Apttus Announces George Kadifa as Chairman of the Board

SAN MATEO, Calif., July 2, 2018 /PRNewswire/ — Apttus, the global Middle Office leader, today announced the appointment of George Kadifa as Chairman of the Board.  Mr. Kadifa has been on the Board of Directors of Apttus since 2016 and has three decades of operating experience in the technology sector. 

Apttus Logo (PRNewsFoto/Apttus)

Kirk Krappe, co-founder of Apttus, will be leaving the company effective July 2.  Apttus has also announced the creation of the Office of the CEO to lead the company, comprised of: Kent Perkocha, co-founder and Chief Customer Officer; Neehar Giri, co-founder, President and Chief Solutions Officer; and Raj Verma, Chief Operating Officer.

The search for the company’s next CEO has commenced under the direction of the Board of Directors.  The company will continue to execute on its previously announced strategic initiatives.

“Apttus has shown industry-leading momentum and growth for the last several years, demonstrating world-class execution on its vision of the Middle Office Platform for the world,” said Kadifa.  “The Board and I are extremely excited about the future of Apttus.  Kent, Neehar and Raj have demonstrated exceptional leadership during their tenure at Apttus, and we look forward to working with them as we execute on the next chapter of Apttus’ growth.”

Mr. Kadifa was Executive Vice President at HP, reporting to the CEO and a member of its Executive Committee. He was responsible for leading growth initiatives and alliance programs with key partners, service providers and the largest customers. He previously served as Executive Vice President of HP Software. He led HP’s $4-billion software business that includes IT/Cloud Operations Management, Application Delivery Management, Enterprise Security, and HP Big Data.  He has held various leadership positions at technology and management consulting companies such as IBM, Corio Corporation (founder), Oracle, Booz-Allen & Hamilton and Xerox.

About Apttus 

Apttus is the Silicon Valley-based global provider of Apttus Omni, the Intelligent Middle Office platform that allows enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the most advanced technologies from Salesforce, Microsoft and IBM. Analysts rank Apttus as the global gold standard for Quote-to-Cash (QTC) and Contract Lifecycle Management (CLM) solutions. Apttus’ innovations include Max, the company’s Applied Artificial Intelligence that enables enterprises to achieve superior business outcomes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000.

Press Contact: Press@Apttus.com


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Insider is expanding its global presence with brands like McDonald’s, AVIS, Uniqlo, Nissan, and Toyota

Leading brands deliver AI-powered experiences across web, mobile web, mobile app, and ad channels with Insider’s Sequoia-backed Growth Management Platform

SINGAPORE, July 1, 2018 /PRNewswire/ — Headquartered in Singapore, Insider, the world’s first Growth Management Platform (GMP), which raised a US$11 million investment in a recent Series B round led by Sequoia Capital, is expanding its presence in Japan partnering with some of the world’s leading brands.

Insider works closely and supports a large portfolio of enterprise customers, including UNIQLO, Toyota, Nissan, McDonald’s, AVIS, Michael Kors, New Balance, U-Next, CNN, and more.

Insider’s vision is to democratize AI-powered marketing technologies across industries and transform the role of the CMO into a CGO (Chief Growth Officer) to bring unprecedented growth to world’s leading brands.

Insider entered the Japanese market almost a year ago and established a local team serving the region directly. Their growth consultants, with regional and vertical-specific expertise and know-how, are able to guide brands in their growth journey leveraging its world-class product offerings. Insider has experienced over 4x year-over-year growth in annual recurring revenue (ARR) in the APAC region.

Insider Growth Management Platform (GMP) helps digital marketers across industries drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. GMP helps marketers create more intelligent interactions with their customers, exposing them to the most relevant content on their preferred channels and delivering fuss-free experiences. Powered by deep AI and machine learning capabilities, the platform delivers real-time insights and personalization across the web, mobile web, mobile app, and ad channels.

Japan is a very unique, vastly diverse and high-potential market in Asia. Japanese customers demand high-end, personal, meaningful and seamless experiences from the brands they love. We know that having a local presence is crucial to understand the unique needs of world-renowned Japanese brands. Our local office offers our partners full-time support with industry-specific best practices, helping them cater top-notch experiences to their customers, while driving growth and loyalty. We will continue to develop our AI-powered predictive technologies to help more brands in the APAC region deliver better experiences.” – Hande Cilingir, Co-founder & CEO

In addition to its office in Japan, over the past years, Insider has firmly established its presence in the APAC region, opening offices in Hong Kong, Seoul, Kuala Lumpur, Jakarta, Ho Chi Minh City, Bangkok, and Taipei.

See how Toyota is powering better customer experiences using Insider’s Growth Management Platform. Watch Now

 “Insider’s technology helps us communicate with our visitors more effectively in every sense, from increasing test drive applications to building brand loyalty. By simply inserting a sticky test drive button at the bottom of each car model detail page on our mobile website, we have been able to increase applications by 17%. With Insider, we can turn our ideas into action quickly and start observing and optimizing their performance immediately.” Marketing Director, Toyota

About Insider

Insider is the world’s first Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Insider is a technology company with offices in London, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

Some of most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Puma, Ticketmaster, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon and CNN.

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SOURCE Insider

Pearson Hires New Head of Artificial Intelligence

NEW YORK, July 2, 2018 /PRNewswire/ — Pearson, the digital education company, today announced the appointment of Milena Marinova to lead artificial intelligence (AI) and personalized learning for the company. Milena joins Pearson in July as senior vice president, AI products and solutions from Intel Corporation, where she was Senior Director of AI Solutions.

(PRNewsfoto/Pearson Education, Inc.)

Milena will be focused on exploring and applying existing and new technologies in artificial intelligence, machine learning, including deep and reinforcement learning, as well as data analytics and personalized learning into current and future products and services.

“We have the opportunity to use technology to help shape the future of education in new ways for the next generation of learners, helping more students foster the knowledge and skills they need to succeed both in school and their careers,” said Tim Bozik, global head of product at Pearson. “Milena is an extraordinary talent and brings vast experience to our team. She will play an important role in this work and in continuing the digital and AI transformation of Pearson.”

Pearson has already integrated some machine learning capabilities and has an existing pipeline of innovative products which use the latest technology and data science to improve learning outcomes at scale. Examples include:

  • Authentic assessment – developing feedback capabilities for marking complex mathematical activities
  • Automated essay scoring – improving and accelerating essay grading and student feedback in US higher education
  • Adaptive learning – catering to each student’s individual level of ability in Math and the Sciences
  • Natural language processing and intelligent tutoring – working with partners to integrate AI capabilities into English language learning in China and incorporate a virtual tutor into products in the US

“Unlike other sectors, education is yet to fully realize the benefits of digital and advanced AI techniques, and there are great opportunities to improve learning outcomes and to enable better teaching,” said Milena Marinova. “Pearson is committed to transforming the learning experience and becoming the digital winner in education. As a strong believer in lifelong learning, I want to contribute and be a key part in that journey.”

Milena is a technology executive with over 15 years in business and product development, strategy, marketing and venture capital, and has extensive knowledge of machine learning, neural networks, computer vision and the commercialization of new technologies.

At Intel, she led the development for commercial applications of AI across various industries, including Internet of Things, robotics and AR/VR, and advised Intel Capital on investments in these areas. She also previously held executive roles at Idealab, a prominent startup incubator and Hyundai Capital America.

Milena has an MBA from IMD in Lausanne, Switzerland, and B.Sc. with Honors in Computer Science from the California Institute of Technology in Pasadena, USA, and prior to Caltech won the national award for Top Young Mathematician in Bulgaria. She is also currently an advisor to several AI startups in the California Bay Area, and a Venture Partner with Atlantic Bridge Capital.                                                     

About Pearson
Pearson is the world’s learning company, with expertise in educational courseware and assessment, and a range of teaching and learning services powered by technology. Our mission is to help people make progress through access to better learning.  We believe that learning opens up opportunities, creating fulfilling careers and better lives. For more, visit www.pearson.com.

Contact: Scott Overland, 202-909-4520

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SOURCE Pearson Education, Inc.