Ian Levine Named to Advisory Board of Real Estate SaaS Company ZipperAgent

BOSTON, April 25, 2019 /PRNewswire-PRWeb/ — ZipperAgent a leader in providing SaaS software for Sales, Marketing and Transaction Management for Real Estate and other vertical markets is pleased to announce that Ian Levine has joined the Advisory Board.

Levine brings more than 30 years of professional sales, marketing and operating management experience including roles as a Board Director, Chief Sales and Marketing Officer and Investor for both private and public companies. Levine and the teams he has led have been recognized for applying technology or innovating new approaches to drive revenue. Levine has also published and presented on a variety of Sales & Marketing topics for numerous organizations including Sales Enablement Society, Sales Management Association CRM Magazine Sales Leadership Council, Pragmatic Marketing among others.

Levine’s most recent executive roles included SVP, Sales Strategy, and Operations for Iron Mountain where he led the worldwide sales transformation for a multi-billion dollar information management & document services leader. Prior to that, he was EVP, Sales, and Marketing for Merrill Corporation, a leader in Document Management Services and Enterprise Content Management where he led business growth from $100 million to over $1 billion dollars.

“Ian has extensive strategy, marketing, and sales experience and is an active contributor to our team”. It’s a pleasure to be working with him and I look forward to his continued support as we grow,” stated Depankar Neogi, Chief Executive Officer.

At the National Association of Realtors conference, I had the opportunity to review virtually every technology provider. It was very clear to me that was the only truly complete solution in the industry. There is no doubt in my mind that the market will embrace ZipperAgent as the best tool to drive revenue, save time and reduce risk. ~ Ian Levine

Levine currently serves on the Board of Lattitude Beverage Company (90+ Cellars)

About ZipperAgent

ZipperAgent™ provides a comprehensive All-in-One artificial intelligence-based real estate platform that organizes and integrates branding, lead generation, marketing, and sales automation and transaction management that you can access from your office or any mobile device. ZipperAgent is a privately-held, Software-as-a-Service firm combining technology leaders from firms like Intuit and Oracle with real estate veterans with a mission of delivering innovative but simple to use technology solutions that can change the paradigm for how real estate businesses can operate and thrive. ZipperAgent is meeting the varied needs of brokers, multi-person realty teams, and top producing REALTORS® at Independent firms and large national franchises. For more information visit ZipperAgent.com or watch our YouTube channel.


SOURCE Zyprr, Inc.

First Annual VOICE Summit Awards Set to Honor Emerging Voice Tech Community

NEWARK, N.J., April 25, 2019 /PRNewswire/ — VOICE Summit 2019 organizers today announced that the 2019 VOICE Summit Awards Dinner will honor innovators in the emerging voice tech community as well as winners of competitions from Amazon, Microsoft and Samsung, and will be held on July 24, 2019 at The New Jersey Institute of Technology (NJIT).

VOICE Summit Logo

“We are excited to bring attention to the outstanding technology, innovation and leadership within the voice-first community,” said Conference Chairman, Pete Erickson. “The VOICE Summit Awards set a high standard that will drive the industry forward while nurturing emerging industry leadership.”

Those recognized at the inaugural VOICE Summit awards will be individuals whose contributions to the emerging voice tech community have advanced overall adoption and been pioneers of innovative experiences. An independent committee of event leaders and sponsors will identify finalists from the following twelve categories:

  • Best Conversational Design
  • Best Multi-Modal Experience
  • Best Game
  • Best Shopping/E-commerce Experience
  • Best Educational Experience
  • Best Healthcare Experience
  • Best Travel
  • Leisure or Hospitality Experience
  • Best Brand Interaction
  • Best IoT Voice Device
  • Best In-Car Experience
  • Best Banking/Financial Experience
  • Best Media Experience

In addition to the VOICE Summit Awards, the Dinner will also honor challenge winners from special global competitions put forward by Amazon, Microsoft and Samsung.

“The way humans interact with machines is at an inflection point and conversational artificial intelligence (AI) is at the center of the transformation,” continued Erickson. “Certain voice technologies are known for enabling customers to interact with the world around them in a more intuitive way using their voice, and these challenges from Amazon, Microsoft and Samsung are an effort to progress the way this technology is used.”

VOICE Summit award recipients will be featured on Modev.com and Voicehacks.com throughout the year.

All applications are due on or before 11:59 PM EST on May 31, 2019. Evaluations of the entries begin immediately after the Application Process ends. Finalists will be announced on or around June 21, 2019. To access the nomination applications or to learn more, visit https://www.voicesummit.ai/awards-entry. For questions about the nomination process, you may email awards@modev.com.

VOICE Summit 2019 will convene more than 5,000 developers, designers, C-level executives, leading brands and agencies that are reimagining how society interacts with technology through voice. With 150 breakout sessions, keynotes and executive panels, attendees are presented with firsthand access to the foremost pioneers behind breakthroughs in development, design, monetization, and user experience.

Follow us on Twitter at @voicesummitai.

For members of the media, please contact Mostafa Razzak at 202.904.2048 or m.razzak@jmrconnect.net to secure credentials.

About Modev: 
Modev was founded by Pete Erickson in 2008 on the simple belief that human connection is vital in the era of digital transformation. Today, Modev leverages exponential technologies and methods to build communities at scale, manage transformation strategies and produce market/leading events such as VOICE Summit, sponsored by Amazon Alexa, and Spinnaker Summit, sponsored by Netflix. Modev also curates specialty communities such as Voicehacks, Machinery.ai and Security by Design. Modev staff, better known as “Modevators,” include more than 45 community building and transformation experts from around the world.

About VOICE Summit 2019: 
VOICE is a multi-day summit at the forefront of natural language processing, sponsored by Amazon Alexa and hosted by Modev. The 2019 Summit will be held at the New Jersey Institute of Technology (NJIT) on July 22-25, 2019 and serve as a gathering place for more than 5000 developers, designers, C-level executives, leading brands and agencies who are reimagining how we interact with technology through voice. The program will consist of keynotes, breakout sessions, workshops and an Awards dinner recognizing the best in voice applications across 12 different categories.  Host Committee includes NJIT, City of Newark, Greater Newark Convention and Visitors Bureau and The Newark Community Economic Development Council. www.voicesummit.ai. Additionally, VOICE is working with corporate partners to ensure that more than 1000 students and professionals from traditionally marginalized groups in tech have scholarships to attend the event. This will include mentorships, career opportunities, educational experiences, networking and much more.

Mostafa Razzak

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Pharmapod Partners With FIP to Improve Patient Safety

AMMAN, Jordan, April 25, 2019 /PRNewswire/ — The International Pharmaceutical Federation (FIP) and Pharmapod have today signed a partnership, to offer an infrastructure for effective incident management and continuous quality improvement for pharmacists internationally.

Pharmapod Logo (PRNewsfoto/Pharmapod)

Medication errors are a significant global problem, impacting millions of lives daily. In response to the World Health Organization’s Patient Safety Challenge to reduce these errors by 50% over the next 5 years, pharmacists as medication experts are taking a lead role in developing and adopting effective solutions to improve processes across the healthcare system and prevent patient harm.

Pharmapod are driving worldwide change in patient safety with its Global Learning Health System. This is an award-winning, professionally-led solution which has rolled out across pharmacies, hospitals and long-term care facilities internationally  ̶  for example, it is the mandated system for the largest medication safety program of its kind in Canada, involving over 4,500 pharmacies.

The system helps drive improvements in quality and efficiencies in process, which are demonstrable and measurable for healthcare professionals. In addition to incorporating artificial intelligence tools such as machine learning into its technology, Pharmapod are now also connecting experts in medication safety internationally through establishing national response teams in each country to analyse the medication error data and develop improvement strategies.

FIP is recognised as the leader of pharmacy at a global level. Through its 144 membership organisations, its academic institutional members and individual members, it represents over four million pharmacists and pharmaceutical scientists around the world. FIP continues to expand its presence within pharmacy, the pharmaceutical sciences and pharmacy education, and to influence the pharmacy profession through partnerships with some of the world’s leading health, policymaking, education and science institutions.

“The shared aims and goals of our two organisations provide the perfect environment to formalise existing collaborations and joint working, which is an important step forward for Pharmapod and FIP, now and in the future. Having two international organisations working in mutually beneficial and positive ways provides an excellent framework for similar collaborations at local levels, which we will both support and encourage through our agreed work programmes in FIP Education, specifically our Workforce Development Hub. We look forward to working closely with our global partners, commonwealth partners and member organisations,” said FIP CEO Catherine Duggan.

Pharmapod CEO Leonora O’Brien added: “Being a pharmacist myself, it is a particular honour to collaborate with FIP and contribute to our profession. Given their unique remit, the FIP team has a 360 view on international pharmacy practice which is very exciting for us. We share a global vision and our professional goals and values are aligned. Pharmacists in every country provide an extraordinary service to their public. By harnessing technology, we can strengthen communications across the profession, helping pharmacists share their expertise and accelerate improvements in practice. To improve our health systems, we have to progress from the existing ‘walled gardens’  ̶  we need to be able to share data and learn from each other. This is what Pharmapod’s partnership with FIP aims to achieve.” 

For more information on Pharmapod, visit https://www.pharmapodhq.com.


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SOURCE Pharmapod; International Pharmaceutical Federation (FIP)

NexTech Signs AR eCommerce Deal with Cheeterz® Firearm Accessories

NEW YORK and TORONTO, April 25, 2019 /PRNewswire/ – NexTech AR Solutions (the "Company" or "NexTech") (OTCQB:NEXCF) (CSE:NTAR) (FSE:N29) is pleased to announce that it has entered into an agreement with Cheeterz Firearm Accessories to ARitize™ segments of its product line. Cheeterz manufactures and sells accessories and devices which make the shooting process easier, including the proprietary Cheeterz "Assisted Load Ammunition" system. NexTech AR will provide 3D product models to Cheeterz through its web AR eCommerce platform, with the goal to introduce augmented reality as a part of Cheeterz overall brand delivery.

"Cheeterz is excited to partner with NexTech AR in delivering unique and industry-leading experience to our clients," said Richard Wessler, Chief Commercial Officer at Cheeterz Firearm Accessories. "Our goal is to leverage augmented reality technology to increase product and brand awareness in both the digital and physical retail spaces. We believe that the innovative spirit that has brought our organizations together will forge a trend-setting path for the industry, and we want to be the tip of the spear."

NexTech's ARitize™ eCommerce solution is a monthly software as a service (SaaS) software licensing and delivery model in which software is licensed on a subscription basis while being centrally hosted in the cloud. NexTech's SaaS subscription platform enables retailers to transform 2D images into true 3D AR experiences. Utilizing simple embed coding, NexTech's browser-based technology eliminates the gap online shoppers feel between themselves and the product, allowing them to effectively try or place the product in their home before they buy it.

NexTech will convert Cheeterz's line of universal fit, single-use assisted load cartridges into high fidelity 3D AR product images to be used on product pages and in 3D ads. This includes the existing line of devices compatible with semi-automatic weapons as well as forthcoming device lines made for revolvers and sporting rifles, which will be available later this year. Customers who visit the Cheeterz online store or encounter an ad will be able to view the cartridges in full 3D with 360-degree rotation, and "place" the device in their space to understand the size and functionality before making a purchase.

"We are excited to sign up our second customer in the firearms industry in just two weeks and expect more customer sign-ups in the coming weeks," said Evan Gappelberg, CEO of NexTech. "Our AR product images and rotation capabilities will enable buyers to fully examine and understand the product before they buy, similar to how they would experience in-store shopping. We're excited to help Cheeterz provide its customers with a one-of-a-kind immersive eCommerce experience."

Cheeterz Firearm Accessories was founded in 2017 by engineer and inventor Richard Roe to help people gain proficiency with their firearms by taking away the pain points associated with shooting. All Cheeterz devices are American-made in Des Arc, Arkansas.

Gartner reports 100 million consumers will shop in augmented reality online and in-store by 2020. NexTech is building out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator that can be programmed to be used for eCommerce or for education in the medical device market.

About NexTech AR Solutions Corp.

NexTech has a two pronged strategy for rapid growth including growth through acquisitions as well as by bringing a next-generation web-enabled augmented reality (AR) platform with Artificial Intelligence (AI) and analytics to the Cannabis industry, eCommerce, education, training, healthcare and video conferencing. Having integrated with Shopify, Magento and WordPress, its technology offers eCommerce sites a universal 3D shopping solution. With just a few lines of embed code, the company's patent-pending platform offers the most technologically advanced 3D AR/AI technology anywhere.  NexTech's ARitize™ eCommerce solution is a monthly SaaS subscription platform that enables retailers to transform 2D images into true 3D AR experiences. The company has created the AR industry's first end-to-end affordable, intelligent, frictionless, scalable platform.

To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

On behalf of the Board of NexTech AR Solutions Corp.
"Evan Gappelberg"
CEO and Director

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Certain information contained herein may constitute "forward-looking information" under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, "will be", "looking forward" or variations of such words and phrases or statements that certain actions, events or results "will" occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company's estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

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SOURCE NexTech AR Solutions Corp.

CareDash Partners with BirdEye to Enable Practices to be More Responsive to Patients

PALO ALTO, Calif., April 25, 2019 /PRNewswire-PRWeb/ — BirdEye, a platform that helps thousands of healthcare providers and practices improve visibility and reputation online, today announced a partnership with CareDash, a one-stop-shop for more accessible, inclusive and transparent information about healthcare providers, practices and hospitals. With this integration, practices using CareDash will be able to automatically sync patient reviews into one central dashboard for simplified monitoring & responding.

Online reviews have changed the way patients research healthcare providers when they begin their search for a new doctor. In fact, 84% of patients consult online reviews when choosing a healthcare provider. The integration through CareDash’s developer API allows for seamless review monitoring, enabling practices to gather real-time insights from patient feedback across the web. Managing reviews in one central dashboard simplifies the process of proactively engaging patients, while identifying opportunity areas to improve their overall care & experience.

“We’re incredibly excited to partner with CareDash to help hospitals, physicians and medical professionals foster patient trust,” said David Tulkin, Director of Business Development at BirdEye. With our integration, patient reviews are easily managed & monitored in one place for the benefit of both the healthcare practice and the patient.”

“Our partnership with BirdEye will help improve the patient experience by closing a key review feedback loop,” said CareDash CEO Ted Chan, “Part of transparency is a fair and balanced approach that allows physicians, dentists, and other healthcare providers to reply in a timely manner to positive and negative patient feedback.”

About BirdEye

BirdEye drives business growth by getting new reviews and improving customer experience. Businesses use BirdEye to manage their reviews, be found online, gather customer feedback, improve operations and increase revenue. Founded in 2012, BirdEye is headquartered in Silicon Valley and led by alumni from Google, Amazon and Yahoo. In 2019, BirdEye was ranked #60 in the “100 Best Software Companies” in the world by G2 Crowd. BirdEye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab.

To learn more, please visit: https://birdeye.com

About CareDash

Launched in 2016, CareDash is a rapidly growing healthcare provider directory and review site devoted to improving the patient experience. With a deep commitment to transparency for both healthcare providers and patients, CareDash uses artificial intelligence and machine learning to weed out fraudulent reviews. CareDash is based in Cambridge, MA and is backed by Link Ventures General Partner David Blundin.

For more information, visit http://www.caredash.com



Archanan Announces Beta Launch of the Archanan Development Cloud, a Cloud-Based Developer Platform for Building and Testing Code at Scale

SINGAPORE, April 25, 2019 /PRNewswire-PRWeb/ — Archanan Pte. Ltd., the premier provider of cloud-based development environments that help optimize large scale code development workflows through administering personal Integrated Development Environments that emulate an organization’s production system, virtualized in a cloud, today announced the launch of its beta program. The launch of the Archanan beta program makes the Archanan Development Cloud available for testing by supercomputing centers, enterprises, OEMs and other organizations involved with large scale computing and development. Organizations accepted into the beta test will explore the implementation of personalized virtual test environments based on an at scale emulation of their organizations’ production system(s) in the cloud, increasing the speed of development by eliminating organizational bottlenecks that result in long queues for test systems. Additionally, beta testers will be able to use the Archanan Development Cloud to custom construct system designs to test their codes on, demonstrating Archanan’s utility in the system architecting and commissioning process.

“As high performance production systems continue to grow in scale and power, and technologies such as Artificial Intelligence, 5G, and IoT broaden data centers and extends compute to the edges, the development challenges that organizations face are growing with the scale of their systems,” said Alex Nodeland, CEO and Co-Founder of Archanan. “At Archanan, we believe that the virtually limitless resources available through cloud computing provides new avenues to explore for effective development practices in these ever-expanding environments. By virtualizing production systems and emulating them in the cloud, organizations are able to enact new and much more efficient ‘at scale’ development workflows that eliminate bottlenecks and the down time associated with development queues and port-over failures. The potential for significant gains in productivity combined with non-trivial reductions in TCO are well worth exploring – and only get more compelling as systems and networks increase in scale and complexity.”

The Archanan Development Cloud
Through its Archanan Development Cloud, Archanan helps organizations involved with large scale or distributed computing environments to enact productive, “at scale” development practices and create new efficient workflows that leverage the cloud for development and testing. Organizations can maximize system and organizational performance by employing a cloud-based testing environment, custom built to match the architecture of their production systems, using Archanan’s hardware-level virtualization.

Development teams using the Archanan Development Cloud are empowered to develop and test code at scale before moving their code to live production systems, virtually eliminating port-over failures which delay production roll-outs and tie up physical test environments with lengthy debugging processes. Using the Archanan Development Cloud, organizations eliminate development queues that bottleneck progress by issuing developers individual development environments to develop and test their code at scale and recommission their existing development hardware to their production systems.

“As developers on massively parallel systems ourselves, we have been very familiar with the frustrations of trying to make the code we develop on laptops and workstations scale to the level of an organization’s test system – all while trying to translate it to the even larger scale of the actual production system,” explained Lukasz Orlowski, Co-Founder and Chief Technical Officer at Archanan. “The launch of Archanan signifies what we think will be a lasting evolution in how code is developed and tested, leveraging the power of the cloud for emulating large scale systems. Computing is very expensive, and these costs prohibit innovation. By enabling developers to virtually construct systems and test their ideas without the impediments that physical development systems present, we aim to make developers lives easier, more creative and more productive.”

Archanan, which raised a SGD$1.2 M seed round in February 2019, currently has several partnerships in play with both OEMs and well-known supercomputing centers. With the launch of the beta, the company plans to explore engagements with organizations that have large scale production systems where teams of programmers are faced with test system queues that create development delays and stifle innovation. Archanan will work with beta partners to reproduce and emulate their production system, develop and streamline workflows, and empower development teams with customizable development environments that extend the power of their workstations and enable them to develop code at scale.

“One of the primary reasons why more organizations, especially in the commercial space, aren’t utilizing the power of modern supercomputers, is the considerable challenges of effective coding at these larger, more complex scales – there is a big gap between a laptop and that of a remote, giant collection of distributed, interconnected processors,” said John Gustafson, luminary computer scientist, inventor of Gustafson’s Law, and Visiting Scientist at A*STAR – Agency for Science, Technology and Research . “There has long been talk of contemporary supercomputers being broadly utilized and reaching the industry masses, however this reality has been elusive. By combining hardware-level virtualization and cloud computing, Archanan has figured out how to bridge both the technical, but also economical gaps that have presented adoption challenges for computing at this level. It’s exciting to see that we’re on the precipice of the democratization of high-performance computing across industries, at last.”

“The advent of the Archanan Development Cloud should not be understated when considering the innovation that it is bringing at this critical time in the development in high-end computing, where AI and distributed data generation is creating increasingly highly-complex computing architectures,” explained Wolfgang Gentzsch, Co-founder and CEO of The UberCloud. “Virtually all the software development tools in high-end, complex computing are used on desktop workstations and laptops, drastically limiting the development and debugging capability of these tools – it’s analogous to trying to recreate a masterpiece on an Etch-a-Sketch. Archanan’s cloud-based development platform extends these workstations and lets developers construct their code at scale, as if they were doing it directly on these large, complex architectures, thus creating better quality software in shorter time.”

About Archanan Pte. Ltd.
Archanan is the premier provider of personal, at scale, cloud-based development environments that virtualize and emulate an organization’s production system, thus eliminating organizational bottlenecks in programming development and speeding time to results. Using Archanan Development Cloud, programmers can develop and test their code on virtualized systems that emulate their organization’s production environment, empowering them to code at scale from any laptop or workstation. For more information about Archanan, visit http://www.archanan.io.


SOURCE Archanan Pte. Ltd.

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

SOMERVILLE, Mass., April 25, 2019 /PRNewswire/ — As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer experiences is the primary driver for personalization – cited by 9 out of 10 marketers (88%) as the main impetus for their programs.

Evergage, Inc.

Other key motivators for personalization – that is, tailoring communications or experiences based on information learned about an individual – include increasing customer loyalty (59%), generating measurable lift/ROI (50%) and driving more leads (44%).

“While personalization delivers demonstrable hard benefits, it’s interesting – and important – that they’re not the primary triggers for personalization investments,” said Andy Zimmerman, chief marketing officer, Evergage. “Instead, there’s a great appreciation for the fact that being genuinely helpful, removing points of friction, increasing relevance, and making people feel acknowledged and valued are simply good for business. Companies overwhelmingly recognize that personalization is an inextricable part of a good customer experience and want to deliver on that.”

Evergage’s “2019 Trends in Personalization” study, conducted in concert with Researchscape International, is Evergage’s sixth annual report on the pulse of personalization. The often-cited study examines where, how and why companies use personalization, including benefits and challenges experienced. This year’s data reflects the input of 314 marketing professionals who participated in an online survey in February and March 2019, and hailed from companies of varying sizes and across industries.

Moving Toward Individualization
Even a decade ago, online personalization created only 1-to-many experiences: that is, one experience delivered to many people based on their shared characteristics (e.g., first-time visitors, high-volume blog readers, shoppers in a particular geography, etc.) and deployed via manually created rules.

Data shows that, increasingly, companies are seeking to put the individual person at the center of personalization. By applying artificial intelligence (AI) in the form of machine-learning personalization, marketers are able to communicate instantaneously and automatically at the 1-to-1 level.

  • 4 in 10 marketers (40%) employ machine-learning personalization, using algorithms and predictive analytics to dynamically present recommendations and experiences tailored to individual audience members. This is a 54% increase over last year’s results.
  • Among those not yet using machine-learning personalization, 42% plan to do so in the next year.
  • Nearly 7 in 10 marketers (68%) deploy rule-based personalization, delivering experiences to segments of people based on the manual creation and manipulation of business rules. (e.g., “If someone falls into this segment, then show experience X.”)

“Segments are still a very important way to power personalization, and that approach isn’t going away,” said Karl Wirth, Evergage CEO and author of the award-winning book “One-to-One Personalization in the Age of Machine Learning.” “But there’s a limit to how granular you can get, both with your segments and with experience delivery. Machine learning, in contrast, empowers marketers to act on data in an individual’s profile and, faster than the blink of an eye, transmit the most relevant experience possible – whether the person is a known or anonymous visitor, and whether they’re on your website, in your app, receiving your triggered or batch email, receiving a push notification, dialed into your call center, at your kiosk, etc. With algorithms that keep getting smarter, machine learning delivers on the promise of 1-to-1 communications – across channels and in a scalable way.”

Personalization Benefits Achieved
Generic content and cookie-cutter experiences are often a turn-off. In fact, nearly 9 in 10 marketers (85%) say their customers have come to expect experiences that are personalized to them.

And when marketers execute, they see and cite a variety of benefits. Nearly all (98%) note that personalization advances their customer relationships – with 7 in 10 (70%) describing the impact as “strong” or “extremely strong.” Among those marketers who employ machine-learning personalization, 78% described personalization’s impact on customer relationships as “strong” or “extremely” strong.

Marketers described other ways personalization has benefited their organizations. Nine in 10 marketers (90%) report a measurable lift in business results, attributable to personalization, and 58% say that lift is greater than 10%. Among marketers who use machine-learning personalization, 77% see a lift greater than 10%.

Additional benefits organizations have experienced from personalization campaigns include:

  • Increased conversion rates (61%)
  • Increased visitor engagement (59%)
  • Improved customer experience (56%)
  • Increased lead generation/customer acquisition (56%)

In all four areas above, percentages among machine-learning personalization users were appreciably higher.

Likely due in part to achievements such as these, 74% of marketers think personalization should be a bigger priority in their organizations. In addition, nearly half (48%) say their budget for personalization will increase in the year ahead (49% say it will remain the same).

Do Companies Make the Grade?
Organizations stand to realize even greater benefits as their use of personalization matures. Many marketers feel their companies’ usage of personalization still just scratches the surface:

  • Personalization report card: 65% of marketers give their company’s personalization efforts a “C” grade or below (the same percentage as last year). In addition, 68% think the industry isn’t getting personalization right.
  • Solid strategy? Fewer than 2 in 10 marketers (18%) are “very” or “extremely” confident that their organization has a successful strategy for personalization. (40% are “moderately” confident.)
  • Personalization maturity: Only 1 in 10 marketers (10%) say their organization’s personalization maturity is “advanced” or “best-in-class.” In fact, 51% say it’s “limited” at best.
  • Desire to delve deeper: Only 16% of marketers are “very” or “extremely” satisfied with the level of personalization in their company’s marketing efforts. Half (50%) say they’re “slightly” satisfied or “not satisfied” at all.

Challenges Persist
As organizations seek to apply personalization more easily, pervasively and cohesively, they cite challenges they’re looking to overcome. Common obstacles include:

  • “Connecting the dots” on the customer journey – 74% of marketers say their company has a “a few” or “no” channels connected – impeding relevant data delivery from one touchpoint to the next and preventing customers from “picking up where they left off.” While this is on par with last year’s results, there are some bright points – as those with “no” channels connected at all dropped to 21% from 27% last year.
  • Data difficulties – 45% of marketers say they don’t have the data and insights they need to power effective personalization. This is down from 55% in last year’s results – so while there’s clearly work to be done in terms of collecting, synthesizing and activating data, marketers are making headway.

Additional challenges to making personalization a greater priority include:

  • Lack of personnel – 46%
  • Lack of budget – 43%
  • Lack of knowledge/skills – 38%
  • Lack of organizational alignment – 32%

“The good news is, none of these challenges are insurmountable,” Zimmerman said. “And rather than tackle everything at once, many organizations find the greatest success when they start small – pursuing easy, initial wins and then moving on to bigger projects with greater confidence. While it’s true, too, that your personalization is only as good as your data, you don’t need to clean up all your data before starting to personalize. Take that same crawl-walk-run approach: start and succeed in one channel, then move on to the next.”

Types of Usage
Marketers described the various ways they apply personalization:

  • Channels used – Digital marketers today employ personalization in their emails (78%); on their website (58%); in person, such as through store associates and kiosks (42%), in online advertising (35%); and in their mobile apps (28%) and web apps (19%).
  • Top criteria used – Marketers report personalizing content and experiences based on campaign source (49%), pages/content viewed (35%), email opens (34%), products purchased (33%), email clickthroughs (32%), demographics (32%), clicks (30%), geolocation (28%), stage of customer journey (27%) and previous visit behavior (26%).
  • Personalization formats – Marketers show a preference for delivering more seamless, unobtrusive and subtle personalized experiences. Inline content (enabling marketers to dynamically insert sections of content on a page, screen or email) topped the list of personalization formats employed, relied on by 50% of marketers. Other formats include banners (47%); callout messages, which draw attention to features or areas of a page (38%); and pop-ups (31%).
  • Email personalization – Marketers have an opportunity to go deeper in how they apply personalization in email campaigns. The majority personalize their email campaigns by including the recipient’s first name and/or company name in the subject line (75%), reflecting more basic usage. Others provide personalized product or content recommendations by audience segment (56%) and tailored messaging by audience segment (56%). Roughly 1 in 3 (31%) provide product or content recommendations at the individual level, and 1 in 5 (21%) tailor messaging or promotions based on the individual recipient. Importantly, almost half of marketers (45%) note they automatically trigger emails based on visitor/user behaviors – up from 35% last year.

Additional Resources

  • Full report: For a free download of the “2019 Trends in Personalization” report, please see http://bit.ly/evergage-survey-report.
  • Infographic: An infographic summarizing key “2019 Trends in Personalization” survey results is available here: http://bit.ly/evergage-survey-infographic.
  • Webinar: Evergage will host a webinar today, April 25, from 1-1:30 p.m. ET to discuss the survey results and their implications. Zimmerman will be joined by Katie Sweet, Evergage’s senior content marketing manager, to share actionable takeaways, along with trends in the data and comparisons from previous years. For more information and to register for the free event, please visit http://bit.ly/evergage-survey-webinar-2019.

About the Survey
Evergage enlisted Researchscape International to help survey 314 marketing professionals at organizations of varying sizes about their usage of and plans with personalization. Respondents came from a range of industries and held a variety of marketing and/or senior-management titles. While the majority of responses came from the United States, the study also includes the viewpoints of respondents from Canada, Germany, India and the United Kingdom. Researchscape used an online survey, fielded between Feb. 21 and March 21, 2019, and the results were not weighted.

About Evergage
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1:1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Carhartt, Citrix, Endurance International Group, Lenovo, Publishers Clearing House and Zumiez. Evergage is a four-time winner in the Stevie American Business Awards and Golden Bridge Awards, three-time winner in the Best in Biz Awards, and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at info@evergage.com or 1-888-310-0589.

Media Contact:
Katie Sweet
Email: press@evergage.com
Phone: 1-888-310-0589

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SOURCE Evergage

Connecticut Innovations Announces Finalists for VentureClash Tel Aviv

ROCKY HILL, Conn., April 25, 2019 /PRNewswire-PRWeb/ — Connecticut Innovations (CI), Connecticut’s strategic venture capital arm, today announced the finalists for VentureClash Tel Aviv on Thursday, May 23. Twelve Israeli companies will have the opportunity to win the top prize of a $500,000 investment and a slot in the semifinals of the main VentureClash competition.

The 2019 VentureClash Tel Aviv finalists include:

  • Cyberwrite: Delivers solutions and technologies to cyber-profiling of small businesses for the insurance and banking sectors.
  • CyGov: Provides a software-as-a-service platform automating, visualizing and simplifying cyber risk management for security teams while integrating live threat intel.
  • DEEP: Offers a technology that removes the burden from creating and curating visual, engaging and relevant content at scale.
  • EcoPlant: Leverages industrial IoT to dramatically increase energy efficiency and reduce energy costs, by optimizing the use of critical systems.
  • Epistema: Provides an artificial intelligence–based decision-making platform that can follow experts’ discussions and assign a real level of confidence to competing views.
  • EyeControl: Offers a wearable personal communication device that gives a voice to locked-in patients by using audio feedback and eye gestures.
  • Fincom.co: Offers proprietary technology that allows users to search entries between databases and merge and match data accurately, even across languages and unstructured databases.
  • Neteera: Provides a revolutionary, remote, human vital-signs sensor that monitors human well-being status seamlessly, accurately and privately.
  • Operations & Data Integriti (ODI): Brings revolutionary malware prevention technology to enterprises of all sizes to defeat any malware carried within files.
  • Qmarkets: Enables companies to create an effective and ongoing innovation culture across the entire company.
  • Replixio: Offers a real-time data fabric that allows enterprises to unlock the full potential of their multi-cloud.
  • Y&B Mother’s Choice: Creates technologies made of plant-sophisticated mechanisms that are integrated into global brands’ end products to offer people nutritive benefits.

Each year, the VentureClash competition brings together early- and growth-stage digital health, insurance technology (insurtech), industry 4.0 and financial technology (fintech) companies to compete for the opportunity to receive investment, mentoring, customer introductions and services from CI.

For the first time, CI is bringing the VentureClash competition to Israel to identify promising companies that might benefit from establishing a presence and expanding their businesses in Connecticut. In addition to the investment awards, finalists will meet with investors and learn about the resources available in Connecticut.

Israel has long been a hotbed for exciting startups in the key industries where Connecticut is a global leader,” said Matt McCooe, CEO of Connecticut Innovations. “We are impressed with the quality of companies coming through the application process, and we are eagerly looking forward to the pitch competition. Working with these companies to show them what Connecticut can offer to help them grow their businesses may be an eye opener. Connecticut has almost 20 Fortune 500 companies, most of which are our partners in this effort.”

The VentureClash Tel Aviv pitch event will be held on Thursday, May 23, at the Tel Aviv Hilton. For more information or to register to attend, please visit http://www.ventureclash.com/tel-aviv.

About VentureClash
Managed by Connecticut Innovations, VentureClash is Connecticut’s global venture challenge focused on early-stage companies. The challenge identifies high-potential and high-growth companies in digital health, fintech, insurtech and the industrial Internet of Things to compete to win equity investments from a $5 million award pool. Learn more at http://www.ventureclash.com.

About Connecticut Innovations Inc.
Connecticut Innovations (CI) is Connecticut’s strategic venture capital arm and is the leading source of financing and ongoing support for innovative, growing companies. CI provides venture capital and strategic guidance for early-stage technology companies, and connections to its well-established network of partners and professionals. For more information, visit http://www.ctinnovations.com.

Media Contact:
Lauren Carmody
Vice President of Marketing and Communications
Connecticut Innovations/VentureClash


SOURCE Connecticut Innovations, Incorporated

SiFive Announces Strategic Partnership with QuickLogic and Launches SoC Templates for Rapid Chip Design

SAN MATEO, Calif., April 25, 2019 /PRNewswire/ — SiFive, the leading provider of RISC-V core IP, development tools, and silicon solutions, announced today the Freedom Aware (FA) family of SoC Templates and its strategic development partnership with QuickLogic Corporation (NASDAQ: QUIK), an innovator of ultra-low power voice-enabled SoCs, embedded FPGA IP, and endpoint AI software tools and solutions. The Freedom Aware family of SoC Templates extends SiFive’s chip design capabilities and radically lowers the cost and development time associated with new SoC designs. 

For more information, please visit: www.sifive.com

Freedom Aware SoC Templates revolutionize the SoC development process and lower risk through the use of tested building blocks and a full suite of sophisticated development tools that ensure finished SoCs mirror the results of pre-fabrication software emulations. Taking advantage of SoC Templates, users can greatly reduce the design cycle to only a few months, reduce the total cost to first silicon by an order of magnitude, and most importantly, provide custom silicon solutions while removing the dependency on large semiconductor design teams.

“We are extremely proud of our strategic partnership with SiFive and the role we are playing in the development of the industry’s first family of SoC Templates,” said Brian Faith, president and CEO of QuickLogic. “SoC Templates are what the industry needs to accelerate the development and introduction of the highly diverse products that are broadly referred to as the Internet of Things. SoC Templates further our shared vision of democratizing technology and with that, significantly extend the potential and reach of our IP business model.” 

The Freedom Aware SoC Templates leverage SiFive’s heterogeneous multi-core architecture and QuickLogic’s AI subsystem that is available with programmable acceleration and sophisticated power-management technology that delivers ultra-low power solutions optimized for battery-powered consumer and industrial IoT applications.

The Freedom Aware family of SoC Templates includes:

FA MCU for IoT
Optimized for industrial and commercial IoT devices, featuring multiple processors, security cores, hardware accelerators and always-on sensing. Applications include consumer IoT, industrial IoT, and wearables.

FA Predictive Maintenance (PdM 4.0)
Designed to support digital and analog sensors used in Industry 4.0 predictive maintenance protocols. Optimized for power-efficient performance in industrial, automotive and AI/ML applications.

FA Always-on Voice Processor
Optimized for smart devices and mobile handsets, featuring multiple microphone processors and accelerators to enable superior far and near field, close talk and acoustic use cases. Applications include smart speakers, voice assistants, smart appliances and smartphones.

SiFive and QuickLogic are working with a select number of pioneering potential customers via the FA Early Adopter program. Companies that join the Early Adopter program will have exclusive, early access to the Freedom Aware SoC Templates, the ability to add features and will be able to develop SoC designs that will be ready to launch next year.

“Our Core IP Series have driven greater intelligence at the edge. Now, with the new Freedom Aware family of SoC Templates, we are responding to the need for a complete, economical, and rapid time-to-market SoC solution,” said Naveed Sherwani, president and CEO of SiFive. “Freedom Aware combines QuickLogic’s IP and expertise in ultra-low-power SoC design with SiFive’s leadership in RISC-V processing and design platforms to  produce powerful and agile SoC Templates for the targeted applications. With these resources, and the sophisticated development tools that support them, we are opening vast new markets for innovation by democratizing SoC design.”  

About SiFive:

SiFive is the leading provider of market-ready processor core IP, development tools and silicon solutions based on the free and open RISC-V instruction set architecture. Led by a team of seasoned silicon executives and the RISC-V inventors, SiFive helps SoC designers reduce time-to-market and realize cost savings with customized, open-architecture processor cores, and democratizes access to optimized silicon by enabling system designers in all market verticals to build customized RISC-V based semiconductors. With 9 offices worldwide, SiFive has backing from Sutter Hill Ventures, Spark Capital, Osage University Partners, Chengwei, Huami, SK Hynix, Intel Capital, and Western Digital. For more information, www.sifive.com.

About QuickLogic:

QuickLogic develops low power, multi-core semiconductor platforms and Intellectual Property (IP) for Artificial Intelligence (AI), voice and sensor processing. The solutions include an embedded FPGA IP (eFPGA) for hardware acceleration and pre-processing, and heterogeneous multi-core SoCs that integrate eFPGA with other processors and peripherals. The Analytics Toolkit from the company’s wholly-owned subsidiary, SensiML completes the ‘full stack’ end-to-end solution with accurate sensor algorithms using AI technology. The full range of platforms, software tools and eFPGA IP enables the practical and efficient adoption of AI, voice and sensor processing across the multitude of mobile, wearable, hearable, consumer, industrial, edge and endpoint IoT applications. For more information, visit www.quicklogic.com and https://www.quicklogic.com/blog/.

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2019 BICSI Middle East and Africa Conference & Exhibition Explores Trends and Standards in Digital Infrastructure

DUBAI, United Arab Emirates, April 25, 2019 /PRNewswire/ — BICSI, the global association leading the advancement of the information and communications technology (ICT) community, successfully concluded the 2019 BICSI Middle East & Africa Conference and Exhibition that brought together 500 delegates from 32 countries. The conference was held from 16-18 April at Dubai World Trade Centre under the theme, ‘From AI to Zettabytes: A Connected Future!’

BICSI Logo (PRNewsfoto/BICSI)

The conference featured keynotes, a panel discussion, and technical presentations by international experts sharing the latest advancements in the world of ICT/extra-low voltage (ELV) digital infrastructure including how artificial intelligence (AI) is being deployed in data centres and other ICT/ELV facilities around the world.

Keynote Speaker Mark Acton, Independent Consultant and Non-Exec Director of Ekkosense in Chelmsford, Essex, United Kingdom, stated: “The requirement and expectation for ‘Always on’ affects the way we should build and manage our critical digital infrastructure, which has now become essential to both our business and private lives. This critical infrastructure has effectively become another utility, increasingly taken for granted in the same way as we regard electricity and water.

“We increasingly expect 24/365 availability and yet do not design or operate these critical resources according to a standardised or regulated model. This session explored the nature of this increasing dependency, the impact of emerging technologies and what we should be doing as a community of experts to ensure continued and reliable operation of our digital infrastructure,” Acton added.

Todd Taylor, RCDD, NTS, OSP, BICSI President-Elect, who delivered a presentation titled, “Digital Infrastructure in a Connected Future,” said: “The focus of my presentation was on the importance of implementing a robust, standards-based digital infrastructure. The right infrastructure will accommodate future advancements in technology, driven by user needs in communication, data storage/retrieval and increase in connected devices.

“BICSI has positioned itself with a strong offering in training, credentials and documentation to support the future advancements in digital infrastructure requirements to support technology applications. With the formation of the new BICSI EMEA (Europe, Middle East and Africa) Region, BICSI has strengthened its commitment to the region and is focused on growing its presence and membership.”  

The event was supported by multiple sponsors, including the exclusive Diamond Sponsor: Etisalat Services Holding, Etisalat Facilities Management and Tamdeed Projects.

Tareq Salman, General Manager of Tamdeed Projects, said: “We are pleased to collaborate with BICSI to support the ICT community and promote innovation in all aspects of enterprise network solutions.  Tamdeed Projects is a leader in the UAE for outdoor fibre network solutions and a key player and integrator for indoor structured networks and in-building solutions. We have been setting a footprint in the ELV and ICT infrastructure business and continues to invest in evolving a solid and compelling ELV and ICT portfolio. The BICSI conference reinforces our continued focus to promote best practices, professionalism and customer satisfaction in providing ICT solutions to operators, governments and businesses.”

The conference also hosted a sold-out Exhibit Hall with 50 exhibiting companies; a BICSI Theatre where companies gave short presentations on their latest innovations, and a Technology Showcase featuring new products, projects, and services from multiple exhibitors.

BICSI provides conferences and exhibitions around the world, leading the ICT/ELV global community with ground-breaking information about the latest topics in the industry and providing an excellent product and service exhibition for all ICT/ELV professionals.

BICSI is a professional association supporting advancing the information and communications technology (ICT) community. ICT covers the spectrum of voice, data, electronic safety & security, project management and audio & video technologies.

Headquartered in Tampa, Florida, USA, BICSI membership spans nearly 100 countries.

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