Bell Education Group Attends CES, Wins Awards and Media Attention for Innovation

LAS VEGAS, Jan. 16, 2019 /PRNewswire/ — Bell Education Group recently attended the 2019 International CES.  As one of the leading educational companies in China, Bell was eager to display its new product line. Combining AI and education, its STEAM-focused Mabot, Wingbot, and Thunder were unveiled.

Featured at the display was the Mabot theme park, which won not only the attention from attendees, but also the CES Innovation Awards. It’s also a recipient of the prestigious G-Mark Design Award.

Mabot Won the CES Innovation Awards

Mabot is a modular, reprogrammable robot with infinite possibilities! Kids can create any robot they can imagine. The ergonomic spherical design is easy to assemble and re-assemble into thousands of combinations. Plug and play connectors and sensors make it easy to make a smart creation. Added compatibility with Lego-type building blocks expands the potential.

Mabot’s innovative building and programming design has created a new standard in the field of educational products.  The fun, easy, and intuitive play pattern sparks children’s imaginations and awakens them to the world of robotics.

The Mabot amusement park became a major attraction at the CES.  Circuits, sensor and motor modules were combined to create a miniature world complete with roller coaster, Ferris wheel, and other rides. Mabot’s sensors were programmed to interact with attendees and activate the system with just the wave of a hand. In a single day at CES, the Mabot coaster completed the track over 2,700 times, covering a distance of nearly 15 kilometers!

Also on display was the metal-framed robotic kit ‘Rebot’ as well as an educational drone — ‘Wingbot’.  These items demonstrated Bell’s core principle of AIQ

AIQ (Artificial Intelligence Quotient) was first developed by the founder of Bell Education Group Wang Zuobing, and refers to the cooperation and competition between humans and AI algorithms. The index is composed of elements of creativity, learning, communication, and data.  It’s intended as a standard to measure adaptability to the future world.

Using AIQ, Bell creates perfectly integrated intelligent hardware for education. A hybrid online/offline educational model increases the effectiveness of these products.  In addition robotics competitions are used to strengthen kids’ confidence in their educational progress.

Bell Education Group has distributed its products to more than 30 countries and has established programs with hundreds of schools and educational organizations in the US and EU.  The products have been widely used in STEAM curriculums in the classrooms, as well as at home.

Bell continues to expand its distribution worldwide with the sincere hope that children everywhere can access high-quality learning products and services.  These intelligent hardware products and STEAM curriculums will help kids prepare for the future world of AI with confidence.

About Bell Education Group

Shenzhen Bell Creative Science and Education Co., Ltd. (Bell Education Group) is the largest and most diverse creative science and education group in China.  It is also the only vertically-integrated education group, covering the range from online courses, to smart product development. Since its founding in 2011, Bell has focused on education for kids aged 3-13 and trained them to be ready for the new world of AI.

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SOURCE Shenzhen Bell Creative Science and Education Co., Ltd.

FDAnews Announces — Regulating Software Used by Life Science Manufacturers: Is it a Medical Device or Not? Webinar, Jan. 30, 2019

FALLS CHURCH, Va., Jan. 16, 2019 /PRNewswire-PRWeb/ — Regulating Software Used by Life Science Manufacturers
Is it a Medical Device or Not?
**An FDAnews Webinar**
Wednesday, Jan. 30, 2019, 1:30 p.m. – 3:00 p.m. EST
http://www.fdanews.com/ regulatingsoftware

Struggling to figure out what software as a medical device (SaMD) is?

Life science companies using software in clinical trials, software developers, and producer of artificial intelligence products need to know what software is a medical device and what’s not.

Off-the-shelf applications, used in a manner the software manufacturer didn’t intend, must be compliant with device regulations.

Many life sciences manufacturers simply don’t realize products will be considered a medical device and don’t know what regulations apply. James Rogers, founder and head of Compass Life Science Solutions, has more than 20 years experience dealing with compliance requirements. Over the course of 90-minutes he’ll help attendees understand:

  • The process that should be used to classify an SaMD based on U.S. and international guidance
  • How a company’s use of a software product impacts the classification of SaMD
  • When a purchased software product becomes an SaMD
  • Remediation approaches to resolve SaMD compliance issues
  • Best practices on development and validation strategies for SaMD

This presentation will help assess software products and implement software development and validation best practices.

Meet The Presenter:
James Rogers, founder and head of Compass Life Science Solutions, has more than 20 years experience dealing with the compliance requirements of various standards and regulations. He has helped companies achieve compliance with GAMP, 21 CFR Parts 11, 58, 210, 211, and 820, ISO 9000, 13485 and 14971, IEC 62304, the European MDD and MDR directives, and Annex 11. His industry experience includes the manufacturing of medical devices, and implementing regulatory compliant software and datacenter services. Most recently, Rogers has been working with companies to develop compliance strategies and methodologies to support the utilization of cloud based solutions as medical devices.

Who Will Benefit:

  • Owners of SaMD companies
  • Quality individuals responsible to the use of software in clinical trials
  • Quality individuals responsible for the validation of device software.

Webinar Details:
Regulating Software Used by Life Science Manufacturers
Is it a Medical Device or Not?
**An FDAnews Webinar**
Wednesday, Jan. 30, 2019, 1:30 p.m. – 3:00 p.m. EST
http://www.fdanews.com/ regulatingsoftware

Tuition:
$287 per site

Easy Ways to Register:
Online: http://www.fdanews.com/ regulatingsoftware
By phone: 888-838-5578 or 703-538-7600

About FDAnews:
FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews’ print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA’s complex and ever-changing regulations.

 

SOURCE FDAnews

Converge 2019 Fourth Semiannual Higher Education Marketing Conference Coming to Atlanta Next Month

CEDAR RAPIDS, Iowa, Jan. 15, 2019 /PRNewswire-PRWeb/ — Converge, the digital agency for education, and SimpsonScarborough, a higher education marketing firm, have partnered to host the fourth semiannual Converge 2019: The Digital Marketing Conference for Education conference next month in Atlanta. The three-day event brings together CMOs, deans, enrollment leaders, recruiters and digital marketers who are advancing the state of higher education marketing and enrollment.

Converge 2019 will be held February 19-21, 2019, at the Omni CNN Center Hotel in downtown Atlanta. The conference starts on Tuesday, February 19, with a Welcome Keynote, Higher Education Marketing 2029: Predictions from Today’s Top CMOs, featuring panelists from the University of Virginia, Middlebury College and Southern Methodist University.

“Whether you’re a digital marketing novice or expert, this conference is essential for higher ed marketers,” says Regina Moldovan, Associate Vice President of Marketing & Communications at Southern Methodist University. “I’m looking forward to sharing with and learning from fellow marketing leaders committed to being the best in market.”

Converge 2019 Workshop passholders are invited to morning and afternoon deep-dive sessions on February 19 focused on Digital Advertising, Data Analytics and Research & Creative Strategy. An elite group of leading higher education chief marketing officers will also convene for the Converge 2019 CMO Summit & Dinner, an experience designed exclusively for higher education leaders, hosted by SimpsonScarborough and Converge.

The second and third days of the conference, February 20 and 21, include a comprehensive lineup of today’s leading higher education professionals and digital marketers from brands like Emory University Goizueta Business School, Harvard University, Google, Georgia Tech, Northwestern Engineering, Penn State, Boston University, TrackMaven, FIT and more. With a focus on innovation in education and the latest mar-tech trends, Converge 2019 sessions spotlight hot button issues such as The Role of Universities in a World Where Students Never Graduate, Connecting with the Unreachables: The Next Frontier of Education Marketing with Google and How the Future Gets Written: Humanizing Data & Applying Artificial Intelligence to EDU Marketing.

In addition to a best-in-class speaker portfolio and program, industry-leading vendors from across the nation will be present in the Converge 2019 Exhibit Area for the duration of the conference. Platinum sponsors Blue Moon Consulting Group, IvyExec and Emsi have contributed to the Converge 2019 CMO Experience, Converge 2019 Workshops and a Converge 2019 Tailgate at the College Football Hall of Fame to create amazing professional development and networking opportunities for attendees.

“This is our second year sponsoring the Converge conference and we have always had a fantastic experience,” says Alex Baranpuria, Vice President of Business Development at IvyExec. “The program and audience is the only of its kind when it comes to intentionally digital-first content for our industry.”

Converge 2019 conference passes are on-sale now and registration prior to the event is encouraged. The room block for the conference at the Omni CNN Center Hotell is available through January 18. Interested in learning more about the event? Check out the full conference program for more information or contact events(at)convergeconsulting(dot)org with questions.

About the Company

We CONNECT the next generation of learners with best-fit institutions and programs using cutting-edge digital marketing practices. We’re DIGITAL NATIVES who are energized by data. Lifelong learners who believe in the mission (and evolution) of education. BOLD THINKERS who pioneer the New & Next in education. And we’re LASER-FOCUSED on ROI and helping you achieve your goals. Visit the website for more information.

 

SOURCE Converge Consulting, LLC

EXFO wins fifth service assurance honor in seven months

Winner of Frost & Sullivan 2018 Customer Value Leadership Award for Global Data Analytics Solutions for Communications Service Providers

QUEBEC CITY, Jan. 15, 2019 /PRNewswire/ – EXFO Inc. (NASDAQ: EXFO) (TSX: EXF) continues to earn industry recognition for leadership in service assurance with its portfolio of 5G-ready solutions for physical, virtual and hybrid networks. The latest award—the Frost & Sullivan 2018 Customer Value Leadership Award for Global Data Analytics Solutions for Communications Service Providers—is the company's fifth in the last seven months.

The awards, which include Digital Transformation World's Outstanding Catalyst Innovation Award and Network Virtualization Europe's Best Service Assurance Solution Award, reflect EXFO's commitment to supporting customers in the face of tremendous disruption from new technologies such as 5G, network functions virtualization (NFV) and artificial intelligence. The company's solutions use automation to help customers safe-guard the operations of their networks by uncovering and flagging the causes of severe service disruptions that impact multiple customers dramatically speeding up the detection, diagnosis and troubleshooting of problems that affect subscribers.

"EXFO is unique in the data analytics solutions market for service providers for its solution based on automation, data science, co-development with customers," said Kiran Unni, Vice President, Industrial at Frost & Sullivan. "This latest award recognizes the company's ability to optimize subscriber experience and maximize benefits for service provider teams at every level of these organizations, from engineering to customer care."

EXFO solutions are developed in collaboration with customers to match end-user requirements and environments and deliver relevant, tangible benefits. Three UK is a prime example. The British telecommunications and internet service provider recently partnered with EXFO to create a fully virtualized, network integrated platform to monitor traffic and trigger alarms when issues are identified.

"We wanted to select the right partner and the right solution. We decided to go with EXFO's probe-based big data analytics solution as we feel EXFO has the right mindset and approach to NFV," said Prasath Jagathrakshakalu, OSS Technical Design Authority at Three UK. "In order to deliver better customer experience, we need to understand the end-to-end view of the services we offer to our customers, the quality of the voice call, the speeds they are getting and the bottlenecks that create congestion in our networks. EXFO's virtual probe-based solution gives us that view as it is flexible, scalable and embedded in virtual infrastructure." 

"With hundreds of use cases under its belt, EXFO's team has demonstrated a superior capability to support customers across the entire service provider lifecycle," said Abdelkrim Benamar, EXFO's Vice-President of Service Assurance, Systems and Services. "Our service assurance solutions deliver a unique combination of strengths in fiber testing and monitoring with active testing, dynamic topology inventory, passive monitoring, and analytics. We're especially proud of this award because it underlines our commitment to providing superior value to our customers and allocating resources to help them reap the maximum benefits from the solutions they choose to deploy."

About EXFO
EXFO (NASDAQ: EXFO) (TSX: EXF) develops smarter test, monitoring and analytics solutions for fixed and mobile network operators, webscale companies and equipment manufacturers in the global communications industry. Our customers count on us to deliver superior network performance, service reliability and subscriber insights. They count on our unique blend of equipment, software and services to accelerate digital transformations related to fiber, 4G/LTE and 5G deployments. They count on our expertise with automation, real-time troubleshooting and big data analytics, which are critical to their business performance. We've spent over 30 years earning this trust, and today 1,900 EXFO employees in over 25 countries work side by side with our customers in the lab, field, data center and beyond.

Video link: Three UK teams up with EXFO to become the 1st mobile operator to run a full NFV network in Europe

EXFO-C

 

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SOURCE EXFO Inc.

Shift Technology to Provide AI-driven Fraud Detection for P&V Group

PARIS and BOSTON, Jan. 15, 2019 /PRNewswire/ — Shift Technology, a provider of AI-native solutions for the global insurance industry today announced the company has entered into a long-term agreement with P&V Group, a leading Belgian insurer. As a result, P&V will adopt Shift Technology’s FORCE to automate the carrier’s fraud detection capabilities.

Following an extensive evaluation of available solutions, P&V chose FORCE as the foundation for its automated fraud detection initiatives. According to Pierre Creuven, claims director, P&V Group, “The selection of FORCE was based on a variety of important criteria. We wanted a solution that was AI-driven and backed by extensive data science and insurance industry expertise. At the same time, we needed to work with a company with which we could truly partner and collaborate on implementing the best fraud detection models. In the end, Shift was the natural choice.”

In addition to core fraud detection capabilities, P&V Group’s FORCE deployment features a number of other important capabilities. For example, V-NEO/GFT, a leading IT provider specializing in solutions for the insurance industry, built a number of integrations between FORCE and an existing Guidewire implementation. A key benefit of this project is the ability to seamlessly embed Shift fraud alerts into the insurer’s claims workflow, significantly improving efficiency. Further, Shift will incorporate Belgian-specific third-party data to better detect fraud, and Shift and P&V will jointly work on developing capabilities to better detect fraud in the underwriting process.    

“It’s great to be working with a company like P&V Group that shares the same philosophy of collaboration and innovation that we do at Shift,” explained Jeremy Jawish, CEO and co‑founder, Shift Technology. “Not only do they see the value of AI-native solutions when it comes to claims fraud detection, they see the potential for its use within other areas as well. We look forward to working together with P&V Group to redefine AI’s role in the insurance industry.”

About Shift Technology
Shift Technology is reinventing insurance claims processing. Using industry proven artificial intelligence (AI), the company’s fraud detection solution FORCE™ provides insurance fraud handlers with a powerful decision-making platform specifically designed to scale their capacity and detect a wide spectrum of fraudulent behaviours. Since its launch in 2014, the company has raised more than $40M, expanded its global footprint and signed contracts with more than 60 insurers throughout Europe, Asia, and the Americas. The company has received industry recognition for its proprietary advances in Artificial Intelligence as it relates to the insurance industry, including being named a global AI Top 100 company for 2018 by CB Insights. Shift’s team of talented data scientists, developers, and insurance industry veterans are applying their expertise to not only tackling the insurance fraud problem, but also improving the overall claims automation process.

About V-NEO/GFT
Founded in 2011, V-NEO/GFT is a Business Advisory & Technology consulting firm focused exclusively on Insurance, headquartered in Canada and having activities in North America and in Europe. V-NEO’s primary mission is to add value in organizations through its Global Insurance End-to-end digital & legacy transformation specialist that delivers comprehensive insurance solutions and expert services.

v-neo.com

Contact:
Shift Technology
Rob Morton
Corporate Communications
rob.morton@shift-technology.com
617-416-9216

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SOURCE Shift Technology

Benson Hill Teams Up with The African Orphan Crops Consortium to Combat Malnutrition Through Underutilized Crops

ST. LOUIS, Jan. 15, 2019 /PRNewswire/ — Benson Hill Biosystems, a crop improvement company unlocking the natural genetic diversity of plants, is joining the African Orphan Crops Consortium (AOCC), to contribute vital genomics training and the power of its CropOS™ design platform for long-lasting solutions for Africa’s nutritional security. The AOCC is hosting a workshop during the International Plant & Animal Genome XXVII Conference, the largest agricultural genomics meeting in the world, taking place in San Diego, Jan. 12-16, 2019

Scientist at World Agro Forestry Centre.

“The goal of AOCC is to improve the productivity and sustainability of highly nutritious crops that are critical to the health and livelihood of African farmers and consumers through the adoption of modern breeding methods,” Howard-Yana Shapiro, Chief Agricultural Officer, Mars, Incorporated. “The user-friendly interface and predictive power of Benson Hill’s Breed™ application, powered by its CropOS platform, will accelerate the ability of African scientists to develop better seeds and improve the diets of Africa’s children,” Allen Van Deynze, Director of Research, Seed Biotechnology Center, University of California, Davis and Scientific Director of the African Orphan Crops Consortium.

Though there are over 30,000 edible plant species on the planet, two-thirds of global calories are derived from just five crops, which have received the majority of R&D attention. The African-led AOCC is sequencing the genomes of 101 highly nutritious crops at the heart of cultures across the continent that are staples to 250 million smallholder farmers. Established by the New Partnership for Africa’s Development (NEPAD), Mars, Incorporated, World Agroforestry and UC Davis in 2011, the consortium makes the genetic information about these crops publicly available, free to use by anyone without patents or restrictions.

The AOCC is also training 150 of Africa’s plant breeders in the latest strategies in plant breeding, statistics and quantitative genetics including application of genomics in crop development. “Training local scientists to translate the genomic information into tangible benefits for farmers and consumers is a key component of the project,” said Rita Mumm, Director of the African Plant Breeding Academy developed and operated by UC Davis. “Benson Hill’s computational platform will ensure the 150 African plant breeders we are training can access the most advanced technologies and scientific knowledge available to support critical decisions for crop improvement.”

Benson Hill’s CropOS™ revolutionary crop design platform combines the most advanced data analytics and biological knowledge with cloud-based computing to empower organizations to develop food and ingredients with better flavor, nutrition and environmental sustainability. CropOS uses Artificial Intelligence to improve with every data set, enhancing the platform’s ability to predict biological outcomes and accelerate product development.

“The African Orphan Crops Consortium empowers local scientists to leverage the natural genetic diversity of plants to improve food production, an objective that fits squarely with our purpose and values,” said Matt Crisp, CEO and co-founder of Benson Hill Biosystems. “We are thrilled to partner with local and international organizations that respect the role food plays in the health of people, our planet and in the celebration of culture.”

About the African Orphan Crops Consortium
The consortium’s goal is to sequence, assemble and annotate the genomes of 101 traditional African food crops, which will enable higher nutritional content for society over the decades to come. The resulting information will be put in the public domain with the endorsement of the African Union New Partnership for Africa’s Development (NEPAD), Alliance for a Green Revolution in Africa (AGRA), Agricultural Research Council (ARC), Benson Hill Biosystems, Biosciences Eastern and Central Africa – International Livestock Research Institute (BecA-ILRI), BGI, CyVerse, Corteva Agriscience, Food and Agriculture Organization of the United Nations (FAO), Google Genomics, Illumina Inc., James Hutton Institute, Integrated Breeding Platform, LGC, Mars, Incorporated, Thermo Fisher Scientific, UNICEF, University of California, Davis, VIB-University of Ghent Center for Plant Systems Biology, Wageningen University, World Agroforestry, and the World Wildlife Fund for Nature.

About Benson Hill Biosystems
Benson Hill empowers innovators with a revolutionary crop design platform to develop healthier and more sustainable food and ingredients. Our CropOS™ platform combines machine learning and big data with genome editing and plant biology to drastically accelerate and simplify the product development process. More information can be found online at www.bensonhillbio.com. Follow us on Twitter at @BensonHillBio.

Benson Hill Biosystems, Inc. (PRNewsfoto/Benson Hill Biosystems)

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SOURCE Benson Hill Biosystems

Scorpion Releases First Episode of ‘The Sharpest Tool™’ Podcast

LOS ANGELES, Jan. 15, 2019 /PRNewswire/ — Professionals looking to grow their home services businesses now have access to a valuable resource—a new podcast delivering tips for getting more jobs, more revenue, and improving professional reputations in the community.

Scorpion helps home services businesses acquire more jobs and revenue through an improved online presence.

On January 15th, 2019, Scorpion launches its first podcast series “The Sharpest Tool™”; a series packed with key business insights for home services professionals.

In the first episode, “Learning from Leaders to Set Your Business Up for Success,” Internet marketing veteran Josh Smith talks to Rustin Kretz, CEO of Scorpion, about what it takes to rapidly grow a home services business in the digital age.

“Whether you’re a plumber, HVAC specialist, or electrician, anything you can do to differentiate yourself from your competition and better position yourself as the number one choice for customers is going to be a game changer for your business,” said Kretz.

“It could be the difference between just scraping by and getting so much business, you have to hire more techs and add more trucks to your fleet just to keep up with demand. It all starts with being proactive in your marketing.” 

Topics of future episodes include the impact of artificial intelligence on the home services industry, how Google’s latest Local Service Ads are impacting search results, branding best practices for home services contractors, the top marketing tactics for generating more business, and more.

Listen to the “The Sharpest Tool” by visiting scorpion.co/thesharpesttool as well as on iTunes, Google Play, or Stitcher.

About Scorpion
Scorpion is a full-service digital marketing agency that helps home services businesses reach the right types of customers online and acquire more jobs. Plumbers, HVAC specialists, and electricians turn to Scorpion when they want to become customers’ first choice in their local communities. Scorpion delivers award-winning website design, digital advertising, search engine optimization (SEO), live chat services, and more. For more information, visit ScorpionHomeServices.com or call 866.622.5648.

 

Scorpion releases first episode of "The Sharpest Tool™" podcast

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SOURCE Scorpion

Cognism Secures Innovative AI Patent to Enable B2B Organisations to Rapidly Identify New Revenue Opportunities

LONDON, January 15, 2019 /PRNewswire/ —

Cognisms Revenue AI engine empowers B2B organisations to better manage and maintain real-time, consistent and high-quality data  

Cognism, the smart all-in-one B2B marketing and sales acceleration solution, has successfully secured a patent for an Artificial Intelligence (AI) engine to address the data challenges faced by sales and marketing teams in B2B organisations. The patent, referred to as the ‘System and method for computational disambiguation and prediction of dynamic datasets’, accelerates Cognism to the forefront of the B2B data industry.

Customer Relationship Management (CRM) is a well-established approach to managing a company’s interaction with current and potential customers. However, traditional CRM platforms are also complicated software products, making it difficult to maintain information with any degree of accuracy. Data starts to go out of date the minute it hits the system, creating issues in identifying decision-makers and/or the appropriate profile to do business with – particularly within international sales environments. In the best case, this leads to lost sales opportunities; in the worst case, companies waste huge resources targeting the wrong people, in the wrong place, at the wrong time, and with the wrong message. Improvements to the sales process must be supported by a completely different approach to data sourcing: static CRM is no longer good enough, B2B sales organisations need access to fresh, accurate, contextual and critically GDPR compliant data.

Cognism has developed a Revenue AI engine that addresses these issues by tackling three distinct database flaws:

  • Removing ambiguity from – for example, job titles – by mapping common fields and creating a common language to allow businesses to more accurately identify desired user and business profiles  
  • Enabling and enhancing the identification of international users and business profiles
  • Identifying and predicting frequently changing fields of user profiles to help ensure businesses are dealing with current and accurate CRM data

James Hodson, Chief Science Officer, Cognism, explains why such a system is essential for B2B organisations to adopt, “Not only does static CRM data rapidly lose its relevance, we know that in most cases it is contextually flawed at the outset, which means that organisations are missing out on both identifying and targeting their most valuable prospects. Through the Revenue AI engine, not only can companies identify the most relevant, timely revenue opportunities on an international scale, but a deep and accurate customer data resource can transform the accuracy of sales and marketing activity. Companies are not only prioritising outreach activity at the right time, but each prospect interaction is more focused and relevant to each persona.”

It is evident that B2B organisations need a far better approach to identifying their key targets, approaching the best contacts and creating messages that resonate. As James Isilay, CEO, Cognism adds, that model has to be underpinned by real-time insight that encompasses both accurate, standard contact information as well as the key events, from funding rounds to staff hiring, that indicate a prospect’s readiness to buy, “With a constant feedback loop provided by our Revenue AI engine, our B2B clients are achieving real bottom line growth. This comes from using Revenue AI to better understand their core market, from purchase triggers to decision making personas. In today’s ever more discerning market, being able to deliver a personalised B2B sales message in the same way that people have become used to in a consumer environment will soon become a key to competitive advantage and profitable business growth.”

About Cognism 

Cognism is an end-to-end sales acceleration solution that provides sales organisations with a more efficient way to prospect. Delivered as a software service (SaaS), with its unique data asset and compliance engine, Cognism is helping to enrich CRM records, stream leads into the funnel and is using artificial intelligence to surface opportunities and identify customer trends. Cognism is a pure AI sales technology company that generates prospect data at scale, cleaning and enriching it, and by that helps sales teams grow and scale across all levels of the sales process. Based in London, England and Skopje, Macedonia, Cognism was founded by James Isilay and Stjepan Buljat. Cognism is backed by Netcetera, SC Ventures, Tsingbay Venture Capital, Tom James, James Hodson and others.  

 

SOURCE Cognism

Cognism Secures Innovative AI Patent to Enable B2B Organisations to Rapidly Identify New Revenue Opportunities

LONDON, January 15, 2019 /PRNewswire/ —

Cognisms Revenue AI engine empowers B2B organisations to better manage and maintain real-time, consistent and high-quality data  

Cognism, the smart all-in-one B2B marketing and sales acceleration solution, has successfully secured a patent for an Artificial Intelligence (AI) engine to address the data challenges faced by sales and marketing teams in B2B organisations. The patent, referred to as the ‘System and method for computational disambiguation and prediction of dynamic datasets’, accelerates Cognism to the forefront of the B2B data industry.

Customer Relationship Management (CRM) is a well-established approach to managing a company’s interaction with current and potential customers. However, traditional CRM platforms are also complicated software products, making it difficult to maintain information with any degree of accuracy. Data starts to go out of date the minute it hits the system, creating issues in identifying decision-makers and/or the appropriate profile to do business with – particularly within international sales environments. In the best case, this leads to lost sales opportunities; in the worst case, companies waste huge resources targeting the wrong people, in the wrong place, at the wrong time, and with the wrong message. Improvements to the sales process must be supported by a completely different approach to data sourcing: static CRM is no longer good enough, B2B sales organisations need access to fresh, accurate, contextual and critically GDPR compliant data.

Cognism has developed a Revenue AI engine that addresses these issues by tackling three distinct database flaws:

  • Removing ambiguity from – for example, job titles – by mapping common fields and creating a common language to allow businesses to more accurately identify desired user and business profiles  
  • Enabling and enhancing the identification of international users and business profiles
  • Identifying and predicting frequently changing fields of user profiles to help ensure businesses are dealing with current and accurate CRM data

James Hodson, Chief Science Officer, Cognism, explains why such a system is essential for B2B organisations to adopt, “Not only does static CRM data rapidly lose its relevance, we know that in most cases it is contextually flawed at the outset, which means that organisations are missing out on both identifying and targeting their most valuable prospects. Through the Revenue AI engine, not only can companies identify the most relevant, timely revenue opportunities on an international scale, but a deep and accurate customer data resource can transform the accuracy of sales and marketing activity. Companies are not only prioritising outreach activity at the right time, but each prospect interaction is more focused and relevant to each persona.”

It is evident that B2B organisations need a far better approach to identifying their key targets, approaching the best contacts and creating messages that resonate. As James Isilay, CEO, Cognism adds, that model has to be underpinned by real-time insight that encompasses both accurate, standard contact information as well as the key events, from funding rounds to staff hiring, that indicate a prospect’s readiness to buy, “With a constant feedback loop provided by our Revenue AI engine, our B2B clients are achieving real bottom line growth. This comes from using Revenue AI to better understand their core market, from purchase triggers to decision making personas. In today’s ever more discerning market, being able to deliver a personalised B2B sales message in the same way that people have become used to in a consumer environment will soon become a key to competitive advantage and profitable business growth.”

About Cognism 

Cognism is an end-to-end sales acceleration solution that provides sales organisations with a more efficient way to prospect. Delivered as a software service (SaaS), with its unique data asset and compliance engine, Cognism is helping to enrich CRM records, stream leads into the funnel and is using artificial intelligence to surface opportunities and identify customer trends. Cognism is a pure AI sales technology company that generates prospect data at scale, cleaning and enriching it, and by that helps sales teams grow and scale across all levels of the sales process. Based in London, England and Skopje, Macedonia, Cognism was founded by James Isilay and Stjepan Buljat. Cognism is backed by Netcetera, SC Ventures, Tsingbay Venture Capital, Tom James, James Hodson and others.  

 

SOURCE Cognism

Big Data Analytics, AI and mHealth Take Patient Engagement to the Next Level

 

Vendors need to resolve security and interoperability issues to attract interest from patients and physicians alike, finds Frost & Sullivan

LONDON, Jan. 15, 2019 /PRNewswire/ — Patient engagement in Europe is a challenging space to operate in, despite the strong government impetus, coupled with the wide availability of supportive technology. However, resistance among patients and providers towards the concept of patient engagement is gradually weakening due to the rising ubiquity of smart phones and growing uptake of digital health tools by healthcare providers. This combination of factors helps open up the market among the younger, digitally native, demographics, who are more comfortable using interactive technologies. Overall, vendors need to carefully study regional nuances, challenges, and growth opportunities in the European market to create bespoke products that will encourage its continual use.

“The shift to outcomes-based medicine and preventive care is encouraging providers to engage with their patients. Many are looking to empower patients by presenting them with their health data and including them in the decision-making process aimed at improving health outcomes,” said Chandni Mathur, Digital Health Analyst, Transformational Health. “Patient engagement 2.0 is further gaining currency with digital innovations such as Artificial Intelligence (AI) and consumer-grade wearables entering the mainstream. As these tools collect large volumes of data, vendors have to develop a strong privacy strategy as well as demonstrate the accuracy of the tools to physicians.”

Frost & Sullivan’s recent analysis, The Future of Patient Engagement 2.0 in Europe, 2018, discusses the marketplace and digital technologies pertaining to patient engagement in Europe. It identifies geographic hotspots as well as growth opportunities by region and by stakeholders such as pharmaceutical companies, medical diagnostics and devices, payers, and healthcare provider set-ups. It analyses opportunities by country and ecosystem components including medtech, pharma, providers and payers.

For further information on this analysis, please click here.

“Across Europe, telemedicine and remote monitoring have been identified as growth opportunities. Estonia, in particular, has emerged as a top destination for market expansion due to its favourable regulations and the willingness of its patient and physician populations to adopt new methods and technologies,” noted Chandni. “There is also considerable start-up activity in markets such as the UK and Nordics region, which offer opportunities for volume growth.”

There are additional growth opportunities in:

  • Having standard operating frameworks in place. This will solve the issue of interoperability and aid seamless data sharing among devices, stakeholders, and geographies.
  • Collaborating with large providers, government agencies, and commercial payers to co-build a solutions portfolio customised to a country’s interests, patient requirements, and physician preferences.
  • Shifting from fee-for-service payment models to value-based ones.
  • Leveraging multidisciplinary and cross-functional technology innovation.

The Future of Patient Engagement 2.0 in Europe, 2018 is part of Frost & Sullivan’s global Digital Health Growth Partnership Service program.

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The Future of Patient Engagement 2.0 in Europe, 2018
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SOURCE Frost & Sullivan