.


Mike Wong

Ashleigh Harris                      

888-342-2786 x 715                                               


Caruma Technologies is a San Francisco-based company that uses the underlying technologies found in autonomous driving vehicles to improve driver safety and security. The company was founded by Chris Carson, founder and CEO, in 2015.

To view the original version on PR Newswire, visit:

SOURCE Caruma Technologies

Tata Consultancy Services a Leader and Star Performer in Life Sciences IT Application Services by Everest Group

NEW YORK and MUMBAI, India, June 19, 2017 /PRNewswire/ — Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has been recognized as a Leader and Star Performer for Life Sciences IT Application Services by leading advisory and research firm, Everest Group, in its report, “Life Sciences – IT Application Services Providers PEAK Matrix™ Assessment 2017.

Tata Consultancy Services.(PRNewsFoto/Tata Consultancy Services)

Everest Group acknowledged TCS’ strong foothold in the pharmaceutical and medical devices sector, and a growing business presence with biotechnology firms. The report highlights TCS’ strong focus on development of next-generation solutions, incorporating Artificial Intelligence, IoT and platform-driven approaches for areas such as drug development and patient engagement.

Everest Group analyzed the capabilities of 22 service providers on the Everest Group PEAK Matrix in the Global Life Sciences sector. The PEAK Matrix is a composite framework that provides an objective, data driven and comparative assessment of Life Science IT Apps Service Providers, which are then divided into three categories based on market success and delivery capability.

“Life Sciences firms are grappling with the reinvention of their business models, along with the need to unlock efficiency out of globally diversified operations. Technology is a key enabler to ensure this transition, and TCS continues to be a partner of choice for leading Life Sciences firms, based on its delivery excellence and ongoing market success,” said Jimit Arora, Partner, Everest Group. “By taking a platform-driven approach to strategic value chain tenets, TCS is seeking to future-proof its portfolio and driving differentiation in a highly competitive market.”

“Life Sciences customers are embracing newer technologies and next gen platforms to meet the challenges of higher R&D costs, declining revenue and increasingly complex regulations,” added Debashis Ghosh, President, Life Sciences, Manufacturing and Energy Business Group, TCS. Our deep industry expertise, global scale, investments in digital solutions, and focus on platforms enables us to offer true value to our customers across the Life Sciences value chain.

About TCS Life Sciences
TCS Life Sciences provides top global Life Sciences organizations full service offerings in IT, Consulting, KPO, Infrastructure and Engineering Services, as well as digital solutions using Mobility, Big Data, Analytics, and Cloud. TCS’ rich industry experience, domain expertise and global footprint allows for a seamless partnership with its Life Sciences customers to help them advance clinical trial efficiencies, accelerate drug discovery, accentuate manufacturing productivity, and amplify sales and marketing effectiveness. In addition, TCS has a dedicated Life Sciences Innovation Lab which ensures that its customers have the tools and innovative solutions they need to solve complex business challenges.

About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 387,000 of the world’s best-trained consultants in 45 countries. The company generated consolidated revenues of US $17.58 billion for year ended March 31, 2017 and is listed on the BSE Limited and National Stock Exchange of India Limited. For more information, visit us at

To stay up-to-date on TCS news in North America, follow @TCS_NA. For TCS global news, follow @TCS_News.


To view the original version on PR Newswire, visit:

SOURCE Tata Consultancy Services

Texas-Size Opportunities for IT Pros at CompTIA ChannelCon 2017

DOWNERS GROVE, Ill., June 19, 2017 /PRNewswire-USNewswire/ — Information technology (IT) professionals are invited to join their industry colleagues at CompTIA ChannelCon 2017 to discuss, debate and educate themselves on the market-changing issues and trends that are re-shaping the industry.

CompTIA is the voice of the world's information technology industry. (PRNewsFoto/CompTIA)

This year’s conference, July 31 through August 2 in Austin, Texas, will offer attendees three days of conversation, education, networking, and skill building opportunities.

“IT pros are front and center in the digital transformation that organizations are undertaking,” noted Kelly Ricker, executive vice president, events and education, CompTIA. “They’re cybersecurity defenders, new technology evaluators and strategists who help guide executive and business line decisions related to tech acquisition and usage.

“The learning tracks we’re offering at ChannelCon will help IT pros expand their current skills into the areas that are re-shaping the technology landscape,” she added.

Track4Techs highlights the ChannelCon educational programming for the IT pro community. Designed specifically for the “hands-on” technology professional and led by industry experts, these sessions provide critical content and training on the technical challenges and opportunities facing IT pros today.

This year’s Track4Techs program includes the following sessions:

Participants in the Track4Techs sessions are eligible to receive continuing education units (CEUs) toward the renewal of their qualifying CompTIA certifications.

IT pros will also have access to the Tech Trends track at ChannelCon 2017. This track features sessions on smart cities, artificial intelligence, dealing with the deluge of data, the shifting app development world, industrial networks, other business solutions and technologies that directly influence corporate strategy and digital transformation.

ChannelCon 2017 is especially notable and relevant for the IT pro community, as all CompTIA AITP members will be formally welcomed into the association. CompTIA acquired the Association of Information Technology Professionals (AITP) earlier this year to establish the foundation of a new member association for IT professionals. CompTIA AITP is scheduled to launch in July.

IT professionals who register for ChannelCon will receive free membership in CompTIA AITP for one year. Current AITP members receive a 20 percent discount on their ChannelCon registration. To register or for more information about the conference visit

Steven Ostrowski


To view the original version on PR Newswire, visit:


Blockchain in Healthcare Today™ Journal Announced

GREENWICH, Conn., June 19, 2017 /PRNewswire/ —­ Partners in Digital Health, the communications and publishing group, has launched Blockchain in Healthcare Today™, its newest portfolio title marking a renaissance in healthcare.

Blockchain in Healthcare Today™ will assist the healthcare industry and its leadership in sharing the objective evaluation of proof of sustainable, integrated blockchain implementation and deployments across the healthcare continuum through proven, and scientifically validated evidence.

Blockchain in Healthcare Today™ offers expedited, peer-reviewed publication of research, reviews, and analysis of proof of concept applications in blockchain technology for healthcare. “This is a paradigm shift where institutions and healthcare services will be challenged to change current legacy systems. It is ground-breaking territory, and we are humbled to provide a conduit where new era thinkers can share and inform on an egalitarian platform. In addition, we hope to stimulate the traditionalist’s curiosity and propensity for adoption,” stated Tory Cenaj, Publisher.

Emphasis focuses on blockchain technology innovation that fosters ecosystem efficiencies across the healthcare industry to include:
Interoperability  |  Patient Security  |  HIPAA Compliance  |  Network Security  |  Smart Contracts  |  Data Governance  |  IoT  |  Machine Learning  |  Artificial Intelligence  |  EHR and PHR  |  HIE  |  HL7  |  Precision Medicine  |  Drug Supply Chain Management.

Blockchain in Healthcare Today™‘s audience will include 9,000 healthcare executives, CIOs, and researchers in hospitals, healthcare payers and providers, ACOs, informatics, academia, population health, government, CROs, biopharma, not-for-profit organizations, and other innovators. Blockchain in Healthcare Today™ provides the latest knowledge on blockchain technology and implementation challenges and benefits – with the ultimate objective of transforming and dramatically increasing the quality of healthcare.

The Blockchain in Healthcare Today™ portfolio features a suite of opportunities for sponsorship, featuring group media buys between Blockchain in Healthcare Today™, Blockchain Healthcare Review and Telehealth and Medicine Today®. In addition, a Product Directory, Innovation Ignition Competition, and annual conference are planned in 2018.

Douglas Shinsato, Editor-in-Chief, Innovation and Technology of Telehealth and Medicine Today will be part of the leadership team at the journal. He states, “Our mission at Blockchain in Healthcare Today™ is to catalyze and align a “Community of Masters” – strategic thought leaders, and dedicated Next Big Thing change agents who will spark and accelerate the transformation of healthcare.” The journal harnesses the energy of local and global experts by exchanging knowledge, building consensus, and sharing a propensity toward positive change on an egalitarian and collegiate platform that is Blockchain in Healthcare Today™.

Blockchain in Healthcare Today™ is accepting scholarly manuscript submissions, editorial board nominations, and sponsor support. Those with an interest in submitting a manuscript or obtaining further information are encouraged to contact the publisher at

To register and become part of the community go to

This is the second online peer-reviewed publication launched by Partners in Digital Health. The company’s premier publication group, Telehealth and Medicine Today®, includes an annual conference, Innovation Ignition Competition, and Product Directory. Partners in Digital Health drives market innovation and change by building a “Community of Masters” among academics, entrepreneurs, new era thinkers, and innovators.

Tory Cenaj
Founder and Publisher
Partners in Digital Health

This release was issued through WebWire(R). For more information, visit


To view the original version on PR Newswire, visit:

SOURCE Partners in Digital Health

Artificial Intelligence Will Impact Future Company Valuations

DUBAI, United Arab Emirates, June 19, 2017 /PRNewswire/ — Kinetic Consulting Services, the leading boutique consulting company for business strategy and transformation released a new guide for CEOs and Board Directors on the importance of artificial intelligence in their business.

The guide is designed to educate and raise awareness of the important role artificial intelligence is likely to have on corporate governance. The report makes the correlation between the primary fiduciary duty of CEOs and Board Directors, and the value offerings of A.I. software. The key obligation of CEOs and Directors is to ensure shareholder value is retained and the stock price increases in line with forecast results. The report argues that these obligations will not be met in the future, if the organisation does not have an A.I. strategy or cannot demonstrate the use of the software in both the operational area of the business and in forecast reporting.

“Unlike other software, A.I. specifically addresses the key areas of risk in the organisation that determine company valuations and stock price. The reduction of risk must be a key concern for CEOs and Directors, to enable them to meet their fiduciary obligations. Companies able to demonstrate the removal of human bias in their forecasts, and the application of A.I. in order to reduce wastage in their operations, will be preferred for investment over those without any use of A.I.,” said Joe Tawfik, CEO of Kinetic Consulting Services.

Artificial Intelligence is deemed a disruptive technology because it offers organisations multiple options for transforming the customer experience and business models. The guide provides CEOs and Directors with examples of how A.I. is being used by different industry sectors to create new value offerings. These examples demonstrate how A.I. is integral in creating better performing businesses.

The cognitive capabilities of A.I. offer organisations the ability to make better decisions in almost all aspects of the business. These are the types of decisions that currently lead to variances in forecast performance and poor shareholder expectations. Once the investment community realises the value of businesses operated with the assistance of A.I, then A.I. usage will become a new standard in evaluation. Companies are urged to take affirmative action by reviewing their A.I. strategy to ensure they are meeting their long-term fiduciary obligations.

The future of good corporate governance must include a strategy that incorporates the use of A.I. to meet or exceed company objectives, leading to an increased shareholder value.

About Kinetic Consulting Services:

Kinetic Consulting Services is a boutique management consulting company providing services in a broad range of disciplines to commercial and government organisations. The company has offices in Dubai and Sydney Australia. The key area of expertise is strategy and business transformation.  The company’s focus is to help clients accelerate, optimise and transform their organisations better and faster.


For more information, please contact:

Joe Tawfik

Media Officer



U.A.E.:  +971 4455 8410

Australia: 1300 780 556

U.S.A: +877-318-6826

To view the original version on PR Newswire, visit:

SOURCE Kinetic Consulting Services

At the Paris Air Show, Starburst Accelerator Hosts Exclusive "Ones to Watch" Pitch Event, Featuring the Early-Stage Innovators Shaping the Aerospace Renaissance

EL SEGUNDO, Calif., and LE BOURGET, France, June 19, 2017 /PRNewswire/ — Paris Air Show – Tomorrow, in a first for the Paris Air Show, Starburst Accelerator, the global aerospace and aviation incubator, alongside partners SIAE (International Exhibition of Aeronautics and Space) and GIFAS (Groupement of French Aeronautics and Space Industries), will bring 100 of its most promising early stage portfolio companies to present in a select pitch event for the largest names in the defense, transportation, aviation and aerospace sectors, including Boeing, Lockheed Martin, Lufthansa Technik, GE Aviation, Rolls Royce and Raytheon.

Starburst Accelerators reveals the technologies at the forefront of the aerospace renaissance

Held in the unique Paris Air Lab, the promising young “Ones to Watch” will reveal the new technologies at the forefront of flight ranging from electric jets and passenger experience to Earth monitoring, aerial drones, 3D manufacturing and space exploration. Paris Air Show attendees are invited to join Starburst on Tuesday, June 20th from 4:00-6:00 PM in the Main Hall at the Hall Concorde to see the innovations first hand.

“The Paris Air Lab is a gateway to the future, embodying a new space entirely dedicated to the aerospace sector and, more broadly, on the world of tomorrow,” said Anne Bondiou-Clergerie, Director of GIFAS R & D, Space and Environment. “In support of this vision, we will host the innovators tackling the greatest challenges facing humanity head on alongside the leading scientists, sociologists, pilots, and astronauts to offer a vision for the future of aerospace and aviation.”

Aeronautics, space, digital: a view of the world of tomorrow
In addition to the novel pitch event, an additional 100 young pioneers will meet with major aviation groups, space agencies and the foremost European research programs to showcase their concepts, projects and prototypes throughout the duration of the event. The 100 start-ups, hand-picked by Starburst, represent the heart of a space dedicated to industrial innovation and will be divided into exhibition blocks along a crossroads around the major players in the aeronautics and digital sectors. On each day of the event, 10 to 15 of these innovators will present technologies related to the major themes:

  • Vehicles of the Future
  • Drones, Sensors and Energy Sources
  • Passenger Experience
  • Space Conquest
  • Artificial Intelligence and Big Data
  • Environmental Monitoring, Innovative Manufacturing
  • Factory 4.0

“Today, industrial start-ups are at the forefront of flight, radically reimagining the aeronautics and aerospace industries, and we’re honored to have been chosen to bring this new generation of leaders to this year’s Paris Air Show,” said François Chopard, CEO and Founder of Starburst Accelerator. “As we create innovation hubs around the world to identify, foster and fund the most promising innovators in the sector, the Paris Air Show continues to be a great gathering of exchange and emulation of ever more daring ideas for the future of the sector.”

About GIFAS and the Paris Air Show
Created in 1909, the Paris Air Show – Le Bourget is the world’s largest aerospace and aerospace industry show. A real driving force behind the development of the sector and a catalyst for numerous international cooperation, it is the meeting place and convergence favored by the sector’s decision-makers who exhibit, sell and buy the latest innovations.

The 52nd Paris Air Show will be held from 19 to 25 June 2017 at the Bourget Exhibition Center.

About Starburst Accelerator
Starburst Accelerator, the global aerospace and aviation incubator, provides support to start-ups seeking to commercialize their activities in the aeronautics, defense and space markets. The program acts as a catalyst, linking early-stage companies to a wide network of strategic industry players and potential partners to accelerate the adoption of breakthrough innovations. Through its dedicated venture capital network, Starburst Venture also supports fundraising initiatives and strategic investments. Starburst has offices in Los Angeles, Munich, Paris, Singapore, Montreal and San Francisco. Please visit us at

Media contact:
MissionCTRL for Starburst


To view the original version on PR Newswire, visit:

SOURCE Starburst Accelerator

IDC and Gartner Q1 Sever Shipment Reports Show that Chinese Server Market is Booming, but the Global Server Market is in Depression

FREMONT, Calif., June 19, 2017 /PRNewswire/ — Both IDC and Gartner recently released their 2017 Q1 Worldwide X86 Server Market Reports.  The data indicates that the global server market is still facing a demand slump. According to IDC and Gartner, the worldwide server revenue in the first quarter of this year dropped 4.6% and 4.5% respectively. And the worldwide Top 5 server vendors in shipments are: Dell EMC, HPE, Lenovo, Huawei, Inspur.

China is the only growing market among all the regions. According to IDC, China’s X86 server revenue in the first quarter is 1.81 billion dollars and the shipments is 493,000 units, showing a YoY increase of 5.77% and 3.16% respectively.

According to Gartner, China’s X86 server revenue in the first quarter is 2.315 billion dollars, and the shipments is 579,000 units, experiencing a YoY increase of 9% and 4.7% respectively.

The two reports show a same result for the Top 3 server vendors in China: Inspur tops the market, followed by Huawei and Dell EMC.

The continuous growth of the Chinese market has been fueled by the fast development of public cloud. As Internet turns to be the largest and fastest growing field, purchase orders from China’s large internet players like Baidu, Alibaba, Tencent, and Qihoo 360 have also increased. Local server vendors in China like Inspur have been the driving force of market growth and play a dominate role in Internet operations Market. Gartner analysts believe that Inspur will have a significant influence on the development of China’s large-scale data centers. Inspur hopes to apply its successful client-centered and cost-effective business model in China’s large-scale data centers to the other regions.

AI applications, such as AI model training, are commonly adopted by many CSPs, and the emergence of larger-scale neural networks will further fuel the growth of AI computing products. Inspur has become the leader in providing AI computing platforms in China, providing co-processing accelerating servers based on GPU, FPGA, KNL, Caffe-MPI software and algorithm optimization for Baidu, Alibaba, Tencent, Qihoo, Face ++ and other Chinese artificial intelligence enterprises.

To view the original version on PR Newswire, visit:

SOURCE Inspur Electronic Information Industry Co., Ltd

Facebook Emerges As Leading News Source According To Annual Global Ogilvy Media Influence Survey

NEW YORK, June 19, 2017 /PRNewswire/ — Survey findings released today from Ogilvy Media Influence’s annual global survey of over 250 reporters and editors identified Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that stood out was the inverted results between EMEA and Asia Pacific. Carried out by Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific, the survey also uncovered that print media is leading the way with successfully adapting in the digital world across all geographies.

“Our survey demonstrates that new technology and digital media advancements are changing how we consume news,” said Jennifer Risi, Worldwide Chief Communications Officer at Ogilvy. “As a news aggregator, Facebook is exposing users to news publications they may not have read otherwise. Brands can now leverage traditional earned media to reach key audiences, that is then further amplified through social media and influencer engagement – with built in audiences – for an effective communications campaign aimed at driving reputation and building influence.”

The 2017 Ogilvy Media Influence global survey also found that digital storytelling and mobile devices are emerging as growth drivers with most journalists [34%] believing that digital platforms – such as live video and podcasts – present the largest growth opportunity for news organizations to reinvent today’s standard industry media model. See infographic.

Additional key findings:

  • Facebook is the #1 gatekeeper for news [39%], edging out legacy traditional media sources [32%] and significantly outpacing other social networks/digital platforms like Google [15%] and Twitter [4%]. However, on a regional level, we see distinctions in EMEA [60%] and Asia Pacific [22%].
  • In sum, print media [40%] is viewed as the platform most successful in adapting to the digital world with slight regional differences. North America [45%], Asia Pacific [43%] and EMEA [32%].
  • Journalists worldwide see digital platforms [34%] and smartphones and/or mobile devices [26%] as avenues to reimagine news reporting in a mobile era. Other burgeoning technologies, like virtual reality [9%] and artificial intelligence [7%] have yet to meaningfully resonate with media.
  • Mix of earned media [40%], social media [27%] and influencer engagement [13%] is most effective for driving brand reputation and influence across all geographies.

The annual global media survey conducted by the Ogilvy Media Influence staff is quickly becoming an ardent industry resource. The results being unveiled during the 2017 Cannes Lions International Festival of Creativity represent the first half of the survey. Ogilvy will announce results from the second half of the survey later this year.

For more information, please visit

About the Survey 
The Ogilvy Media Influence team fielded an eight-question survey of 255 news media professionals across the North American, Asia Pacific and EMEA regions. The survey assessed new strategies for an increasingly digital world and focused on the sentiments of reporters, editors and producers who cover a vast range of topics, including national news, business and financial news, law and human resources news, as well as consumer trends, technology, entertainment, politics, healthcare, travel and multiethnic communities. The survey was conducted in April 2017 via phone and email by Ogilvy Media Influence staff members based in 22 offices across the globe.

About Ogilvy
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World’s Most Effective Agency Network in 2012, 2013 and 2016; and Adweek’s Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

Media Contact:
Tola St. Matthew-Daniel

To view the original version on PR Newswire, visit:


AI supported virtual assistants will change the way we produce and consume news – and almost everything else we do in life

Brushing your teeth in the morning is about to become the most important moment of the professional day: your virtual assistant will brief you on news and events around town or the globe; it will highlight industry, market or relevant news it feels you need to know. Forget key word setting, or selecting news channels, it will find what you need to know culling thousands of sources; it will not only go over your agenda and manage messaging, it will prioritize according to what it has learned about you; in 15 minutes you will get done what even with today’s automation takes 10 times longer. The birthday flowers for your wife are arriving at work at precisely 1:30 PM in the afternoon when she returns from lunch with her friends and dinner reservations at your favorite restaurant have been confirmed for days!

So far it sounds very much like something that is nice to have and maybe even a cute novelty, so lets get busy and dig deeper. Your virtual assistant highlighted the new rates from the Federal Reserve and projected inflation for the year just in time for you to ask it to re-calculate all the numbers for your 8:30 AM management call and email them to all division managers. You will still be in the bathroom by the time your managers are receiving the new updated presentations.

The weather part of the morning briefing included the above normal winter storm currently hitting New York causing 2 hour delays in mass transit – it has already texted key people for your 8:30 AM meeting to plan ahead and confirming meeting. It is waiting for further updates on traffic to manage arrival at office and monitoring the big lunch meeting as well.

Still not impressed: the lab results from your latest visit to the doctor are in and your assistant will walk you through them step by step providing you with answers to any questions you may have based on the most up to date healthcare libraries and millions of patient instances. It will recommend steps you should take based on the evaluation and confirm these with your physician. Cholesterol high? Ask your assistant for a 5 year average and run against your demographics.

As far as your financial health is concerned, your virtual assistant will have more resources at its disposal than any broker can even hope to access. And in fact these will not be traditional static resources but rather dynamic-real time resources based on millions individuals investments, transactions and to the moment performance. And this is just the beginning on the  financial side, how about checking your credit card charges and producing your corporate expense reports – done!

Retail will never be the same. Take groceries for example, your assistant will know what you need, what you like and order it for you. It will pay and arrange for pickup or delivery when it knows you will be home. It will suggest new items and manage the whole process based on your lifestyle – having a dinner party and running low on wine? Not any more. Schedule the dinner and tell your assistant who is coming, it will have your Dad’s favorite drink on hand.

And maybe the biggest overall impact could come from your virtual assistant at work. Lets say you are a journalist and want to write an article, do you want to know the highest trending subjects? Just ask. Chose your subject and begin to ask questions using natural language, your virtual assistant uses NLP (Natural Language Processing) which means it works based on natural language queries, searches very large databases and answers in plain language. Your virtual assistant will use  archives going back decades for tens of thousands of sources instantly.

Work internationally and in other languages? Google has re-engineered Google Translate using artificial intelligence and now provides API integration for industrial purposes (large amounts of translations).  Ease of use is improved tremendously but more important is quality – by adding AI integration Google Translate has improved more than any machine translations ever had and now improves with every use. Excel, the financial spreadsheet we all know which up until now most of us use 2% of capabilities is now natural language  processing driven. Want to see cost of good sold adjusted for different estimated growth and adjusted for inflation across 1,500 products and 10 divisions? Just ask.


“OK Google, what planet am I on?” The Five Virtual Assistants, Compared

Siri, Cortana, Alexa, Google Assistant and Bixby…oh what fun it is to keep up with the ever-growing list of virtual assistants who claim they can improve your life, magically give you more free time to do things you love, and lower your cholesterol.

Or not.

We recently concluded the end of “Tech Announcement Season” for the first half of 2017, with Apple’s Worldwide Developer Conference grabbing the usual, final spot. And over these past few months, we’ve certainly heard many announcements about the assistant platforms from Apple, Google, Amazon, Microsoft and Samsung…and why consumers should choose their virtual assistants over others.

But what is it about these virtual assistants, really?

For Apple, it’s all about user privacy and trust. Siri’s smarts stay on your devices and your data stays within the Apple ecosystem. And with iOS 11, she will get smarter, and be able to surface more relevant information related to your day (and life) at the appropriate times. How that exactly works, Apple didn’t really elaborate on, but they encourage you to just trust them to make it work perfectly.

For Google, it’s largely the opposite. The search giant would love to connect every piece of your life into the Googleverse, and let the Google Assistant magically help you with as much as possible. And instead of the Assistant’s smarts staying on your device, they stay mostly in the Cloud. Your data is anonymized and whisked in with other data and requests from other users to create a better experience for everyone. And, you can be easily marketed to, wherever you might be in the Google ecosystem or on the web.

“The virtual assistant that is accessible to the most amount of people, can help you with the things that actually matter in your own life, can understand you most of the time, and that you inherently trust…will be the one that ultimately succeeds.”

For Amazon, well, ideally they’d love to sell you a few (more) things. Alexa would be more than happy to re-order some paper towels for you, or perhaps some jasmine rice for that Middle Eastern feast you’re making tonight. User privacy and trust is, well, somewhat assured. The assumption is that your data stays within Amazon, as they essentially want to market products to you, and they’re generally not sharing it with third parties. When Amazon launched Alexa with the Echo in late 2014, they took everyone by surprise. It made sense eventually, and they have used their own cloud infrastructure to make it possible. But building a smart assistant from scratch is no easy task.

For Microsoft, it’s about basic assistance with simple questions from users of the ever-ubiqutous (but rarely headline-making these days) Windows. While Cortana has the usual list of assistant capabilities like setting reminders, getting traffic information, finding sports scores, looking for local concerts you might like and similar tasks…she has never really made headlines with a standout feature. And only at this year’s Microsoft Build conference did the Redmond software company announce that Cortana would gain 3rd-party “skill capabilities”, similar to Alexa and Google Assistant. Microsoft is clearly playing catch-up here and working to stay somewhat relevant in the space.

For Samsung, it seems to be a “me too” strategy. (Though they certainly wouldn’t say that.) Bixby was rumored for months, and had been thought to potentially give Alexa and Google Assistant some fierce competition. But instead of integrating the excellent Viv context-aware assistant technology that Samsung bought in 2016, Bixby turned out to be a re-launch of its own S Voice service. There isn’t that much that’s known about Samsung’s data protection, cloud systems or truly how Bixby works. The South Korean conglomerate certainly doesn’t have the data-rich resources of Google, but Bixby is technically trying to compete with the Google Assistant. (On Android phones no less!) Bixby isn’t fully operational yet, but Samsung promises it will be soon.

Alright, so now you have some background. But before I go into some real comparisons, let me sum up this entire race, or game, or battle for you:

The virtual (or is it digital?) assistant that is accessible to the most amount of people, can help you with the things that actually matter in your own life, can understand you most of the time, and that you inherently trust…will be the one that ultimately succeeds.

The mission of all of the digital assistants is to provide us with relevant, useful information when we make an inquiry. Of course, some of them are better at this than others. But I thought that a very basic question would certainly be answered correctly by all of them, right?

“Which planet am I on?”

Sigh. I thought to myself, “aren’t these things actually supposed to be smart?

Both Siri and Cortana gave me a web search result for my question. (Not much of a surprise)

Google Home said “Sorry, I don’t know how to help with that.” (Really? GOOGLE?!)

Alexa initially said “Hmm, I’m not sure” for a few days. But eventually started responding “We are on planet Earth.”

(I couldn’t test with Bixby, because well, nevermind.)

I was completely shocked that the Google Assistant couldn’t figure it out, but pleasantly surprised that eventually Alexa figured it out. (Maybe there really are people analyzing these queries in real-time up in Seattle!)

Perhaps it wasn’t a fair test. Is that question really something that matters in my own life? Probably not, but what about an extraterrestrial who comes to visit 150 years from now? Anyways, my point is that even the seemingly-simple question that has an obvious answer demonstrates that these “assistants” really are not necessarily “intelligent” yet. They just know how to help with certain categories of queries, assuming they have the relevant and useful data somewhere that can be retrieved and relayed back to the person requesting it.

Let’s move on to the details of each platform, ranked from least likely to most likely to succeed:

Bixby (Samsung)

Launch date: April 2017
Platforms: Samsung Galaxy S8 (Android)
Has a smart speaker? Not yet
Knows which planet we live on? Probably not
Pros: New unique concept with contextual assistance with the backing of a large company
Cons: Bixby Voice is not yet operational, other services are currently very limited, no 3rd-party integrations yet, future is unknown

The newest assistant, and currently in last place, is poor little Bixby. Only Bixby Home and Bixby Vision work right now, essentially a set of Google Now-esque “cards” and some basic image recognition / shopping capabilities for the built-in camera and photos app. Bixby Voice is supposed to provide the general voice assistant capabilities like weather information, general knowledge and some local app control but that’s all right now. The U.S. launch of Bixby Voice is scheduled for late June, and it’s unknown what it will truly be capable of. Bixby is designed to also work within apps, to give a user context-sensitive help where they happened to be. For example “Hey Bixby, screenshot this and email it to Bob in Accounting…” The word “this” would refer to what’s currently on the display. However, only Samsung’s own apps will be supported when Bixby Voice goes live. Third-party app support will come “later”. Context in the digital assistant world is king, but if your assistant doesn’t do all that much to start with, could it ever wear the crown? And right now, Bixby only works on Samsung Galaxy S8 devices.

Samsung recently announced that Bixby would be coming to its Family Hub 2.0 refrigerators, with an update for those already shipped. Its plan is to eventually integrate Bixby into most all of its products, which will probably take longer than they anticipate. There’s been no word on whether Bixby will come to other platforms like iOS or Android. And, while there was definitely some talk and demos of how Bixby could interact with SmartThings hubs and devices in the smart home, there has been zero mention of a smart speaker. Of course, since Bixby Voice hasn’t launched yet, why launch a smart speaker? I really feel that Samsung should have teased Bixby with the Galaxy S8 launch and “turned it on” once it was actually “ready for action” months later, as in the holiday shopping season. Pair that official launch with a smart speaker that can easily tie into SmartThings and you’d have a good shot at competing with everyone else. But at this point, Samsung has a a long road ahead to implement Bixby across its product lines and expect to catch up to the rest of the players.

Cortana (Microsoft)

Launch date: April 2014
Platforms: Windows, Xbox, iOS, Android
Has a smart speaker? Coming soon (Invoke, HP smart speaker)
Knows which planet we live on? Nope
Pros: Integration with Microsoft services and hardware platforms, future Microsoft Home Hub with Cortana could be very powerful
Cons: Limited intelligence means minimal information available, few capabilities, no smart home integration yet

Cortana on Windows 10 desktop

Cortana on Windows 10 desktop

Ah, Cortana. There have been some news blips here and there about the Microsoft digital assistant, but it just hasn’t made the waves and major headlines that the others have. The challenge has been the platform: Windows. Originally Cortana launched on Windows 8.1, and of course, came with Windows 10. As Microsoft’s mobile strategy has been, well, challenging, it’s been very sparsely represented on Windows phones. So largely Cortana has been available on relatively new desktop, notebook and tablet devices from Microsoft, and the Xbox One. But here’s the other challenge, people tend to use their desktops and notebooks differently from phones and tablets. People tend to be more accustomed to using some form of voice control on their smartphone and/or tablet, but not necessarily on a full-sized computer. Microsoft’s Surface line blurs the line between notebook and tablet, but at least they have mics on-board vs traditional desktops. And, Windows just doesn’t have the “cool” factor as compared with Android and iOS.

Harman Kardon's "Invoke" Cortana speakers

Harman Kardon’s “Invoke” Cortana speakers

The reality is that not much development has been going on with Cortana that has truly notable. Although that could soon change. Cortana is will soon start having third-party “skills” made for it by developers, similar to Alexa’s set of skills that helps her do more things. And there have been two announcements about “smart speakers” that will work with Cortana recently, by Harman Kardon and HP. There’s no pricing yet for either of these speakers, but hopefully they’ll be priced less than the insanely-expensive HomePod that Apple just recently announced. While Microsoft says that over 400 million devices now run Windows 10, a few quick scans of discussion groups on Cortana say that not that many people are using it. Could that quickly change with a smart speaker launch? While it is indeed really natural to “talk to the room” vs a smartphone, tablet or PC, if relatively few people use Cortana now, what would compel them to buy a speaker that worked with Cortana? My guess is that it would have to be an impressive experience, at the right price point. Perhaps the HP speaker will less expensive than Harman Kardon’s product. We’ll know more later this year once the speakers launch.

Siri (Apple)

Launch date: October 2011
Platforms: iOS, macOS, tvOS, watchOS
Has a smart speaker? Coming soon (HomePod)
Knows which planet we live on? Nope
Pros: Seamless integration into all Apple platforms, learns about you without sacrificing privacy, HomeKit device control is easy.
Cons: Few third-party integrations (all controlled by Apple), no “Siri app store”, limited AI due to privacy protection, limited knowledge about the real world.

Siri became the darling of the tech industry in late 2011 with the launch of the iPhone 4s. While Siri could execute some basic tasks and even had context-sensitive replies, it became better-known for its funny and sarcastic responses. And, while Apple has improved Siri over the years with better speech recognition, more languages, wider functionality and more natural-sounding voices, she still feels limited. The challenge with Siri lies both with Apple’s “go it alone” strategy, and stance on user privacy and security. Overall, privacy and security are good things, but they create a problem for Siri to know enough about the world (in addition to knowing things like your schedule) to be truly helpful. Many users tend to complain that when they ask Siri a question that seems relatively basic, that she just retrieves a web search instead of providing the actual answer.

The App Store and Apple’s renowned devices are perfect for a closed ecosystem, and keeping things “all in the family”, but getting data about the rest of the world and making an intelligent assistant useful appear to still be quite challenging for Apple. As I’m writing this piece, Siri still can’t directly answer me for a simple question like, “What time does Chipotle close?” She just provides web search results. (Cortana does too, while Alexa and Google Assistant answer with exact hours and related information.)

At WWDC 2017 earlier this month, Apple announced some improvements to Siri, mainly around new ways that you could interact with app categories such as banking and task lists. And while Siri will also be improved to “surface” information when it thinks that you may need it, it is still all based on information that you give it and how it interfaces with your apps. Siri isn’t “out in the world” gathering general knowledge and trying to assist you based on how that knowledge intersects with your own personal life, it still remains a bit more reactive than proactive. Apple is working to make Siri more powerful and have its intelligence reside nearly entirely on your own personal Apple device(s) for privacy reasons, and this is an incredibly tall order. I personally think that they will ultimately run into a wall where there will be diminishing returns on improving Siri’s capabilities.

Apple HomePod in white

Apple HomePod in white

Also at this year’s WWDC, Apple teased out the HomePod, a pretty expensive “smart speaker” that is marketed as a high-end audio device first, and a “Siri Speaker” second. While some of Apple’s faithful will certainly buy it, it could be a tough sell without a less-expensive model. It’s compatible only with Apple’s AirPlay 2 technology, and Siri on the HomePod might only be able to play tracks from Apple Music or your own music library. So if you want to play music from other services like Spotify, you may have to AirPlay it from another Apple device…not a great experience. Apple announced some new music abilities for Siri (specifically for the HomePod) but nothing else. Sure, the basics of Siri (weather, news, messaging, podcasts) work on the HomePod, and HomeKit (of course), but no other upgrades to compete with Alexa and Google Assistant. By the way, it’s priced at $349 and ships in December. That’s the same price as the original Apple Watch Sport when it launched in 2015. I and others expect Apple to tell us quite a bit more about HomePod in the fall. If they don’t, then it’s going to just be a really great speaker, with a side of Siri.

Alexa (Amazon)

Launch date: November 2014
Platforms: iOS, Android, Fire OS, most Amazon Devices
Has a smart speaker? Yes (Amazon Echo devices)
Knows which planet we live on? Yes
Pros: Affordable entry-level option, wide capabilities with 10,000+ Alexa Skills, very good voice recognition, easy shopping by voice
Cons: Amazon is still inventing their AI from scratch, Alexa doesn’t know everything about the world

Amazon Echo Dot during an "Alexa Call"

Amazon Echo Dot during an “Alexa Call”

A project from Amazon’s secretive Lab126, the Echo (and Alexa) came out of nowhere in late 2014. The Fire Phone had become a major flop when the Echo launched to an invite-only crowd of Amazon Prime members. Everyone thought Amazon was nuts for building their own digital assistant technology, an artificial intelligence platform and voice recognition, certainly not an easy task when essentially starting from scratch. But Amazon became the first company to successfully create a product for the masses that lets people just “talk to the room”, just like in futuristic sci-fi shows and movies.

And they had a hit.

While Siri had sarcasm, Alexa could get it done. And she gained “skills”, as Amazon calls them, built by 3rd-party developers. Today, there are more than 10,000 skills for Alexa. In early 2016, Amazon introduced a less-expensive version of the Echo: The Echo Dot. And then they followed it up with an even less-expensive version six months later, and priced it ridiculously low for Black Friday. Anyone with $40 could bring Alexa into their home. And she doesn’t come with a monthly cost, either. The only requirements to make her work are Wi-Fi and a free Amazon account.

Alexa is now available in the Amazon shopping app on iOS

Alexa is now available in the Amazon shopping app on iOS

Streaming music, weather information, your daily “flash briefing”, flipping a coin, sports scores, playing games, ordering dinner via delivery, getting a ride somewhere, and of course, commanding your home’s connected devices…Amazon invites you to “just ask”. The e-commerce giant has embedded Alexa into its tablets, shopping app and Fire TV products. More recently Alexa has started showing up in home automation gadgets—most notably the new Ecobee4 smart thermostat—which can include a speaker and microphone array so that “Lady A” can speak and understand your requests from anywhere in your home.

While some people may think that artificial intelligence is an odd thing for Amazon to pursue, it’s something they’ve already been working on for years. According to Quartz, Jeff Bezos explained in his annual shareholder letter that “though less visible, much of the impact of machine learning will be of this type – quietly but meaningfully improving core operations.” Amazon already uses AI in its e-commerce business, especially with figuring out how to get packages into customers hands faster and more efficiently.

After recently announcing the new Echo Look and Echo Show devices, it’s crystal clear that Alexa is not an experiment for Amazon. It wants Alexa in every pocket, in every home, and to be embedded in as many devices as possible. What’s the precise future of Echo devices, and their namesake friendly digital assistant? You’ll have to “just ask” Jeff Bezos.

Google Assistant (Google)

Launch date: September 2016
Platforms: iOS, Android
Has a smart speaker? Yes (Google Home)
Knows which planet we live on? Nope
Pros: Excellent voice recognition, fast and helpful replies, seamless integration into Google services
Cons: Not yet as mature as Alexa with device and service capabilities, data privacy concerns persist with living in the Googleverse

Google Assistant on iOS

Google Assistant on iOS

At Google I/O 2012, the search giant introduced Google Now, the predecessor to today’s Google Assistant. Google Now could produce card-based information, but it was not conversational like as Apple’s Siri. But even before 2012, Google was already gaining experience with voice recognition with Google Voice Search. And, of course, the information giant has been using machine learning for years to make its Google Photos and others apps more useful with facial and object recognition, text-based content analysis and recognizing patterns for advertising purposes. While Google only more recently started talking about its artificial intelligence efforts and how they fit into Google’s grand vision for organizing the world’s information, it’s clear that AI has been a big part of their strategy for a long time.

After teasing its new Google Assistant mid-last year, the successor to Google Now debuted in Google Allo (a new messaging service), its new Pixel flagship smartphones and landed in the humble abode with Google Home. The Google Assistant debuted with an easy-going personality, very fast response times and could generally give you the information you were looking for or help you with a task. And, the Assistant on Google Home enabled voice command of Google’s own Chromecast devices, basically turning it into an voice-activated home entertainment controller…something the Echo still can’t do. Google knew it had to catch up to the wide variety of “skills” that Alexa had going for her, and over the past year, it did just that. The Assistant has expanded its abilities not just in the smart home arena, but with new voice-shopping tools, food ordering and messaging, to name a few.

Google Home with gray fabric base

Google Home with gray fabric base

This year, Google is continuing full steam ahead with the Assistant, and more specifically, artificial intelligence. AI was discussed extensively throughout this year’s Google I/O keynote and conference. Google wants to be everything for you, from your email to your photos to your smart home devices. Just give everything in your digital life over to Google and they promise that your life will be better. In my experience thus far, it is. Google Assistant just gets it done.

But to beat Amazon in the race for the home, Google needs to launch a competitor to the Echo Dot. It’s obvious that a low-priced device will get more people to buy it and place it (and potentially several of them) in their homes. With built-in control of Chromecast devices, the current Google Home already has nailed the streaming music and video side of things, giving it parity with the Bluetooth streaming and audio-out capabilities of the Echo Dot.

While many, many people have already purchased a “voice-first” device, there are tens…no, hundreds of millions more people who have not yet done so. The recent Voice Report from VoiceLabs tells us that most people will ultimately buy one or more of these devices from only one brand, so Google still has the opportunity to “steal Amazon’s thunder” with a less-expensive “Echo Dot Killer”. This year’s holiday shopping season will most likely be very, very competitive in this space.

The Virtual Crystal Ball

So what’s my personal prediction for who will win this race? Well, as much as I love the privacy of Apple and Siri, and the wide skill set of Alexa—sorry Cortana and Bixby—Google seems to know what I want and tends to understand me the best (and the fastest.) I personally use Google Assistant far more than Alexa or Siri, and I get excellent, sensible information even without connecting all of my personal services and accounts to Google. Most impressive.

If Google introduces a less-expensive version of the Google Home later this year to compete directly with Amazon’s Echo Dot, it will be game on. Apple will be at the high-priced end of the market with the HomePod, and Microsoft will be in an unknown position in the market with Cortana’s new smart speakers. Samsung’s Bixby probably won’t have a smart speaker until 2018, but they could pull off a surprise and have some flashy SmartThings integrations this fall.

At the time that I write these words, my money’s on Google.

ContentEngine to present on Artificial Intelligence and Media at IAPA III Hemispheric Conference on Media and Digital Services – Media and information technology leaders from 24 countries will attend

Publishers from Spain, the United States, Latin America and the English-speaking Caribbean will participate in SIP Connect from 21 to 23 June. 

Media and information technology leaders from 24 countries will meet next week at the III Hemispheric Conference on Media and Digital Services hosted by the Inter American Press Association (IAPA) with the mission of strengthening the journalistic industry in its transformation process.

“We have lived almost three decades of digital revolution and there are still many questions to be resolved. SIPConnect 2017 aims to be a road map for executives and publishers in an environment dominated by mobile phones, social networking and constant change,”said IAPA President Matt Sanders, who will open the conference on Wednesday, June 21 .

IAPA executive director Ricardo Trotti added that “contrary to the pessimistic forecasts that by now the press would be extinct as an industry, the newspapers are breaking through and leading the production of the best journalism “.

Publishers from Spain, the United States, Latin America and the English-speaking Caribbean will participate in SIPConnect from 21 to 23 June. The venue of the conference is the Hilton Downtown Hotel in Miami.

Some newspapers that will present their cases and models of commercialization of digital content are Clarín from Argentina, Grupo Abril from Brazil, La Cuarta from Chile, El Universal from Mexico, The Washington Post from the United States and Grupo Vocento from Spain, among many others.

The initial presentation of the conference will be by Mario García, one of the most important personalities in the newspaper industry who has been at the forefront of the combination of print and digital formats.

For more information see