Apple Acquires Startup Laserlike To Boost Siri: Report

Apple has acquired a startup specializing in machine-learning technologies as part of the ramp up of its artificial intelligence group led by a former Google executive, according to a report.

The startup, Laserlike, was founded by three ex-Google engineers and will join the AI group headed by Google’s former AI chief, John Giannandrea, The Information reported Wednesday.

[Related: New Apple Smart Home Business Leader Jadallah Has Channel Cred]

Apple, which did not immediately respond to a request for comment, reportedly confirmed the acquisition to The Information.

The acquisition could give a boost to Apple’s efforts at developing its voice-controlled assistant Siri, which has lagged behind Amazon’s Alexa and the Google Assistant on AI capabilities despite having a significant headstart.

Giannandrea was brought on in April 2018 to head up Apple’s machine learning and AI strategy, including Siri. He has since carried out a “significant overhaul” of the Siri team, The Information reported.

Founded in 2015, Mountain View, Calif.-based Laserlike had raised $24.1 million in funding, according to funding database Crunchbase.

The startup’s technology has focused on providing users with “high quality information and diverse perspectives on any topic from the entire web,” Laserlike said on its website.

The company has developed a “web scale” platform for content search, discovery and personalization using machine-learning technologies, the Laserlike website says.

Artificial Intelligence News

  • Home Mini bundle for $129 comes with a $50 Hulu gift card

    This discounted Google Home Hub + Google Home Mini bundle for $129 comes with a $50 Hulu gift card Control smart home devices, rock out to your favorite tunes, and more. Every so often, we'll see a stellar deal on the Google Home Hub that makes picking one up super…(read more...)

  • How did Google convince phone makers to add a Google Assistant button?

    Voice assistants like Siri, Bixby and Google Assistant have been steadily integrated into our tech, eager to help us with our everyday tasks and answering our trivial questions. They can now be found on watches, TVs, speakers and, of course, their birthplace: smartphones. It’s always been relatively easy to activate…(read more...)

  • Apple Acquires Startup Laserlike To Boost Siri: Report

    Apple has acquired a startup specializing in machine-learning technologies as part of the ramp up of its artificial intelligence group led by a former Google executive, according to a report. The startup, Laserlike, was founded by three ex-Google engineers and will join the AI group headed by Google’s former AI…(read more...)

MORE STORIES