The Brokerage Inc. Goes Live on Magnifact’s AgentVizion Platform

CHICAGO, April 30, 2019 /PRNewswire-PRWeb/ — Chicago-based Business Intelligence and Analytics firm, Magnifact®, today announced the rollout of its AgentVizion solution at The Brokerage Inc., Flower Mound, Texas.

AgentVizion is a secure, cloud-based platform that helps national agencies, insurance carriers and their downline agents accurately measure their distribution performance across different product lines such as Health, Life, and Annuities. This fully automated technology effectively eliminates manual downloads and spreadsheets by providing a comprehensive, real-time view of an agency’s book of business.

“We are very excited to have completed our initial rollout across The Brokerage Inc.,” said Krish V. Krishnan, Magnifact’s Founder and CEO. “Our patent-pending solution will give our client and their downline producers 24x7x365 real-time visibility into their production.”

Cheryl Hopkin, CEO, The Brokerage, said, “It’s incredible. We are finally able to see all of our production on one platform.”

“AgentVizion is giving our agency partners superior service,” Hopkin continued. “For instance, a service we provide to our agency partners is a monthly dispatch of their production data manually broken down by carrier and product. AgentVizion now provides direct access for these agencies to their latest data, so we have become more time-efficient because of this platform.”

“The Brokerage is doing a lot to get to the next level of service excellence through innovation, and this is our number one tool that will help us do that,” said Cristin Hopkin-Bishop, COO, The Brokerage.

“I have attended a lot of conferences and have been looking for a tool to do exactly what AgentVizion does. It didn’t exist – until we found AgentVizion. We eagerly look forward to growing our company with Magnifact as our choice business partner,” Hopkin-Bishop added.

Josh Slattery, VP of Sales & Marketing, The Brokerage believes that AgentVizion would be a key differentiator as the company continues to improve the value it brings to agencies and agents nationwide.

“The platform has changed the way we manage our daily business through automated delivery of data and analytics to our business partners and agents like never before,” Slattery remarked.

MEDIA CONTACT:    
J Slome, Sales Creators, Inc.
Phone: 818-597-3205     E: jslome(at)ltcsales(dot)com

About Magnifact
Magnifact is a leading Chicago-based technology provider of cloud-based DataIntelligent℠ solutions for the Healthcare Insurance and Financial Services industries. Its key offerings include AgentVizion and MoodAnalyzer®, an artificial intelligence-based risk and sentiment analysis solution. For more information, visit http://www.magnifact.com.

About The Brokerage Inc.
The Brokerage, Inc., founded in 1976, is a national insurance marketing organization specializing in life, health, and accident products. One of the nation’s large insurance wholesalers, The Brokerage provides products and marketing services to a large network of agencies and over 10,000 actively appointed independent agents nationwide. The Brokerage, Inc. differentiates itself from other FMOs by investing in technology to deliver quality service to their clients. For more information, visit https://www.thebrokerageinc.com/.

 

SOURCE Magnifact

Orangetheory Fitness to use Augmented Reality to Promote Wonder Woman Race Affiliation

Imagination Park AR Platform Enables Fitness Centers with an Innovative Way to Engage New and Existing Members  

VANCOUVER and FARGO, ND, April 30, 2019 /PRNewswire/ – Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF), the company bringing augmented reality experiences to consumers and sports fans globally, today announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota.

"Orangetheory will be using Imagination Park's augmented reality ("AR") platform to engage new and existing members," said Archit Shah, Orangetheory Area Representative, North and South Dakota and Multi Unit Franchise Owner. "We could buy thousands of dollars of print ads, like we've done in the past, but AR provides a more interactive and innovative way to engage our target market, and Imagination Park's built-in artificial intelligence means that every engagement is recorded tracked and responded to."

Starting next week until June 30, Orangetheory will launch a campaign to promote Orangetheory's affiliation with the Wonder Woman Run Series. The campaign enables members and prospects to point their mobile devices at coaches, insignias, and signage to trigger training tips, videos, ads, logos, and holograms on their devices.  A scavenger hunt with their preferred partners will enter members and potential customers into a raffle for gym memberships, and prizes.

 "Most business wouldn't consider running an augmented reality campaign as they expect it to be too technical, complex and highly expensive; but that isn't the case when using Imagination Park's XenoHolographic augmented reality platform," said Alen Paul Silverrstieen, CEO of Imagination Park. "Whether you are a fitness franchise owner or even a mom and pop retail store, business owners can create highly sophisticated and customized AR campaigns with absolutely no technical ability and for far less than they would imagine.  We believe that businesses that move quickly will reap the biggest rewards because AR in marketing will be commonplace in just a few years."

About Orangetheory
Orangetheory® (https://fargo.orangetheoryfitness.com/) makes it simple to get more life from your workout. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption, Orangetheory workouts incorporate endurance, strength, and power to generate the 'Orange Effect' – whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory has 1,000 studios in 49 U.S. states and 18 countries and was ranked #667 in Inc. magazine's Fastest Growing Private Companies List.

For more information on the Fargo Orangetheory Fitness and membership packages, call 701-369-2200. More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

All trademarks of the property of respective owners.

About Imagination Park

Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies.

For more information or to explore working with Imagination Park, please email info@imaginationpark.com, or visit www.imaginationpark.com.  

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO
(818) 850-2490

https://twitter.com/IPtechAR

https://www.facebook.com/imaginationparktechnologies

https://www.instagram.com/iptechar/

We encourage you to do your own due diligence and ask your broker if Imagination Park Entertainment Inc. (cse: IP) is suitable for your particular investment portfolio*.

The Canadian Securities Exchange has neither approved nor disapproved the contents of this press release. This press release may include 'forward-looking information' within the meaning of Canadian securities legislation, concerning the business of the Company. The forward-looking information is based on certain key expectations and assumptions made by Imagination Park's management. Although Imagination Park believes that the expectations and assumptions on which such forward- looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Imagination Park can give no assurance that it will prove to be correct. These forward-looking statements are made as of the date of this press release, and Imagination Park disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

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SOURCE Imagination Park Technologies Inc.

Infinigon Group’s Secret Trillion Dollar Recipe of AI & Blockchain: The New Era of Financial Markets and Beyond

NEW YORK, April 30, 2019 /PRNewswire/ — If the financial world had a ‘Michelin Star’ equivalent for creating financial platforms, there would only be a handful of financial chefs on the planet with the credentials and prior experience in actually doing so, and fewer still who would be worthy of the honor of being heralded as the best at such an endeavor.

Enter Sid and Alicia Belzberg, who 25 years ago invented and patented the Belzberg system, the first ever electronic ETF. This was a turning point for the financial markets, which quickly adopted the Belzberg system making it the backbone for various high-frequency digital trading systems of major exchanges and investment banks around the world, such as CBOE, NYSE, Morgan Stanley and TD Securities. Today, the duo of fintech innovators has designed a new recipe and are already developing a transformational paradigm shift for the financial markets, and beyond, using AI and Blockchain, through their company Infinigon Group and the next generation Blockchain platform they call iG17.

Why does this matter and why should everyone connected to the world of Finance, AI and Blockchain be interested in an informed seat at the table?

Firstly, we have a financial system which for the last few decades has only innovated on the surface, making intelligent high-frequency trading possible through AI algorithms and offering stock traders and retail investors democratized access via countless software platforms. This brilliantly bright and functional veneer has helped dramatically speed up global commerce and made leaps and bounds in wealth generation and accessibility into world markets, but there is a catch. This lightning fast process still relies on a very archaic technology, commonly known as paper contracts and agreements. Trading transactions require a means to track, trace, audit and hold a trusted record of ownership that gives the individual and market the necessary view and transparency into the exchange of capital for economic goods. The dichotomy of these two technologies trying to work together, AI and back-office paper administration and record keeping, is on par with the appearance and speed of a car with a Ferrari body while being leg-powered under the hood.

Secondly, over the last five years, as the mainstream financial world has plodded along with a knowingly antiquated system for today’s ecosystem, we’ve seen the rise of a new technology, Blockchain, which has enabled the creation of an alternative and aspirational transactional platform using digital assets and smart contracts. Blockchain is a readily attractive component of any financial market and well beyond, as it offers digital transparency, speed, instant settlement and digital tokenization of assets for the quick transaction and transfer of ownership of any asset. This is missing from today’s mainstream financial market and other sectors. Existing blockchain platforms such as Bitcoin, Ethereum and EOS, have primarily been created by brilliant computer coders and cryptographers but with no financial market experience. These first generation Blockchain platforms lack scalability and remain open to attacks. Inherent and persistent flaws in these blockchains have meant security and scalability weaknesses being exposed, as recently as Ethereum Classic’s January 2019 breach or Bitcoin’s staggering cost of mining peaking with usage in November 2018. These platforms cannot be trusted to be the foundation to support trillions of dollars of transactions. They lack the ultimate security and scalability needed for the large volume of transactions in the financial markets. The Belzberg’s previous systems have never been hacked. The team is skilled in developing iron-clad secure, large-scale transactional platforms that major investors and exchanges already trust. They have now deployed these skills to develop an ultra-secure, fast and scalable next-generation blockchain in a decentralized environment. Additional new technological innovation such as AI has been utilized in creating the iG17 Blockchain. Benefits of the combination of AI and Blockchain technologies deployed together are evident and have not gone unnoticed by Sid and Alicia. In their groundbreaking whitepaper, they set forth a new recipe built from the first principles which marry the two technologies, delivering an innovative dual blockchain system with artificial intelligence, ultimate security and scalability – an unambiguous antidote to false starts in first generation blockchain platforms.

With the built-in robustness to support financial trading, the iG17 blockchain is a decentralized, distributed computing platform and operating system that allows smart contracts, including the tokenization and trading of assets, to be developed and executed in a decentralized, secure and reliably scalable way. The iG17 dual blockchain architecture, consisting of the Pilot blockchain embedded in an unassailable environment, and the Particle chain, guided by the Pilot chain, provides algorithmic checks and balances between the two blockchains. These checks and balances range from AI driven algorithms capable of identifying fraudulent transaction patterns, to detecting faulty code accidently or maliciously embedded code in smart contracts.

Commenting on this revolutionary technological step forward, Sid Belzberg notes that “Infinigon’s secure, dual blockchain provides the necessary checks and balances, that do not simply rely on the honesty of the majority of nodes/validators or the competence of the smart contracts developers in what a trillion dollar market needs to operate. Our technology is future-proofed for the large scale, high volume needs of finance. We believe the financial markets will adopt our blockchain just as they have adopted our prior high volume trading platforms.”

iG17 is in development as we speak. The transformational solution and first of its kind dual blockchain uses AI to intelligently administer and guide transactions and smart contract code created by external app developers, and heralds the ability to scale without any latency, easily handling 3,000 to 4,000 transactions per second even with tens of millions of users. It also offers the provision of a fractional reserve of asset-backed tokens on the blockchain, issued as a native token which adds to the blockchain’s strength and credibility, providing market and business stability.

This exciting, symbiotic technological evolution of AI and Blockchain and coming new era of financial markets is being dubbed by some in the industry as ‘Wall Street 2.0.’ It also happens to be just around the corner, and now thankfully and trustingly is being developed and guidingly chaperoned by Infinigon Group’s experienced iG17 Blockchain team.

“We expect many industries to quickly adopt the iG17 Blockchain once it is released,” said Alicia Belzberg. “The first generation blockchains, although each lacking some of the fundamental attributes, have proven that the technology is useful. What the world needs now is a next-generation blockchain encompassing the crucial attributes of security, speed, scalability and decentralization – attributes that constitute the substrate of iG17 Blockchain.”

Media Contact: For more information on Infinigon’s iG17 investment opportunity, please contact Kevin O’Brien, +1 347 426 7934, obrien@rocktreecapital.com

Related Files

iG17 whitepaper 3-4 March 12 2019 (1).pdf

Related Links

Infinigon Group

RockTree Capital

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SOURCE Infinigon Group

Wi-Tronix Reaches Industry Milestone of 2,000+ Violet Edge Units Ordered

BOLINGBROOK, Ill., April 30, 2019 /PRNewswire-PRWeb/ — Wi-Tronix, LLC announces an industry milestone — recent orders take the total number of installed and ordered Violet Edge units to over 2,000.

The Violet Edge Connected Event Recorder, PTC Event Recorder and Digital Video Recorder (DVR) are based on a robust Internet of Things (IoT) platform designed specifically for the rail industry. Advanced technology enables remote access to synchronized information in addition to a suite of analytic tools and actionable alerts that make rail operations safer. The Violet Edge, introduced in 2016, is the evolution of the service-proven, rugged Wi-Tronix Wi-PU. There are currently over 12,000 Wi-PUs in service in all types of locomotives, in all types of service, across North America.

“The ability to see, hear, feel and experience train operation in real time from a remote location provides a best-in-class decision system. Our agile IoT solutions, analytics, alerts and video solutions combine to enable year-over-year performance gains,” said Larry Jordan, president and CTO of Wi-Tronix. “The Violet Edge actively accelerates Precision Scheduled Railroading (PSR). The connected solution supports operations and asset management, fuel savings and service delivery, which are all critical to PSR.”

The Wi-Tronix Violet Edge breaks the traditional event recorder paradigm by combining data, video and audio, from all sources on the locomotive, into one synchronized solution. As a connected solution, the synchronized information is off-boarded from the locomotive frequently, and also upon demand or trigger event. It is secure in the cloud and easily accessible to authorized users via a web browser for incident investigation and analytics.

Wi-Tronix also supplies a broad range of energy management solutions, which maximize fuel efficiency and improve train operator performance, while providing real-time fuel level information to minimize fuel spend and inform decision making. Wi-Tronix Artificial Intelligence (AI) and visual analytics capabilities work in tandem with GPS, accelerometers and gyroscopes to collect and report data that automates track and infrastructure monitoring.

The Violet Edge is a Software-as-a-Service (SaaS) platform, with hardware and software packages that enable the specific services needed for any locomotive type or specific type of service. Optional packages include Crash-Hardened Memory for FRA (Federal Railroad Administration) event recorder, AI-enabled mobile phone detection, train-centric reporting and enhanced video packages to meet a variety of freight and passenger rail needs.

The Violet Edge IoT platform enables continuous improvement with a powerful combination of connectivity, analytics, alerts and more. Freight and passenger railroads and transit systems are looking to Wi-Tronix for tools to meet today’s rail challenges, enhance service delivery and reduce operating expenses. The Violet Edge enables solutions now, and is expandable and adaptable for tomorrow’s challenges. Reaching 2,000 units is the latest milestone for the Violet Edge.

About Wi-Tronix
Wi-Tronix provides the most advanced IoT platform designed specifically for the rail industry, connecting rail companies in real- time with critical information and insights about how their trains and rail networks are performing. Violet Edge onboard technology platform integrates data from across diverse fleets and data sources on an unprecedented scale for rail companies. Wi-Tronix partners with customers to improve the safety, service reliability and operational efficiency of their transportation systems. The entire Wi-Tronix team is passionately committed to its global vision of saving lives and ensuring the most efficient and reliable movement of goods and people throughout the world. Find out more about Wi-Tronix at http://www.wi-tronix.com.

 

SOURCE WI-TRONIX

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

SAN DIEGO and BERLIN, April 30, 2019 /PRNewswire/ — Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software.

Mapp Digital logo

Webtrekk’s expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp’s digital marketing platform, Mapp Cloud. The combination of Mapp’s deep customer acquisition and engagement capabilities with Webtrekk’s customer intelligence will create a next-generation digital marketing platform capable of delivering end-to-end customer experiences powered by advanced analytics and personalization. The integrated platform will enable marketers to pool customer data centrally, analyze customer behavior with machine learning, and engage customers with the right content across all channels.

“Mapp has mastered customer acquisition and engagement, and we introduced unified customer data with the release of our customer data platform in 2018,” said Steve Warren, CEO of Mapp. “In order for marketers to truly transform data into insights, and insights into action, they need to leverage strong customer intelligence, machine learning, and artificial intelligence capabilities. We are excited to welcome Webtrekk into the Mapp family, and we believe that Webtrekk completes our vision for how marketers can effectively bridge that gap.”

“We are delighted that Webtrekk will become a key component of Mapp Cloud. Pairing our customer intelligence and analytics with Mapp’s marketing execution through an integrated platform empowers marketers to deliver a more personalized experience to their customers,” says Christian Sauer, founder of Webtrekk. “Retaining our strategic focus on first-party data has always been paramount to Webtrekk’s mission. With ISO-accredited data centers in Germany and a customer acquisition solution driven by first-party data, Mapp is the perfect partner for us.”

Mapp and Webtrekk will consolidate their offerings into one fully-integrated product, leveraging their respective technological strengths to provide immediate enhancements to customers of both companies:

  • Mapp’s customers will benefit from Webtrekk-powered cross-channel campaign reporting and AI-enabled marketing intelligence and scoring. They will also gain access to the full Webtrekk Customer Analytics suite including personalized product recommendations, customer intelligence dashboards, and web behavior re-targeting.
  • Webtrekk’s customers will benefit from Mapp Cloud’s marketing automation capabilities, enabling cross-channel campaigns including through email and SMS. They will also gain the ability to utilize real-time behavioral data to initiate personalized mobile push and in-app messages.

The integrated platform will provide a powerful alternative to the enterprise marketing clouds, which over-charge, over-promise, and under-deliver.  With the new Mapp Cloud powered by Webtrekk, companies can free up their marketers and data analysts to focus on what matters most.

Recognizing Webtrekk’s strong brand in the German market, Mapp will maintain the company’s Berlin headquarters to strengthen its commitment to, and presence in, the region.

Closing of the transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to occur in the second quarter of 2019.

About Mapp
Mapp helps companies break away from the pack – without breaking the bank. Mapp Cloud is a badass digital marketing platform that combines customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Underlying Mapp Cloud is Mapp’s native customer data platform (CDP) that enables campaigns to draw from real-time, unified customer data, so marketers can be one step ahead of their customer. Mapp also offers an email marketing platform, Mapp Empower, designed for digital agencies.

Mapp is headquartered in San Diego with global offices in eight countries. They help more than 3,000 companies market smarter and achieve maximum return from their digital marketing efforts. Mapp customers include Puma, Xerox, PepsiCo, Qantas, Infinity, and Lloyds Banking Group. Learn more at www.mapp.com.

About Webtrekk
Webtrekk is one of the market-leading customer intelligence platforms in Europe, allowing companies to connect, analyze and activate user and marketing data across all devices. Their proven first-party data solutions help customers reach maximum data depth. Webtrekk guarantees the highest data protection standards, is TÜV certified, and stores its data on servers in the European Union. Its headquarters are located in Berlin, with additional offices in Italy and Spain. Webtrekk is trusted by more than 400 customers including FlixBus, Porsche Holding, ING, and MyToys. Learn more at www.webtrekk.com.

Press contacts:
PR Agency: schoesslers GmbH
Johanna Czorny
+49 30 555 73 05 12 | +49 151 12 17 26 13
johanna.czorny@schoesslers.com
www.schoesslers.com

Webtrekk GmbH
Harald Oberhofer
+49 30 755 415 120
harald.oberhofer@webtrekk.com
www.webtrekk.com

Mapp Digital US
Christine Paulson
+1 415-705-9250
christine.paulson@mapp.com
www.mapp.com

 

Webtrekk's new logo upon acquisition

Steve Warren, CEO of Mapp

Christian Sauer, Founder of Webtrekk

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SOURCE Mapp Digital

Creative Pebble Plus: Popular PC Speaker Boosted with Subwoofer

MILPITAS, Calif., April 30, 2019 /PRNewswire/ — Creative Technology today announced the release of the Creative Pebble Plus, a set of 2.1 USB-powered desktop speakers that comes with a newly-designed standalone subwoofer for supreme bass effects – giving it the one-up on its popular predecessor Creative Pebble, which was well-received and highly regarded by users as one of their favorite PC speaker upgrades.

Creative Pebble Plus Features a Modern Design

Bringing the Audio Performance Up A Notch
Featuring efficient 2-inch mid-range drivers that are angled at 45 degrees to ensure that the sound reaches the PC user optimally, the Pebble Plus speakers are designed with the user as the center of attention. Together with the addition of a brand new 4-inch down-firing ported subwoofer, Pebble Plus simply puts the user in the audio limelight!

Beauty in Simplicity
Echoing the design of its predecessor Creative Pebble, which was awarded ‘Best Computer Speakers 2018’ by PC Mag, the minimalistic yet eye-catching Pebble Plus is made with aesthetic simplicity in mind. Through its elegant profile and sleek form factor, the speakers blend immaculately into any desktop environment.

Connect with Convenience
Powered entirely by USB connectivity, Pebble Plus provides additional convenience by eliminating the need for a wall power socket. Devices are connected to the speakers through the universal 3.5mm AUX-in cable. The front-facing controls are located at the front of the main speaker for quick and easy access.

Get More Out of Pebble Plus
With a simple switch of a button, Pebble Plus is driven into High Gain mode for stronger bass and room-filling audio – at no loss to audio quality! For old PCs that cannot support the higher USB current, Pebble Plus will still perform well when switched to Low Gain mode.

Creative Pebble Plus is available for the irresistible price of USD 39.99 at Creative.com.

For more information, visit creative.com/PebblePlus.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for driving the multimedia revolution – which established a user base of 400 million – Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods’ personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new award-winning game-changing technology for headphones called Super X-Fi. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience – with the same original depth, detail, realism, and immersiveness – in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person’s unique anthropometry. The magic of Super X-Fi brings holography into audio, for headphones.

This announcement relates to products launched worldwide. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, the BlasterX logo, X-Fi and Sonic Carrier are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Ryan Schlieper
ryan_schlieper@creativelabs.com

 

(PRNewsfoto/Creative Technology Ltd)

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SOURCE Creative Technology

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

SOMERVILLE, Mass., April 30, 2019 /PRNewswire/ — Evergage, The 1-to-1 Platform company, today announced it has been named a Visionary in Gartner’s “Magic Quadrant for Multichannel Marketing Hubs.”1 According to the report: “As marketers increasingly see effective multichannel marketing as synonymous with personalization, multichannel marketing hub vendors are focusing on capabilities that deliver relevant, contextualized customer experiences.”

Evergage, Inc.

Gartner defines the multichannel marketing hub (MMH) as “a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

The importance of personalization, as an inextricable component of the MMH, can’t be overstated. Per Gartner: “Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time.” The report further notes: “Multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals and needs. It also requires knowing how channels operate most effectively – in isolation and in harmony – to deliver the right content to the right audience at the right time.”

With its real-time personalization and customer data platform (CDP), Evergage orchestrates comprehensive, multichannel marketing initiatives and delivers 1-to-1 customer experiences to billions of people worldwide. Marketers across industries rely on Evergage to aggregate, synthesize and act on their data – powering maximally relevant, individualized customer engagement across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches. Evergage captures in-depth behavioral data – and combines it with customer information from other systems (e.g., CRM, marketing automation platform, email service provider, in-store, in-branch, loyalty, etc.) – to create actionable unified customer profiles for each customer, visitor or account.

Importantly, Evergage provides a single platform – not a collection of disparate solutions – to orchestrate multichannel marketing initiatives. The company prioritizes ease of use for marketers and other business users, who can set up, execute and analyze campaigns. With Evergage’s “white-box” approach to machine learning, marketers have control over the algorithms that let them better understand customers, make smarter campaign decisions, engage customers at the individual level with greater relevance and monitor campaign results.

The Magic Quadrant for Multichannel Marketing Hubs evaluates vendors for completeness of vision and ability to execute. According to Gartner: “[Gartner] placed a strong emphasis on innovative, visionary offerings. Visionaries provide a strong vision for the multichannel marketing market or excel in advanced or emerging areas. These include customer data platforms and artificial intelligence, identity resolutions, multidimensional segmentation, mobile marketing, loyalty marketing and social marketing, and real-time interaction management. They can set strategic direction or demonstrate specific innovative capabilities in one (or more) functional area (such as advanced campaign functionality or digital marketing integration) in multichannel marketing that the market will eventually adopt. Visionaries may have multichannel marketing implementations from different buying centers, such as customer service or digital commerce.”

Evergage CEO Karl Wirth said: “This was the first year we were included in the Magic Quadrant for Multichannel Marketing Hubs, and we believe our inclusion and placement as a Visionary validate Evergage’s 1-to-1 strategy. In our view, personalization is at the core of successful customer experiences, and it’s being recognized as the key aspect of multichannel marketing hub success too. With our CDP and personalization technologies, companies are increasing conversions, driving measurable lift and creating happier, more loyal customer bases.”

Wirth continued: “For more effective and agile customer engagement, we see companies increasingly seeking a single, central platform to house customer data and activate it in real time, at the 1-to-1 level, for scalable, cross-channel interactions. Evergage was purpose-built for this. We help companies understand their customers, make split-second decisions about the best experience to present each individual and successfully engage each customer with relevance across channels. Our machine-learning algorithms never stop learning and acting on new data accumulated to continuously optimize experiences and engagement.”

More information on Evergage’s capabilities is available on Gartner Peer Insights, which displays customer reviews – with Evergage averaging a 4.7-star rating (out of 5 stars) for the multichannel marketing hubs market, based on six total ratings as of April 30, 2019. Please also see www.evergage.com/resources/videos for additional details and customer testimonials.

In addition to being recognized as a Visionary in the Magic Quadrant for Multichannel Marketing Hubs, Evergage was recently named a Leader in Gartner’s first-ever Magic Quadrant for Personalization Engines.2

This news comes amidst milestones for the company, with Evergage recently announcing revenue growth of more than 50% over FY17, along with new, leading customers across industries. Last year, Evergage was recognized as “Best E-Commerce Solution” in the SIIA CODiE Awards and “Best CDP” in the MarTech Breakthrough Awards, and earned a gold Stevie® Award in the American Business Awards®.

1 Gartner, Inc., Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever and Colin Reid, April 18, 2019.

2 Gartner, Inc., Magic Quadrant for Personalization Engines, Jennifer Polk and Bryan Yeager, July 25, 2018.

Disclaimers

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Evergage
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1:1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Carhartt, Citrix, Endurance International Group, Lenovo, Publishers Clearing House and Zumiez. Evergage is a four-time winner in the Stevie American Business Awards and Golden Bridge Awards, three-time winner in the Best in Biz Awards, and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at info@evergage.com or 1-888-310-0589.

Media Contact:
Katie Sweet
Email: press@evergage.com
Phone: 1-888-310-0589

 

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Axon Launches First Advanced AI-Powered Tool; Enables Agencies to More Quickly Share Evidence with the Public

SCOTTSDALE, Ariz., April 30, 2019 /PRNewswire/ — Axon (Nasdaq: AAXN), the global leader in connected public safety technologies, today announced the launch of Redaction Assistant, the first advanced artificial intelligence (AI) powered tool to be offered to law enforcement agencies and prosecutors through the Axon network. Redaction Assistant is a productivity tool built to increase efficiency for agencies who currently spend up to eight hours manually redacting each hour of body camera video footage. Redaction Assistant is available now to agencies in the US, UK and Canada as a software add-on and is included automatically for US agencies on Axon’s Officer Safety Plan (OSP) 7+.

Axon's Redaction Assistant

“I’m excited to see our first advanced AI-powered product come to life,” says Moji Solgi, Axon VP of AI and Machine Learning. “We’ve put a huge focus on developing a technology that will both increase efficiency for our public safety customers and at the same time increase transparency for the public.”

Redaction Assistant is now included in Axon’s Redaction Studio, announced in 2017. It is Axon’s first advanced redaction product to be powered by AI. Currently, when redacting video footage, users are manually drawing boxes around objects frame-by-frame. With Redaction Assistant, the AI detects a license plate, face or screen and automatically draws a box around it so the user can then confirm whether it is an object that needs to be redacted. The workflow is streamlined so the video is redacted and ready to share with the public much more quickly.

The face detection tool detects that there is a human face in the frame and redacts it – it does not identify the individual to whom the face belongs, neither does it recognize their race, age, gender, etc. The technology is similar to what is found in almost all cell phone cameras where objects of interest, such as faces, are detected to improve the lighting conditions of the captured image.

The City of Kent Law Department is one of several agencies that began partnering with Axon in the first quarter of 2019 to trial Redaction Assistant. In the first three weeks of using Redaction Assistant, the department found that their video redaction workload decreased by 81%.

“I no longer believe I need an additional attorney to help with the workload increase as I can hire and train a support staff person to handle the majority of work associated with the footage,” says Chief Prosecutor for the City of Kent, Tami A. Perdue. “This tool has completely changed my staffing recommendations, and consequently, will save our City a significant amount of money. I am very impressed with the product.”

The Axon AI team engaged with the AI & Policing Technology Ethics Board on Redaction Assistant and will continue to collaborate with them on future development of AI technologies. The mission of this independent board is to provide expert guidance to Axon on the development of its AI products and services, paying particular attention to its impact on communities.

About Axon

Axon is a network of devices, apps and people that helps public safety personnel become smarter and safer. With a mission of protecting life, our technologies give customers the confidence, focus and time they need to keep their communities safe. Our products impact every aspect of a public safety officer’s day-to-day experience.

We work hard for those who put themselves in harm’s way for all of us. To date, there are more than 347,200 software seats booked on the Axon network around the world and more than 215,000 lives and countless dollars have been saved with the Axon network of devices, apps and people. Learn more at www.axon.com or by calling (800) 978-2737.

Facebook is a trademark of Facebook, Inc. Twitter is a trademark of Twitter, Inc. Axon, Axon Evidence, the Delta Logo, and Redaction Assistant are trademarks of Axon Enterprise, Inc., some of which are registered in the US and other countries. For more information, visit www.axon.com/legal. All rights reserved.

Follow Axon here

Note to Investors  

Please visit http://investor.axon.com, https://www.axon.com/press, www.twitter.com/axon_us and https://www.facebook.com/Axon.ProtectLife/ where Axon discloses information about the company, its financial information and its business.

CONTACT:
Carley Partridge
PR and Communications Manager
Media ONLY Hotline: (480) 444-4000
Press@axon.com

TASER's Axon brand includes a growing suite of connected products and services from body cameras and digital evidence management tools to mobiles apps.

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Cushion Announces a $2.8 Million Seed Round

SAN FRANCISCO, April 30, 2019 /PRNewswire/ — Cushion, the app that helps consumers in the US negotiate their bank and credit card fees, announced today that it raised $2.8 million in a Seed Round from existing investor, pre-seed fund Afore Capital, and new investors 9Yards Capital, Flourish, Green Cow Venture Capital, and Vestigo Ventures. Cushion uses an artificial intelligence (AI) bot to connect with banks on behalf of users to analyze their transaction histories, identify fees and interest charges, and negotiate their reduction or removal.

Cushion AI, Inc.

“Americans spend over $200 billion every year on bank fees and credit card interest. These penalties chip away at people’s hard-earned money and can do serious damage to their finances,” says Paul Kesserwani, CEO and founder of Cushion. “A consistent problem in negotiating most of these fees is the time and effort involved. It is awkward and sometimes confrontational pleading with customer service representatives via phone, chat, or email to give your money back—that’s where Cushion comes in.”

Since its launch in 2018, Cushion has helped consumers secure more than $1 million in bank fee refunds. Among its customers, about 93 percent usually paid bank fees in one way or another in the past 90 days, and 85 percent have gotten some or all of their bank fees waived by using Cushion’s fee fighting bot. Refunds range from a few dollars to over $2,500.

“In a time when 70 percent of Americans are struggling with some aspect of their financial lives, Cushion’s value proposition is more relevant than ever. It helps consumers address a real pain point now, while also creating awareness around the significance of these seemly small charges—a key learning for the future,” said Emmalyn Shaw, managing partner at Flourish, a venture of The Omidyar Group, and one of the new investors in Cushion. “The business model is also clever: because the app is recovering money that consumers never expected to get back, it makes for an easy decision to pay Cushion 25 percent of their refunded amount.”

Funds raised in this round will be used to hire engineers and data scientists in order to grow Cushion’s customer base, scale the platform, and roll out the next suite of financial health-driven products.

How does it work
In order to take advantage of Cushion’s service, consumers can sign up at www.cushion.ai using their email address. From there, they are directed to Facebook Messenger and go through a 2-3 minute onboarding process, where they securely connect their accounts. Cushion never sees consumers’ account login credentials, which are encrypted using a PCI-compliant service.

Cushion then analyzes consumers’ balance, payment history, and transactions looking for all types of fees, including ATM fees, overdraft fees, monthly service charges, late fees, and credit card interest charges, among others. The AI then runs a series of calculations to determine which fees should be negotiated and then engages the customer’s bank via secure email or online chat—just like a human would. Most customers get their first refunds within 24 hours of signing up.

From a technology point-of-view, one of the main advantages of Cushion is its independent infrastructure—which does not use Plaid APIs to connect to customers’ banks. This enables Cushion to take action by exchanging messages and conducting live chats with bank agents on behalf of users. 

About Cushion
Cushion is a technology company creating innovative services to help consumers optimize their finances, save money, and live financially healthier lives. Since launching in 2018, Cushion’s first product has onboarded tens of thousands of customers and already put over $1 million back into their wallets by negotiating their bank fees and credit card interest charges. Cushion is built by a team of security experts with many years of experience in safeguarding digital data. The company is also committed to upholding consumers’ privacy—data used to power Cushion’s platform is never sold nor rented to third-parties. To learn more, visit www.cushion.ai.

 

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/C O R R E C T I O N — ANONOS/

In the news release, Anonos SaveYourData Makes Pre-GDPR Data Legal and Compliant, issued 30-Apr-2019 by ANONOS over PR Newswire, we are advised by the company that an incorrect version of the release was distributed. Information has been updated in the subheadline and third paragraph. The complete, corrected release follows:

Anonos SaveYourData Makes Pre-GDPR Data Legal and Compliant

Data Privacy leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential

NEW YORK, April 30, 2019 /PRNewswire/ — Anonos®, the global leader in data risk management, security and privacy, today launched its SaveYourData® software solution, designed to allow companies operating under the EU General Data Protection Regulation (GDPR) to not only retain personal data collected before the law came into effect, but to also enable dynamic use of the data for analytics, machine learning, artificial intelligence and marketing activities.

Anonos SaveYourData Makes Pre-GDPR Data Legal and Compliant (PRNewsfoto/ANONOS)

Anonos SaveYourData transforms non-compliant consent-based pre-GDPR data into fully compliant data with a new legal basis that protects its long-term use for analytics, machine learning, artificial intelligence and marketing activities under legitimate interest processing.

“With the European Data Protection Board (EDPB) affirming that data protection is a fundamental right that cannot be traded away, organizations that possess and process noncompliant pre-GDPR data are at risk of significant sanctions under the GDPR,” said Gary LaFever, CEO and General Counsel at Anonos. “With no grandfather clause allowing for ongoing legal possession, hosting, or processing of pre-GDPR data, companies must immediately find a solution that transforms data that became illegal after the law went into force on May 25, 2018 and provides a new legal basis for its possession today. With the launch of SaveYourData, Anonos is bringing to market an out-of-the-box solution for this widespread, imminent problem.”

Recent GDPR audits by the UK Information Commissioner’s Office (ICO) and other EU Data Protection Authorities have included the question, “What did you do to transform the legal basis for processing pre-GDPR data so it continues to be legal to possess?” Companies that have not transformed their once legal, but now illegal pre-GDPR data are subject to temporary or permanent bans on processing; orders to rectify, restrict or erase data; and most severe fines authorized under the GDPR of up to 4% of annual global gross revenues associated with infringement of fundamental rights under the GDPR.

As a result of the potential legal repercussions, some companies have resorted to deleting decades worth of valuable data, robbing themselves of a competitive advantage along the way. With SaveYourData, Anonos is offering companies a quick and painless software solution to transform existing data so that it can still retain value while complying with GDPR regulations.

SaveYourData is built around Anonos’ patented dynamic pseudonymization technology which allows data use in a privacy-respectful manner. Using SaveYourData technology, data sets can be associated with dynamically generated pseudonyms that make innovative data use possible without exposing personal data to unauthorized re-identification. Anonos technology makes it possible under tightly controlled technical and organizational governance to enable data re-identification only for authorized purposes.

This means that companies using SaveYourData can be assured that not only have they addressed data possession requirements under the GDPR, but also their data will be fully usable for data science use cases. Anonos’ patented technology and EuroPrivacy’s certification of SaveYourData as fully compliant with GDPR pseudonymization requirements, provides organizations with the reassurance they need to pursue their digital transformation strategies without the threat of regulatory sanctions.

“Successfully implementing big data analytics, machine learning and artificial intelligence inevitably brings significant business, technical and ethical challenges under GDPR,” said Martin Whitworth, research director at IDC. “Anonos’ pseudonymization technique will help protect consumers while enabling companies that have collected consumer data to keep and use that data for processing, even with data collected long before GDPR was implemented, which is an important safeguard for valuable, accumulated data stores.”

Companies interested in learning more about SaveYourData can begin the process by emailing SaveYourData@anonos.com. More information can be found in an explainer video highlighting what has changed along with an itemized checklist to evaluate your right to possess pre-GDPR data.

About Anonos

Anonos: Recapturing the Value of Analytics, AI, and Machine Learning by Making Data Use Legal (Again).
What Has Changed? New global data privacy laws mean that the days of unfettered and unfiltered use of data are over.
Why It Matters? If companies do not correct this, they could find themselves using suddenly illegal “Conflict Data” that will irretrievably taint their Analytics, AI and Machine Learning.
How to Fix It? Anonos BigPrivacy technology transforms illegal “Conflict Data” from a liability into legally complaint “Fair Trade Data,” that delivers a new competitive advantage.

Anonos Revolutionary BigPrivacy Technology:

  • Maximizing the business value of analytics, AI and machine learning
  • Delivering the highest data fidelity, accuracy, portability and context
  • Enabling legal compliance with evolving data privacy laws

Media Contact: 
Nick Horowitz
Senior Director
Waxman Strategies
+1-571-225-4050
Anonos website: www.anonos.com

Anonos BigPrivacy technology enables maximum data value and utility in compliance with regional, country, state and sectoral-specific data protection laws applicable to secondary (“Big Data”) uses like sharing, combination, analytics, AI and machine learning.

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