LONDON, Aug. 30, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers and one of the fastest-growing companies in Europe, today announced that it has joined the World Economic Forum as a Forum Member. Robert Gryn, CEO and founder of Codewise, will address the most pressing issues facing the global society with the widespread introduction of Artificial Intelligence during a panel session at the World Economic Forum’s Annual Meeting of the New Champions on September 19.

During the panel discussion “Hidden in the Algorithm”, Robert Gryn will share his insights into the emerging algorithmic challenges facing our society. The panel session will be held on September 19 from 17.30 to 18:30 at the Meijiang Convention and Exhibition Center in Tianjin.

Together with Frida Polli, co-founder and CEO of Pymetrics, Inc., Joanna Bryson, Computer Science Professor at the University of Bath, and Will Knight, Senior Editor at the MIT– Technology Review, Robert Gryn will discuss how societies can mitigate the risk of algorithmic bias and discrimination in the age when algorithms power everyday digital consumption from product recommendations to credit decisions and talent recruitment.

To watch the panel discussion live, please visit https://webcasts.weforum.org/widget/1/china2018?p=1&pi=1&th=1&id=a0W0X00000CIawBUAT&auto=1.

The Annual Meeting of the New Champions is the foremost global summit on innovation, science and technology, promoting entrepreneurship in the global public interest, and hosted by the World Economic Forum. Often referred to as “the Summer Davos,” it will be held in Tianjin, China on September 18-20, 2018.

Ahead of the discussion, Robert Gryn said: “The Annual Meeting of the New Champions is a unique event of global significance, attracting business leaders and policy-makers from all over the world, sharing their ideas thanks to the thought-provoking environment that the World Economic Forum has always provided. The importance of AI-based technologies is growing in line with the growth of our reliance on algorithm-powered decisions in all aspects of our lives. Algorithmic bias is not a science fiction concept any more – it is a very real phenomenon that is already impacting our society in profound and often harmful ways. The WEF summit in Tianjin is an excellent opportunity for world leaders to address the most urgent AI-related issues our society is facing, and identify strategies and policies that can help solve this challenge in the foreseeable future.”

“We are excited to join the World Economic Forum, the leading international organization committed to improving the state of the world by engaging business, political, academic, and other leaders of society. Codewise has amassed a wealth of expertise in a number of fields, including Artificial Intelligence and other areas of Computer Science, technological innovation, media, advertising and entrepreneurship. We are happy to contribute our energy, knowledge and experience to the cause of making our world a better, happier and safer place for ourselves and the generations to come” – said Dr. John Malatesta, President and Chief Revenue Officer at Codewise.

To learn more about the World Economic Forum’s Annual Meeting of the New Champions, please visit https://www.weforum.org/events/annual-meeting-of-the-new-champions.

About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971 and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests.

About Codewise
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com

PR Contact: media@codewise.com

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